AuodST 28, 1I»19. 



The Florists^ Review 



17 



to bare lU'ccMsit ios. I'll" |iiil(lic is Inly- 

 ing as iicvcT iK'l'orc. 



No Cause for Pessimism. 



Wo sliall liavc little caiiso for pcssi- 

 niism when wo. fully aj)iir(>ci:it(' how 

 ciioriMOUS liaH hocn tli(> (icvclKinncnt of 

 our national power. Onr luanul'actiirinj; 

 <',apacity has been vastly increased and 

 improved by the war. We have hnilt up 

 a fireat merchant marine. New indus- 

 tries liave eonic into existence and hav(> 

 been solidly established. We hold the 

 fjrcatcst accumulation of gold in tin; 

 world's history. With that as a basis, 

 our reserve bankings system is oquipj)ed 

 to liandle onr vast credit jirobleni. P>e- 

 liind all that is our vast wealth of na 

 tural resources, which enable us to pro- 

 (luce over sixty jier cent of the world's 

 su])ply of cotton, copper, oil, coal, corn, 

 and jiractically one-half the world's 

 iron, zinc, lead and other metals. 



We hear much of the ])eriloiis job of 

 financin<j Europe from jx-ople who do 

 not know that that task is beinir cared 

 for now. Within tlie last few numths 

 upwards of $;'.()O,non,O0() has been sii))- 

 plied France, Helfjiizm and other conn- 

 tries by bankin<j syndicates, while 

 another .$l()(),(l()0,(U)n lias been supplied 

 by American indnstri:il firms. Most of 

 tliis money is beini^ spent here in the 

 I'nited States for floods and inercliau 

 disc. I'it tsbiirfi^h, Chicajjfo autl Xew 

 York firms Joined in a single contract 

 for the rebuilding of the I'^rench iiulus- 

 tri.al city of Nancy amounting to $2.")(),- 

 0(i(i,(Kt(l,'wilh a jirospect lli;it $.',(iii,(i(iii,. 

 • MIO might be n-'ccled. If we look around 

 carefully we see neither reason for fear 

 at our own future, nor any iloiil)t as to 

 our ability to aid I'Jirope with In r 

 prtddeiiis. 



High Wages Develop Desires. 



One of the most encouraging features 

 of the j)reseiit business situation is the 

 free buying on the part of the jieople as 

 a wliole of so-called luxuries. The high 

 wages during the last year of the war 

 have developed desires among the 

 inr..'»ses for the le^st of everything. 

 Articles previously regarded as too cost 

 y for consideration are now sought and 

 ; aid for without protest. This new 

 spirit suggests ojjportunity for the flo- 

 rists of America. It oitens up imnu'iise 

 jjossibilities for adding new tlious.-iiids 

 to the growing number who are learn 

 ing to "Say It with Flowers" on every 

 occasion. 



Reference to opportunities brings t<i 

 my mind a subj(>ct whicli is now recng 

 nized :is a highly essential jiart of every 

 program for business exjiansion, wheth- 

 er the business be the making of pins 

 or the raising or selling of flowers. 



I believe that closer coilperation and 

 a greater use should be made of our 

 [iromotion (uireau, which acts as ;i clear- 

 ing house for ideas in the florists' trade, 

 where all new s(diemes for iiromoting 

 the sale of flowers are collected for the 

 benefit of all the members of the as- 

 sociation. In a number of cities tlirougn- 

 out the country there are well organized 

 movements for encour.aging the use of 

 flowers as window decorations at home 

 and even in office buildings and fac 

 torics. In others there exist coiiper.-i- 

 tiye schemes for the use of flowers as 

 window decorations by shoe stores and 

 department stores. I cite these as sug- 

 gestions which might be fully <leveIope''d 

 through the efforts of the "association. 

 As I have already said, I believe the 



Paul R. Klmgsporn. 

 Ui'-otwl Ulr.'ctor <>l lli.-S. A. t'. .it lli.- DcticiU ((Hiv eiitu.ii. ) 



coming year will be one of exceptional 

 l>rosperity. Prophets of evil we shall 

 liave with us. You will continue to hear 

 a grumbler here and there predict tin- 

 early tolling of the funeral knell for 

 business and a cheerful idiot recogniz- 

 ing the future oulv as a tinkle of bells. 



