August 21, 1919. 



The Florists^ Review 



31 



THE TRADE'S DISPLAY. 



[Continued from page 25.1 



Hubert V. Pearce, Detroit. 



Mr. Pearce again appeared with liis 

 steam trap, not seen at the last several 

 conventions. 



S. S. Pennock Co., Philadelphia. 



A comprehensive array of baskets, 

 chiffons and ribbons covered the tables 

 of the S. S. Pennock Co. Cradles in 

 pink and blue for birth gifts and 50- 

 iuch velvet velour in a number of colors 

 were of particular note. Eobcrt Green- 

 Imw and E. J. Fancourt were with the 

 1 11 splay. 



Peters & Reed, South Zanesville, O. 



Pots to draw the attention of grow- 

 ers and jardinieres to attract the in- 

 terest of retailers were exhibited by 

 tlie Peters & Reed Pottery Co., with 

 J). W. Worthington in charge. 



F. R. Pierson, Tarrytown, N. Y. 



The Victory fern, a sport of Teddy, 

 .Ir., bearing both light and dark green 

 leaves and having branching fronds, 

 was chief among the display of ferns 

 by F. R. Pierson, under James T. Trevil- 

 lian's care. 



Pittsburgh Cut Flower Co., Pittsburgh. 



A varied line of baskets, chiffons and 

 artificial flowers of standard and staple 

 sorts composed the display of the Pitts- 

 burgh Cut Flower Co. L. H. Bergman 

 was with the exhibit. 



Poehlmaim Bros. Co., Chicago. 



The work of the art director, Miss 

 Roth, was of prime interest in the ex- 

 tensive exhibit of Poehlmann Bros. Co. 

 A large panel painted by her, of the 

 kind used for backgrounds and windows 

 in retail stores, and elaborate bird 

 liouses of her design attracted consid- 

 erable attention. Pumpkin baskets for 

 Halloween, and Christmas novelties in 

 "the form of fireplaces and chimneys, 

 were other features. Baskets of many 

 kinds and prepared grasses were well 

 shown. A. A. Martial and Miss Roth 

 were with the exhibit. 



C. C. Pollworth Co., Milwaukee, Wis. 



Wax flowers of many sorts and other 

 retailers' supplies were shown by the 

 ('. C. Pollworth Co., as well as a good 

 collection of foliage plants. Phil. Weil 

 was in charge. 



Quality Brands Co., Cleveland, O. 



Photographs of letters of commenda- 

 tion from users of Vitaplastic glazing 

 I'cment and some automatic glazing ma- 

 chines in which it is used formed the dis- 

 play of the Quality Brands Co. 



A. L. Randall Co., Chicago. 



A good-sized room off the main liall 

 housed the large display of the A. L.- 

 Handall Co. Supplies of every nature, 

 from glazing material, paint, insecti- 

 i-ides, hose, pots, etc., for the grower, to 

 hoxcs, ribbons, wreaths, artificial flow- 

 ers, foliage, electric fountains and aero- 

 plane fans for the retailer, were included 

 in the extensive collection. Wicker 

 furniture for florists' stores was shown. 

 Frank Johnson, Edward Galavan, Victor 

 Tredup were with the exhibit. 



M. Rice Co., Philadelphia. 



Baskets of antique finish in bronze, 

 garlanded in an Italian style, were an 



eye-catcher in the display of the M. 

 Rice Co. The decorated forest wreaths 

 were of pleasing variety. Ribbons, chif- 

 fons, wax flowers, wreaths and designs 

 were included in the display, which was 

 notable for novelties. A. Zirkman, J. 

 P. McCarthy and H. Heilmau were on 

 hand. 



Julius Roehrs Co., Rutherford, N. J. 



For the Julius Roehrs Co., Thomas 

 Knight arranged a collection of Ameri- 

 can-grown stock of excellent quality, 

 including palms, boxwoods and Scotch 

 and Mediterranean heather. Two large 

 Belgian palms, of this spring's importa- 

 tion, were a reminder of the refrain of 

 Poe's raven, "Nevermore." 



Max Schling, New York. 



Copies of Max Schling 's expensively 

 illustrated book on "Art in Floral Ar- 

 rangements" were set out for examina- 

 tion at his exhibit, together with some 

 specimens of Mr. Schling 's handiwork in 

 basket arrangement. 



Schloss Bros. Co., New York. 



The ribbons and chiffons put on dis- 

 play for Schloss Bros Co., by Sam Selig- 

 man, included a number of novelties in 

 weave and luster. 



Skinner Irrigation Co., Troy, O. 



Sections of the Skinner irrigation 

 system formed a railing in front of 

 chairs placed for their consideration by 

 visitors. 



Joseph M. Stern Co., Cleveland. 



This display consisted of artificial 

 flowers, ruscus and supplies. 



