38 



The Florists^ Review 



August 28, 1919. 



Tl^E have never 

 been in better 

 shape to supply the 

 wants of our cus- 

 tomers. 



With our present 

 supply of cut flow- 

 ers, we don't see 

 how you can do bet- 

 ter than place your 

 orders with us. 



Our supply is am- 

 ple, the quality is 

 improving and our 

 service is the best! 



We appreciate your 

 business. 



THE LEO NIESSER CO. 



WHOLKSALK FLORISTS 



12th and Race Sts., nDLADELriDA, FA. 



BALTIMORE. MD. WASHINGTON. D. C. 



GREENHOUSE-GROWN ASTERS 



OF EXCEPTIONALLY FINE QUALITY 



The supply of good Asters has increased consider- 

 ably, and from now on they will be ample until the end 

 of the season. A few weeks ago we had a quantity; 

 now Quality is more in evidence, and the latter is the 

 more desirable. The Best Asters aie the indoor-grown 

 stock. You will find them exceptionally fine. 



Gladioli 



You are obliged to carry some stock during the 

 summer mouths, and you have less risk of los>s in Gla- 

 dioli than any other flowers you can buy. We have all 

 the standard varieties, especially Augusta, America, 

 Halley, Francis King, Schwaben, Pendleton, etc. 



EARLY CLOSING 



WE CLOSE 



EVERY DAY 



AT 4 P. M. 



Rubrum 

 Lilies 



They are inexpensive and 

 very desirable for design 

 work. We have them in 

 quantity, both in long and 

 short stems. Pink Lilies 

 make a good showing and 

 on account of their good 

 keeping quality they 

 shouM be used more freely. 



Mftitloii Tlip RptIpw when yon write. 



tember 1. An interesting program has 

 been planned by the oflScers. President 

 Jensen expects a large attendance. 



The Lady Florists' Club will hold its 

 meeting September 2 at Belleville, at 

 the home of Mrs. Gust Grossart. 



J. J. B. 



Miss M. T. Newman, of 372 Olive 

 street, is seriously ill at her cottage in 

 the mountains at Green Mountain Falls, 

 Colo. Miss Newman, accompanied by 

 Miss Armstrong, left for the west about 

 July 8 in hope that the change would 

 restore her health. 



PHILADELPHIA. 



The Market. 



The week of August 18 to 23 was dull 

 in the cut flower market. The supply 

 is scarce and demand irregular. There 

 is an excess of poor and medium grade 

 asters and of short-stemmed roses. The 

 difference between really fine flowers 

 and "junk" is as marked as the differ- 

 ence in the prices paid for them. I am 

 taken confidentially a.side and urged to 

 persuade the growers not to grow poor 

 asters and then a bunch of Sample's 

 Branching or astermums is brought out 

 and it is compared with four or even 

 six bunches of ordinary grade asters 

 that are out on the counter with the 

 hope that someone may buy them. And 

 then the question is asked, "Would not 

 you prefer the single bunch at four 

 times the price?" You can only nod 

 and wonder whether the grower of the 

 ordinary stock could not do better and 

 hope that he would for the sake of self 

 and family. 



The feature of the market is the ar- 

 rival of Golden Glow chrysanthemums, 

 clean, well-grown stock that brings a 

 quarter without competition. Cattleyae 

 continue to ascend in price. Shipping is 

 light. 



The Convention. 



Robert A. Craig returned August 22 



BERGER BROS. 



Golden Glow Chrysanthemnms 



and all other 

 SEASONABLE CUT FLOWERS 



1225 Race St. PHILADELPHIA 



A full Uie of 



ill wasonible 



Cut rigwen 



CHARLES E. MEEHAN 



5 South Mole Street, 

 PHILADELPHIA, PA. 



Send m i trial tider. 



Special — ASTERS 



Why not start the season right by shipping your flowers to 



PHILADELPHIA WHOLESALE FLORISTS' EXCHANGE 



1615 Ranstead Street, Philadelphia, Pa. 



from the S. A. F. convention at Detroit. 

 Mr. Craig was greatly pleased with the 

 meeting, which he said was most suc- 

 cessful in every way. He met many 

 delightful people and thought the ar- 

 rangements excellent. Describing the 

 meeting, Mr. Craig said: 



' ' There were over 800 delegates alone, 

 not counting their families and friends, 

 who were registered up to Wednesday, 

 August 20. The feeling seemed to be 

 one of confidence. Everybody felt that 

 now was the time to go ahead. The 

 publicity campaign had a lot to do with 



this. Even those who had not gone for 

 it were talking about it. George Asmus 

 said that the next move for publicity 

 would be the making and distribution 

 to the purchasers of signs. Ea?h sign is 

 to be 7x20 feet and will bear the motto, 

 'Say It with Flowers,' and the pur- 

 chaser's name and address. Such signs 

 would be erected on the purchaser's 

 premises or at any place he might select^ 

 such as nearby cross roads. One thou- 

 sand signs, all uniform in size and 

 style, would certainly make an impres- 

 sion. Our exhibit arrived at Detroit 