SCHOOL GARDENS REPORT. 



I'riip report of I'.iTij:imiri IlMinmoiid, clKiirman 

 of the scliool Kiinliiis <.<imiiiittii\ iircsciiti'U at tlic 

 S. A. V, conveiiticiu .Viigust r.». 1 



The Society of American Florists 

 has a potent influence of uplift as a 

 rejiresentative organization throughout 

 the nation. 



For several years past the committee 

 on school gardens of the 8. A. F. has 

 annually put the society in touch with 

 the public scdioids in jilaces wherever is 

 located a member of this society. There 

 is nothing today of more practical im- 

 I'ortance to bre.-ik the high cost of liv- 

 ing tlian the hofue gardiii. :ind if 

 children ;ire iiitereste(i in tliis work if 

 will not be long before the fathers take 

 an interest in making home premises 

 I'oth profitable and pretty. 



Of all occujiations or businesses, no 

 other eipials the ability of the florists' 

 to set the examjde of pretty home prem 

 ises. 



Your committee reached schixds in 

 some 7.HL' cities and villages where mem- 

 bers of the S. A. F. are located, urging 

 this work an<l telling the school au- 

 thorities that the home florist would be 



glad to IcMid a liid|)ing hand. This work 

 among ciiildreii is growing. 



It has taken hold gradually until, by 

 word from the bureau of imlustrial re 

 search, it is reported that •},i»ii(i,ijon 

 school children within the United States 

 are directly interested in s(dio(d g.'irdeii 

 ing at the present time. 



The (uitlook over America is that nvire 

 attention will be paid ste.aijily to this 

 ucrk of uset'uiiiess and beauty than 

 ever bel'ore and, now that th" great war 

 is past, the goocj work of the florist will 

 be more higiily a ppreciatecl, no part 

 more so than that which helps to stimu 

 late the childr 11 to make iionie gardens 

 and keep [iretty j)remises, and a florist 

 in any town is a practical benefit. 



PLANT REGISTRATION. 



Secretary idling reported that since 

 the last convention ot' tiie S. .\. I', the 

 following new ]p|ant< lia\e been regis- 

 tered: 



I{<iv;,-s ri.-mitT. Victor, (nild.-ii Uiilc .infl Mad 

 aine liiittiTll\ , h.v tile K. «;. IliM «■<.,, Uiclituoud. 

 Iiid , S.ptiirdiiT :<. litis. 



I'.vretlirimis Kmhirfi.rd. I'h'-hI.'mI WiNon. 

 Sylvia, rink lt>'aiil\, llc.^v Miiiii. ('actii"., Haiiitv 

 Favorite. Coliiiiiliia. l>eli;:lit, Kov,. I'imtI niiil 

 I'lirit.v. tiy I'.oMiiiik »V .\tkins, KiitlierfonI, .N. J.. 

 .SPIiteiiitier :>. lills. 



.Vsparau'irx Kjitclieri. a see(Hiiiu' <'t A. Spren- 

 ireri. Ipy F. W. I'l-lcliep .\ii''>'rTidale, Mass., and 

 Url.iiiilo. Fla.. Octot-er 25, 1019. 



r.o\- H.arlHrry. seedlini.' of lierlxris Thiirit>or(;ii. 

 by the Kim City NiirsiTy Co., Wi^Mlmont .Nurs- 

 eries, Inc., New Ilaveu and W'-Mlmont, Couii.. 

 .Novemher IS. I'tUt. 



Ceraiiiiini <;..ii.ral I'ershins. hy A. V. Pier 

 soil. Int., ('roiiiutdl. Cnini.. lle< em't«.r :-{0. p.ds. 



Privet IlMiliiiiii. hy the Kim City Niir*Ty C<1 . 

 Woocliiioiit Niir-ieries, Irie., New Itaveii. i'onn . 

 May -Jl. lOl'.t 



