AOQCBT 28, 1919. 



The Florists^ Review 



The florists whose cards avpoar on the paces canrlnc this head, are prepared to fin orders 

 — — from ottier florists tor local delivery on the usual basis. — ■ - — 



BALTIMORE, MD. 



Guilford Mt. Washington Walbrook 



Forest Park Roland Park Catonsville 



Send Me Your Suburban Orders 



1520 E. Chase St. 



Only 3 blocks from 



Johns Hopkins Hospital Md. General Hospital 

 Church Home and Inlirmary St. Joseph's Hospital 

 Hebrew Hospital St. Agnes' Hospital 



Mercy Hospital 



Nashville and 

 Chattanooga 



Member 



Florists' 

 Telegraph 



^Delivery 



Geny Bros. "^fSis^ 



Members Florists' Telegraph Delivery 

 212 Fifth Avenue North 



NASHVILLE, TENN. 



Send an MEMPHIS Ordetsto 



THE FLOWER SHOP 



84 Madison Avenue 

 MEMPHIS. TENNESSEE 



'WE NEVER SLEEP" 



Idlewild IV/f L* T ■ 



Greenhouses IVlempniS, leiUl. 



89 South Main Street 



"Dp-to-the-minute" Service and Execution 



Member Florists' Telegraph Delivery 



Memphis, Tenn. 



JOHNSON'S GREENHOUSES 



153 MADISON AVE. 



EsUblished 1888 



Member Florists' Telegraph Delivery Assn. 



The Leading 

 FlorlHt of 

 the Bonth 



JACKSON, TENN. 



Between Nishviile and Memohis 



_SANDS THE FLORIST 



CHAS. W. CHOUGH Member F.T.D. 



Knoxvilie^Tenn* 



All Orders Given S pecial Attcntion-C* 



COVINGTON, KY. 



.,._ ^ S^o^ Slock. Prompt Delivery. 

 MILLER. "TTTTi^ FT.DRTRT." Grower 



Mary Johnston, Florist 



Nee Patenon 



^^i^'^^r^^Jr'eiV.L'vtS Baltimore, Md. 



In J^HilN 1 w\i^lV, T where prestige counts 



for much, let your customers be represented by a concern 

 whose progressiveness is combined with the dignity of forty- 

 six years of distinguished service. 



550 FOURTH AVENUE -LOUISVILLE" 

 Members F. T. D. Association. 



ESTABLISHED 1847 



F. T. D. 



THE NAME 

 PROTECTS YOU 



Steamers are 



Again Sailing on Schedule 



Deliveries made on board 



BOSTON 



1 PARK STREET 

 799 BOYIJSTON STREET 



NEW YORK 



661 FIFTH AVENUE 



LEXINGTON. KY. 



John A. Keller Co. 



INCORPORATED 



Main St., Opposite Phoenix Hotel 



Member Florists* Telegraph Delivery Ass'n. 



Systematic Advertising. 



The logical conclusion is reached that 

 it will pay almost every retail floral es- 

 tablishment to advertise. Therefore 

 consideration should be given to the 

 ways and means that the average florist 

 may utilize. 



The most prevalent evil that I have 

 found is the tendency towards spasmodic 

 advertising effort. No matter how well 

 you believe in it, to advertise now and 

 then without some definite, systematic 

 plan clearly indicates that you do not 

 understand the function of advertising. 

 It also indicates that you do not appre- 

 ciate its almost certain value to your 

 business. The man who will not admits 

 the force of advertising to his businesi^ 

 is stubborn, while the florist who won''t 

 admit the suggestions or services of tbfe 

 advertising expert is short-sighted. 



The expert will want you to elevate 

 your advertising to the status of a reg- 

 ular department in your business. It 

 should rank on at least a parity with 

 your purchasing and production depart- 

 ments. It is really the vital part of 

 your sales department, and should out- 

 rank in importance such departments as 

 bookkeeping, delivery and shipping. 



Just about the first step to be taken 



SEND 

 ALL 



MARYLAND ORJ^RS 



Samuel Feast & Sons 



Established Qharles and Pleasant Sts. 



in 1832 



BALTIMORE 



LEXINGTON, KY. 



HONAKER, The Florist 



Largest Cut Flower Grower in the btaie 



160 West Main Street 



Member Florists' Telegraph Delivery Ass'n. 



LOUISVILLE, KY. 



AUGUST R. BAUMER 



MASONIC TEMPLE 

 Member Florists' Telegraph Delivery Ass'n 



Louisville, Ky. 



THE F. WALKER CO. 

 310-312 West Chestnut Street 



LARGEST FLOWER STORE IN THE CITY 



I 



LOUISVILLE, KY. 



E. G. REIMERS & SON CO. 



EsUblished 1880 Incorporated »1» 



