August 21, 1»1'J. 



The Flori^sts^ Review 



FOX'S Stancfs for Distinction 



In the Floral Trade of Milwaukee, Wisconsin and Northern Michigan 



At home and throughout this large section, it is known as 

 an institution which caters to strictly high-class trade. 



T^HE business of J. M. Fox & Son, Inc., began 

 in a small way, in 1898, and has rapidly 

 grown to its present large proportions, which 

 fact has recently forced a considerable reor- 

 ganization and enlargement. 



Since 1900 James F, Fox, who is an artist in 

 his line, has been in personal charge of the busi- 

 ness, which, in 1916, was incorporated as J. M. 

 Fox & Son, Inc. The corporation is a life mem- 

 ber of the Society of American Florists and 

 Ornamental Horticulturists and of the Florists' 

 Pclegraph Delivery. 



FOX'S not only arranges decorations for 

 private entertainments at home, but has a very 

 considerable business of this sort in the prin- 

 cipal cities along the Upper Lake Shore and, 

 generally, throughout Wisconsin and Upper 

 Michigan. Understanding and taste, as well as 

 a full equipment of the necessary accessories 

 for the business, have given FOX'S a leading 

 acquaintance and reputation among those who 

 wish to have the decorative arrangement of any 

 sort of social function, private or public, cor- 

 rectly and artistically handled. 



The rearrangement of the store has been so 

 managed that display space has been largely 

 increased, the aggregate now being 60x50 feet, 

 across a well-lighted room, which also has a fine 

 side light. Working space at the rear is nearly 

 as large, being 30x60 feet. 



In. furnishing the interior, mirror-lined walls 

 and side spaces at the windows, and handsome 

 white display tables with mirror tops, make a 

 floral show of exceptional beauty and brilliancy. 



In addition to the line of flowers and plants, 

 which is not to be excelled in the middle West, 

 FOX'S includes, for the purpose of their special 

 and exclusive trade, a line of decorative acces- 



sories to which they have recently made con- 

 siderable and exclusive additions. This line of 

 accessories includes large stocks of Italian and 

 American pottery, Venetian, English, Swedish 

 and American glass, and Spode China, all in a 

 great variety of shapes and suitable for decora- 

 tive use with flowers and fruits. 



FOX'S has, too, a very choice and chaste line 

 of alabaster bowls and candlesticks. 



FOX'S is also completely equipped for the 

 decoration of dinner and other household and 

 ])ublic banquet tables. For this purpose there 

 is an exceptional variety of decorative table- 

 ware in colored glass, rock crystal, silver (Shef- 

 field and Sterling) and marble. Sets vary from 

 center bowl, vase or basket, with four candle- 

 sticks, for use on small tables, to those of many 

 pieces, including complete equipment for the 

 largest banquets. These table decorations are 

 so large in number and variety and FOX'S 

 decorative work is so well known throughout 

 this field, that they are called upon for a great 

 manv of the chief occasions abroad, as well as 

 at home, and their centerpieces are shipped suc- 

 cessfully throughout this whole region. 



One individually unique and attractive fea- 

 ture of the FOX line of specialties is the col- 

 lection of candles, which are dyed exclusively 

 for this house, to match the flowers of a table 

 decoration. 



In addition to the floral department, FOX'S 

 specializes in choice fruits, fresh and in glass. 

 Also a large assortment of choice chocolates, 

 caramels and other candies ; fancy cakes, and 

 many unusual dainties in the way of confections 

 and condiments, which go along to tickle the 

 palate, as well as to give clever gastronomic 

 touch to a beautiful, sumptuous and harmonious 

 table. 



FOX'S is among the Leaders of the Middle West in its Class 



