58 



The Florists^ Review 



August 28. l»ltt. 



The flortBts wbose cards appear on tbe paares oarrylnar thia taMUl, ar« prepared to till orders 

 — — from other norlsts tor local delivery on tbe tuiual basle. 





Pittsburgh, Pa. 



MRS. E. A. WILLIAMS 



621 PENN AVENUE Member F.T. D. 



PITTSBURGH 



ucJvvi? 



E. C. LUDWIG 



FLORAL CO. 



710 E. Diamond St. 



Members P. T. D. 



Pittsburgh, Pa. 



McGRATH & LANGHANS 



(Empire FJowcrShop) 

 EMflKE BUILDING 



Formerly Retail Dept. Blind Floral Co. 



Pittsburgh, Pa. 



RANDOLPH & McCLEMENTS 



Floral Experts 



5936 PENN AVENUE 

 Members of the Florists' Telegraph Delivery 



SCRANTON, PA. 



A. L. BESANCON & CO. 



Florists and Decorators 



Adams Ave. and Spruce St., ufe Slug 



BOTH PHONES 

 You can depend on us. Order your flowers on any 

 occasion for delivery in Scranton and vicinity. 



J. V. LAVER 



ERIE, PA. 



Write, Phone crWireT'^it^ihWv^ 



New Kensington, Pa. 



McRAE-JENKINSON CO. 



Member Florists' Telegraph Delivery 



Wilkes-Barre, Pa. 



^.T.'S! Ira G. Marvin. iS^o.K'^'S"^ 



LANCASTER, PA. 



B. F. BARR & CO.. Leading Flor-t 



HARRISBURij, PA. 



p. E. RroENOUE, 1221 N. 3d Street 



ftOTARIAN MEMBER F. T. D. 



HUNTINGDON, PA. 



J. LESLIE LAIRD ??SS,fE5?;iSf 



SCHULTHEIS, Florist 



S17 Church Street, 612 Linden Street. 



DUNHORE, FA. SCRANTON, PA. 



Members of thp Florists' Telegraph Delivery Ass'n. 



THINK ^ Everything in Flowers 



'■ -GRAKELOW'S 



Member Florists' Telogrraph 

 Delivery ABsociation 



Broad Street at Cumberland, PHILADELPHIA, PA 



PITTSBURGH, PA. 



Ludwig Flora! Co. 



502 FEDERAL STREET 



HARRIS BROS 



610 Market St. 



BEST 

 SERVICE 



A. W. Smith Co. 



FLORISTS -^ 



iui%?NG. Pittsburgh. Pa. 



LiBQEST Floral Establishment in Amxbioa 

 Established 1874— Incorporated 1909 



Members 

 F. T. D. 



LEBANON, PA. 



.T. F. VAVROUS SONS 



Orders for central Penna. handled with promptness. 

 Members Florists' Telegraph Delivery Ass'n. 



EVENDEN BROS. 



Slfp^l^^^f^J^a. Williamsport, Pa. 



Erie, Pa. 



Charles G. Offerle 



2408 Poplar Street 



Bell Phone 

 110-J 



PITTSTON, PA. 



MARTHA HUNTLEY HOUSER 

 Member of F. T. D. 8 Williams Street 



to assure the success of your advertising 

 is to determine upon an appropriation — 

 the amount which your business can 

 legitimately afford to invest, not spend, 

 annually. Bear in mind that correct ad- 

 vertising is based on fundamental prin- 

 ciples. One such principle is that it 

 should tend to reduce both the prices 

 whifh you charge and your own cost of 

 doing business. 



Let me illustrate by a specific exam- 

 ple. A certain manufacturer of auto- 

 mobiles had an annual output of 3,000 

 cars. Allowing $.50 per car for adver- 

 tising, including this, of course, in his 

 costs, gave him an annual appropriation 

 of $L50,000. This appropriation invested 

 in advertising created a reputation for 

 this oar and consequently a greater de- 

 mand than this production could satisfy. 

 The following year this manufacturer, 

 by enlarging his output to 6,000 cars, 

 was able to so reduce production costs 

 as to sell a better car to the consumer at 

 a somewhat lower price. The manufac- 

 turer's profit per car remained the 



Flowers 



The Best at 

 the Lowest 



Member 

 F. T. D. 



The largest popular priced house 

 in Philadelphia. 



F. M. ROSS 



Send orders to 

 136 So. 52nd Street, Philadelphia 



other stores 



13 So. 60th St., 212 E. Girard A v. 

 PHILADELPHIA 



Klorists not members of the F. T. D. will pleaiie 

 send cash with orderi. 



PHILADELPHIA 



Germantown and Chestnut Hill 



Orders carefully filled in first-class style 

 and on time 



WILLIAM BERGER'S SONS 



5622 Germantown Ave.. Philsdelphia, Pa. 



Jo Jo iakrmelFs $m$ 



The finest floral arrangements, flowers and 

 plants furnished on telegraphic orders. 



Bi^ PMMdpMa Sr 



ERIE, PA. 



WARREN, PA. 



Crescent Floral Garden, ^^'^I'^^^IZ^'^- 



n ARIC FT nRI<>T SCRANTON PA. 

 V.,Lif\I\I\., rL.\JI\liJ 1 , 124 WashinKton Avrenoe 



Member Florists' Telegraph Delivery 



Orders for Northeaetem Pennsylvania filled promptly. 



Usoal discount. Both Phones No. 2454 



