44 



The Florists^ Review 



AuGCST 7, 1919. 



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Pacific Coast Department 



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Oakland, Cal.— The Thorsted Floral 

 Co., long in the greenhouse and retail 

 store business, recently has gone into 

 the wholesale florists' supply line and 

 is putting in a stock that will include 

 practically everything in staple sup- 

 plies direct from the manufacturers. 

 Those interested are thoroughly conver- 

 sant with the trade's needs through 

 their long experience in the retail busi- 

 ness and are seeking out the best source 

 of supply for each item. 



PH(ENIX BOEBEIJIMII. 



One of the plants driven out of the 

 market by the war was Phoenix Eoe- 

 belenii. Small quantities of this palm 

 of rapidly advancing popularity were 

 imported from Belgium before Germany 

 made her now regretted rush, but most 

 of the plants seen in American flower 

 stores were of home production. The 

 seed came from a far-away locality in 

 northeast India and the last shipment 

 which came out before war engrossed 

 the attention of all the world was sub- 

 marined in the Mediterranean. For 

 more than three years American grow- 

 ers received no seeds of Phoenix Eoe- 

 belenii. We shall get them again now, 

 however, because the Federal Horticul- 

 tural Board has decided, in its wisdom, 

 that no harm can come to the American 

 people through bringing in the nuts of 

 the palm family. 



California has proven a congenial 

 place for the phoenix. It is grown out- 

 doors or under slat houses there. The 

 accompanying illustration is a view of 

 a slat house partly occupied by Phoenix 

 Boebelenii at the establishment of 

 Jacob Dieterich, recently purchased by 

 Boy F. Wilcox & Co., at Montebello, 

 near Los Angeles. In the course of 

 time southern California will be send- 

 ing palms east in quantity, taking the 

 place of Belgium and Scotland. 



SAN FBANCISCO. 



Tlie Market. 



A scarcity of flowers was noted in the 

 market during the first part of last week 

 and prices on nearly every variety of cut 

 flower advanced over the prices of the 

 previous week. Good carnations are 

 scarce and are bringing as high as 65 

 cents per bunch. Other outdoor summer 

 flowers advanced in proportion, while 

 roses, of which there are exceedingly 

 few of good quality, have gone up con- 

 siderably. Ophelias were selling at $1 

 per dozen and Russells at $1.50 the early 

 part of the week. 



The aster crop is steadily gaining in 

 volume and shipping has started. Whole- 

 salers are getting 35 and 40 cents per 

 dozen for good asters. So far the qual- 

 ity is good, the blooms being large and 



Phoenix Roebelenii at the Establishment of Roy F. Wilcox & Co.* Montebello^ Cal. 



on long, sturdy stems. Chrysanthemums 

 are also becoming more plentiful and 

 the flowers are increasing in size. Golden 

 Glows are now bringing $L50 per dozen. 



Gladioli are still in good bloom and 

 have been excellent sellers this season. 



Orchids are practically unobtainable, 

 one florist stating that he was obliged 

 to cut down an order for a dozen blooms 

 the beginning of the week. Gardenias, 

 too, are running low and the price on 



both these flowers has advanced. Be- 

 tailers easily get $1.50 apiece for orchids 

 and from 75 cents to $1 for gardenias. 



Various Notes. 



The United Flower & Supply Co. re- 

 ports a good demand for shipping stock. 

 Just now they are filling orders for roses 

 and carnations for out-of-town trade. 

 Early chrysanthemums, including the 

 white, yellow and pink varieties, are 



Just One Resison 



Why you should deal with us 



Our credit man approached a customer. 

 He said, "I can't pay for several reasons. 

 "One is, I haven't the money." 

 Our man said, "Never mind the others" 



The ''ONE REASON" why you should deal with us is 

 that we give you 



QUALITY and SERVICE 



Never mind the others 



L. A. FLORAL CO. 



236 E. Fourth Street 



LOS ANGELES, CAL. 



E. W. McLELLAN COMPANY, ^"^'^'•of^^-ur/i::?.^''''''"" 



We have a large stock of double Asters, particularly fine for shipping purposes. 



Now ready to take orders of any size. 



451 BUSH STREET, SAN FRANCISCO, CAL. 



