= 19 



^m., 



=S>-r THE ^ 



JLOsdosnrs 



,<iriwiiii — ^mWbOTi 



S. A. F. PLANS ITS 



-^ PEACE PROGRAM 



Since the cessation of war restrictions and regulations, the trade has 

 made such rapid strides ahead that the convention in Detroit this zveck 

 is considering the enlargement of its activity, through wider affiliation and 

 greater publicity plans. Large attendance indicates prosperity peace brought. 



m 



HETHER you call it the 

 Peace convention, or the 

 Victory convention, or just 

 the thirty-fifth annual con- 

 vention of the Society of 

 American Florists, the 

 gathering at Detroit this 

 week has a spirit that is 

 unlike that of any previous 

 meetings. Relaxation af- 

 ter the busiest, most prosperous year the 

 trade has ever had, and anticipation of 

 ;i season virhich will equal, if not sur- 

 pass, the last, has created an enthusiasm 

 that is part holiday good feeling and 

 l)art zest for the business success just 

 ahead. 



Whether in size the exhibition and 

 attendance actually rival the record- 

 breaking Chicago convention in 1912, 

 the statisticians will tell when all the 

 records are complete. Certainly the 

 convention, particularly in attendance, 

 is far ahead of all meet- 

 ings since that date. In 

 enthusiasm, in determi- 

 nation for achievement, 

 tliis convention is ahead 

 of all others. The re- 

 strictions, the uneasiness 

 which hampered florists 

 a year ago is gone. The 

 uncertainty as to the ef- 

 fects of peace which im- 

 peded business action in 

 the spring is likewise 

 gone. The problem now 

 before the trade is not 

 w lift her prices will hold 

 ■IS liigh as last season's, 

 lint whether stock and 

 sii]p|ilies can bo obtained 

 to nuH't the heavy de- 

 mand that everyone foro- 

 >*<'(s. The trade is on a 

 stronger basis now than 

 ''vcr hi'fore, and realizes 

 its ability to mak? rapid 

 iiihl effective progress. 



OFFICERS NOMINATED 



For President 



A. L. Miller Jamaica* N.Y. 



J. F. Sullivan Detroit 



For Vice-president 

 F. C. W. Brown. Cleveland 



For Secretary 

 John Young New York 



For Treasurer 

 J. J. Hess Omaha 



For Directors 



Paul R. Klingsporn Chicago 



Irw^in Bertermann Indianapolis 



Herman P. Knoble Cleveland 



1920 Meeting Place 

 Cleveland 



Publicity. 



How niueli of this 

 ^'icngtli is due to the 

 jMililieity campaign and 

 tlie wonderful success of 

 tlie slogan, "Say It witli 

 '■'I'wers, " cannot bo de- 

 t' rniincd. That it has 

 '"en an important fac- 

 '' 1', overyl)ody realizes. 

 And everybody realizes, 

 t"'o. that it will be a still 

 iiiKie important one dur- 

 " il the coming season. 

 Tlie entire afternoon of 



High Lights of the Convention. 



Largest attendance since 1912. 



Move trade exhibits than could be accommodated; space 

 allotments cut down to give everybody a chance. 



Artiliation plan enlarged to provide a possible represen- 

 tation on the board of directors for every state in the Union. 



Great enthusiasm for national publicity. Two commit- 

 tees merged. Appropriation of -1^5. 000 from society's 

 treasui-y toward the campaign. 



Annual dues raised to $5; life membership to $50. 



Convention garden abandoned and with it the plan of 

 selecting convention city two years in advance. 



Next National Flower Show set for spring of 1021. 



August 20 was given over to the subject 

 of publicity and the two advertising 

 men best acquainted with florists' pub- 

 licity addressed the convention. If 

 anything was required to spur on the 

 trade's publicity campaign, this session 

 filled the bill. The leaders in this field 

 of the society's work are more optimis- 

 tic about the prospects for fall than 

 they have been before. 



No better place of meeting could have 

 been selected for the purpose of fur- 

 thering the publicity campaign. Detroit 

 has some of the hardest working adver- 

 tisers among florists that any city can 

 boast of. And Cleveland, not far away 

 and strongly represented in anticipa- 

 tion of next year's meeting there, is a 

 center from which has radiated much 

 of the enthusiasm which has given the 

 publicity movement its present momen- 

 tum. 



In liospitality the Detroit florists 

 showed that all their en- 

 ergy was not confined to 

 publicity work. They 

 had prepared with a lav- 

 ish liand for the visi- 

 tors' entertainment, so 

 lavishly, in fact, that 

 some of the last day's 

 Jirogram had to be cur- 

 tailed. Their prepara- 

 tions liad been made 

 witli thoroughness and 

 earo, under the skillful 

 direction of E. A. Fet- 

 ters. Since they could 

 not intrude on the ses- 

 sions of the society dur- 

 ing the day. they" plan- 

 ned to fill every night. 

 Of course, Tuesday night 

 was devoted to the tradi- 

 tional president's recep- 

 tion. Wednesday night, 

 liowevor, the visitors 

 were Ireated to a boat 

 ride on tlie Detroit river 

 and Lake St. flair. For 

 Tluirsday night liad been 

 revived the bowling 

 toiirnarnent, once so pop- 

 ular at S. A. F. gather- 

 ings. And Friday, it was 

 lilaniied, should be a 

 whole day during whicli 

 the visitors would be in 

 the hands of the Detroit 

 florists. 



Convention recommended all Horists close their places 

 of business on the Sabbath. 



Attendance. 



That the trade r-cog- 

 nized what was prepared 

 for them at Detroit was 



