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Awmn 21. 1919. 



The Florists' Review 



57 



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GLOEKLER 



FLOWER 



STORE 



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aioekler Fixtures in Store of A. W. Smith Co., Pittsburgrh. 



REFRIGERATORS 



THE essential feature of a refrigerator 

 for cut flowers is a cold, dry circula- 

 tion of air. That is the fundamental 

 principle of Gloekler Flower Refrigerators. 

 The stock keeps to its full limit, and at the 

 same time results in a saving of ice. It 

 requires perfect insulation to produce this 

 condition, and the Gloekler method of re- 

 inforced cork insulation has been proved by 

 test the only practical way of producing 

 such a result. 



And then, the selling quality of the refriger- 

 ator—that is a big point for consideration. 

 These refrigerators display flowers so at- 

 tractively that the flowers almost sell them- 

 selves. They are as valuable as an extra 

 salesman in your store. They present an 

 insistent argument to the customer to buy, 

 but in an unobjectionable way. And, after 

 all, the first aim of the florist is to sell. 



Gloekler Refrigerators are made of selected 

 materials, finished to exactly harmonixo 

 with your store interior, and completed 

 with our own heavy, attractive hardware. 



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Many splendid atyles and aizes in stock for quick ship- 

 ment. We baild any size or style to order. Any finish. 



A NEW CATALOGUE of FLORISTS' REFRIGERATORS shows flower store interiors in full color. Send for your copy. 



It's free and it's worth while. Write TODAY. 



BERNARD GLOEKLER CO., 



Builders of 

 Refrig^erators Exclusively 



PITTSBURGH, PA. 



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REFRIGERATORS 



Conpl«t« Stora Flxtur«s 



Write for Catalocue and Pricei. 



A. L. RANDALL CO. 



ISO N. Wabash Ave.. CHICAQO 



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WIRED TOOTHPICKS 



Maaafactarad by 



W. J. COWEE. "S7^" 



10,000, $2.25 50,000, $9.75 



SaaMrta Fiea For Sal* by Daalaa 



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SIXTH ClfY WIRE WORKS 



M a n u f a ctur er s ef 



WIRE FLORAL DESIGNS 



and AU Wira Novelties te Order. 

 224Hi2hAve. CLEVELAND, OHIO 



Mention Th* Rbt1»w wh»n yon write. 



The McCallum Co. chartered a car of 

 the Pittsburgh Railway Co. for a basket 

 picnic of its employees at the farm on 

 Harmony road, near Evans City, Satur- 

 day, August 2. This is the second of a 

 series of three outings arranged by the 

 McCallum Co., the last to be held Satur- 

 day, September 6, at Biverview park. 

 Accompanied by Mrs. Phillips, Manager 

 C. C. Phillips, of the artificial flower de- 

 partment, ia enjoying a motor trip 

 through Ohio, while Earl Hunkle, of the 

 sales force, is having a two weeks' vaca- 

 tioB at kis home on the north side. 



To the Florist Trade 



We wish to invite your attention to the fact that 

 our stock will be strictly high grade the coming 

 season. We solicit a share of your business. 



FRESH GOODS QUICK SERVICE 



Southern Wild Smilax 50-lb. case, $2.50; 30-lb. case, $1.40 



Fancy Holly, attractive, well berried 70-lb. case, 2.75 



Long Needle Pine, 3 to 4 ft per doz. , $1.25; per 100, 8.50 



Unexcelled Ma^rnolia Leaves 70-lb. case, 3.50 



Mistletoe per lb., 15c Gray Moss. . 15-lb. bag, 1.50 



J. A. Curry & Co., Drewry, Ala. 



SOUTHERN WILD SMILAX 



' IS READY FOR SHIPMENT 



Standard Cases $3.00 each 



Natural Sheet Mots $1.75 per bag 



Pep.tuated Sheet Most 3.50 per bag 



CALDWELL THE WOODSMAN CONrARY, ^l^^^i:- 



