11 



The Florists^ Review 



August 28. 1!)1!>. 



To be exact, the Gasser Company's house is W feet 7 inches wide 

 and 400 feet long. It is located in the outskirts of Cleveland. 



The Rest of What Brown Said 

 About the Gasser Company's Rose House 



|N the S. A. F. Souvenir Program we published i-akt 

 *■ of what Mr. Brown, General Maaager of the Gasser 

 Company of Cleveland, staled about their L. & B. Rose 

 House. 



We promised there to let you know ai.i. that Mr. 

 Brown said that night at the Florist Club, when a lot 

 of the growers got him in a corner and started pinning 

 him down to what they called "cold facts." 



So, here it is. Furthermore, he admits having said 

 it. Particularly does Mr. Brown warm to the subject 

 when an interested audience is present. The gathering 

 at the Florist Club was an occasion of this kind. 



He started otf like this: "The superior (lualities of 

 the Gasser Rose House can be most fully appreciated 

 by comparing it with the Pipe Frame Ridge and Furrow 

 House, of which most of our range consists, a number 

 of these houses having been put up less than ten years 

 ago." 



Casually the question was asked, "How, then, did 

 you come to decide upon so radical a departure from 

 the greenhouse construction which your firm has 

 always employed?" 



With this question, Mr. Brown took a Hying start. 

 "Well, it was this way. Wlien we realized that the 

 time had come for expansion, the late Mr. Bartells. 

 for many years the Manager of our Greenhouses, and 1 

 decided to investigate thoroughly the various green- 

 house constructions. Our object was to lind the most 

 economical one that would bring us the largest returns 

 upon our investment, i>vi:r iiii; i.onckst i-kriod i>i 

 Ti\ii;. 



"Our search for information took us to prominent 

 flower growing establishments all over the country, 

 and after the quest for knowledge was ended, our 

 unanimous verdict was: first, the comparatively wide, 

 separated Iron Frame Greenhouse is best for our pur- 

 pose, and second, the Lurd iV Biirnhain House ranks 

 A-1 in tliis class." 



"Ho (ar. so good," lid the audience. "But has your 

 two years' e.\peri' -Dntirnied the wisdom of your 



judgment?" "Absolutely," said Mr. Brown. "Infact. 

 the results have been far beyond our most sanguine 

 expectations. 



"Our Rose House is about (JO feet wide and 400 feet 

 long. It is most economical to operate, maintain and 

 heat. To operate, because one can care for more roses 

 than in the small connected houses. The absence of 

 repairs and breakage of glass, make maintenance low. 

 Economical to heat, owing to the large volume of air 

 enclosed and the consequent reduction of radiation 

 required. 



"The growing conditions are ideal in Winter, be- 

 cause of the uniform temperature which can be main- 

 tained and the flood of sunlight which is admitted, 

 entirely unobstructed by the small, but strong, struc- 

 tural members high above the ground. 



"The ease of maintaining proper ventilation is al- 

 most unbelievable when compared with the difficulties 

 in obtaining this in the smaller houses. When we 

 tirst discussed the building of a wide house a slight 

 doubt arose as to whether the four lines of ventilating 

 sash would be adequate, but we find them more effi- 

 cient than would be twice the number of lines in low- 

 Ridge and Furrow Houses. Ample ventilation is evi- 

 denced by the fact that our Rose House is unequaled 

 for Summer growing. 



"Of course, we mustn't forget that a large factor in 

 the returns from the Rose House is the superior quality 

 and greater quantity of the stock. 



"Yes, we had the courage of our convictions when 

 we took this step, and experience has proven that we 

 chose well. 



"It's a fallacy for a grower to feel that the area 

 covered by his greenhouse is more important than its 

 construction. If it's necessary to economize, cut down 

 size, but don't sacrifice quality. The so-called 'cheap 

 house' is a delusion and a snare; but like a thing of 

 beauty, a well built one is a joy forever." 



To which let us add, when you are kicadv to talk of 

 building, say when and where, and we'll l)e there. 



or4& BurnhamlS. 



.ON 

 »'ork 



BOSTON 

 Little Bids. 



IHVINGTON, N. Y. 



Builders of Greenhouses and Conservatories 



SALKS OFFICKS: 



NEW YORK PHILADELPHIA 



4Jnd St. Hldg. Land Title Bldjj. 



CLEVELAND TORONTO 



•20(a E. 4th St. Royal Bank Bldg. 



CHICAGO 

 Continental Bank Bldg 



MONTREAL 

 Transportatitn Bldg. 



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F.VCTORIKS: 



DKS PLAINKS. ILL. 



ST. CATHAKINKS, CANADA 



