70 



The Florists^ Review 



August 14, 1919. 



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Pacific Coast Department 



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LOS ANGELES. 



The Market. 



Retailers report a dull week. Funeral 

 work has fallen off and nothing is tak- 

 ing its place. Fortunately, there has 

 been no great amount of stock in the 

 market to be thrown away. Good qual- 

 ity fe.ldioli have been scarce. Asters 

 have been plentiful and of fine quality 

 and the out-of-town demand has kept 

 up well. Eoses from inside are of fair 

 quality only, but there has been a good 

 supply of outdoor flowers that are much 

 better than usual at this season. Or- 

 chids are practically out of the mar- 

 ket, only a few being seen. The north- 

 ern growers are not shipping any to 

 Los Angeles, while the local supply has 

 never been equal to the demand. In 

 addition, a great portion of one of the 

 largest collections has been sold and 

 sent north. 



Zinnias are arriving in a little better 

 shape, but so far the quality has not 

 been up to the standard. The demand 

 for small flowers continues fairly good. 

 Amaryllis Belladonna is in, but is not 

 in much demand. Greens are about 

 equal to the call. Good huckleberry is 

 the scarcest item. There are no flower- 

 ing plants antl little variety in foliage 

 plants. 



Tliere is a feeling in the air that the 

 coming season is going to be bigger and 

 better than any heretofore. Large busi- 

 ness firms are picking Los Angeles as a 

 base for future operations, and the last 

 two dry seasons have shown the ines- 

 timable value of such an abundant 

 water supply as the city possesses. Real 

 estate dealers and other operators re- 

 port favorably and the general trend of 

 affairs is bound to react upon the flo- 

 rists' trade. Hence the optimistic feel- 

 ing. 



Various Notes. 



W. Armacost & Co. have secured a 

 new location at 321 East f^ourtli street, 

 and will move into it about October 1. 

 The store will be 50x111' feet and 

 specially equipped for the business. The 

 icebox will be 8x40 feet and in three 

 sections. 



J. Dieterich is making excellent 

 progress in his new location at Win- 

 tersbuTg, the new lath house being 

 about half planted. Ho is making a 

 specialty of aspidistras. They are 

 largely grown in this vicinity. Many 

 thousands have already been planted 

 and a great many more are on the way, 

 large importations coming from Japan. 



Otto Lang, of the Lang Floral Co., 

 Dallas, Tex., was in town last week, and 

 A. F. Borden, of the Eedondo Floral Co., 

 showed him around the city. 



Arthur Gleave, of Gleave 's Flower 

 Sho)), Santa Bari)ara, has been suffer- 



ing from deafness and was in the city 

 last week to consult an ear specialist. 



Otto Saake visited San Francisco last 

 week. 



One of the first local cases regarding 

 the late delivery of Dutch bulbs in 1917 

 was decided recently. The defendant 

 was Polder Bros., of Montebello, who 

 were sued by a Dutch firm. Polder Bros, 

 won the case. 



Notice appears in the obituary column 

 this week of the death of Michael 

 Eischen, father of George Eischen, of 

 Ocean Park. 



Alfred Forder, of Cincinnati, was a 

 visitor last week, having arrived by way 



of San Francisco. Mrs. Forder accon - 

 panied him. 



F. C. McNabb, president and man- 

 ager of the Arizona Seed Co., Phoenix, 

 Ariz., was in the city last week. Mr. 

 McNabb is taking an automobile tour 

 and intends to go north as far as San 

 Francisco, taking in all points of in- 

 terest en route. He reports a fine sea- 

 son's business. 



The lease of the property having run 

 out, E. H. Rust has had to discontinue 

 his nursery yard at Eleventh and Flower 

 streets and, for the present at least, all 

 business will be transacted from the 

 South Pasadena place on Bank street. 



Just One Reason 



Why you should deal with us 



Our credit man approached a customer. 

 He said, "I can't pay for several reasons. 

 "One is, I haven't the money." 

 Our man said, ' 'Never mind the others' ' 



The "ONE REASON" why you should deal with us is 

 that we give you 



.. QUALITY and SERVICE 



Never mind the others 



L. A. FLORAL CO. 



236 E. Fourth Street LOS ANGELES, CAL. 



S. MURATA & CO. 



Oldest and Most Experienced Shippers in Southern California 



380-386 So.lLot Angeles St., LOS ANGELES, CAL. 



WE NEVER MISS 



Mention The Review when you write. 



Wholesale Growers and Shippers 

 of Cut Flowers 



E. W. McLELLAN COMPANY, 



We have a large stock of double Asters, particularly fine for shipping purposes. 



Now ready to take orders of any size. 



451 BUSH STREET, SAN FRANCISCO, CAL. 