B. Hammond Tracy, Wenham, Mass. 



An excellent display of cut blooms of 

 Cedar Acres gladioli included primuli- 

 nus hybrids of attractive quality, from 

 B. Hammond Tracy. 



Wertheimer Bros., New York. 



Among the ribbons and chiffons in 

 the display of Wertheimer Bros, were 

 a number of novel effects, such as corded 

 satin and corded taffeta ribbons, basket 

 weave corsage ribbon, ombre edge chif- 

 fon, with cable stitch, shaded jacquard 

 ribbon, and a large range of 8-inch 

 novelty edged chiffons. Harry Brand 

 was in charge. 



George Wittbold Co., Chicago. 



Palms, ferns, cyclamens and foliage 

 l)lants of other kinds were displaved bv 

 the George Wittbold Co. 



Vaughan's Seed Store, Chicago. 



On the tables of A'aughan 's Seed Store 

 were vases of named gladiolus blooms, 

 foliage i)lants of a number of kinds and 

 narcissus bulbs of various sizes. 



MISSOURI MEETING ON TRAIN. 



When thirty-seven florists of the state 

 of Missouri were en route to the S. A. F. 

 convention August 18 they called them- 

 selves to assemble in convention and 

 organized a body, to be known as the 

 Missouri State Florists' Association. 

 The officers elected to effect the or- 

 ganization were as follows: 



President — G. A. Kaupp, Is^evada, Mo. 

 Vice-president — Edwin Denker, St. 

 Charles, Mo. 



Secretary — C. C. Sanders, St. Louis. 

 Treasurer — L. H. ^rchias, Sedalia. 



The first meeting of the association 

 will be held during the first week of 

 November at Kansas City, Mo. By that 

 time a large membership is expected, 

 since all of those on the train were en- 

 rolled immediately. 



F. T. D. HOLDS MEETING. 



The Florists' Telegraph Delivery As- 

 sociation held a meeting on the morning 

 of August 19 to obtain views as to the 

 program for the convention to be held 

 in Buffalo, October 14 and 15. When 

 President Gude made his opening re- 

 marks there were about 250 present and 

 others straggled in later. An introduc- 

 tion of himself to the audience by each 

 member revealed the fact that many 

 sections of the country were represented 

 and Canada strongly also. After Presi- 

 dent Ammann, of the S. A. F., paid 

 tribute to the energy and achievements 

 of the association, W. W. Gammage, of 

 London, Ont., spoke for the Canadian 

 Horticultural Association. George Dicks, 

 also from London, Ont., told of his 

 efforts in behalf of the F. T. D. among 

 the Canadian retailers and turned in 

 eight members, reporting several good 

 prospects in addition. 



When Charles H. Grakelow told of the 

 Philadelphia retailers' desire for a 

 minimum price for F. T. D. orders and 

 asked that a committee be formed to re- 

 port on the matter at Buffalo, he started 

 a spirited discussion. The opinion, while 

 strong that retailers should fill the 

 smallest orders for the sake of the serv- 

 ice and customers' satisfaction, was 

 general that education toward larger 

 sized orders was highly desirable. Philip 

 Breitmeyer stated that last month the 

 wire orders going out of the store of 

 J. Breitmeyer 's Sons averaged $7.58 

 and those coming in $5.46, whereas four 

 or five years ago the average was scarce- 

 ly above $1.50. A service that since its 

 inception had brought the retailers in 

 the neighborhood of $3,000,000 in busi- 

 ness was, he said, worth occasional sac- 

 rifice on the part of the members. 



Secretary Pochelon stated that the 

 association now had 1,088 members and 

 $12,230.70 in the guarantee fund. The 

 dues for the coming year would, he es- 

 timated, total $11,943, as compared with 

 $205 seven years ago. 



LADIES' S. A. F. 



The Ladies' S. A. F. hold its annual 

 meeting at Detroit, as usual, with the 

 largest attendance on record; they filled 

 their hall to overflowing. Ofticers were 

 elected as follows: 



President — Mrs. B. Hammond Tracy, 

 Wenham, Mass. 



First vice-president — ^Mrs. Charles 

 Graham, Cleveland. 



Second vice-president — ^#i-s. J. F. 

 Aniniann, f^dwardsville, 111. 



Secretary — Mrs. Albert M. Herr, Lan- 

 caster, Pa. 



Treasurer — Miss Porle B. Fnlnior, Dos 

 Moines, la. 



Seattle, Wash.— The annual dahlia 

 show of the Seattle Dahlia Society will 

 be held September 3 and 4, at Madison 

 street and Western avenue. More than 

 500 entries are expected. 



Rhinelander, Wis.— Joseph Goldberg, 

 one of Rhinelander 's leading merchants, 

 has sold his store to E. Elkon, formerly 

 of the Rliinelander Nursery Co. Ill 

 health compelled Mr. Goldberg to dis- 

 pose of the business. 



