AUGUST 28, 191». 



The Florists^ Review 



59 



Xh* llorlato whos* cards avpMur on the pares eanrylnc tills bMMl, are iirvparad to fill orders 

 *'-— from other florists for local deU^err on tli« uraal basis. 



VIRGINIA 



NORFOLK 



STORE OPEN DAY AND NIGHT 

 EXCEPT SUNDAY NIGHT 



NORFOLK'S TELEGRAPH FLORIST , 



Fortress Monroe, Va. 



Special messenger service to above city, Sl.OO 



Member Florists' Telegraph 

 Delivery Association. 



Germantown and Chestnut Hill 



nRDRlRS Carefully executed with 

 Utxuuxvo taste and promptness. 



FRANK R. HASTINGS 



8 West Chelten Avenue. GERMANTOWN, 



PHILADELPHIA, PA. 



ORDERS FOR 



PHILADELPHIA 



Carefully and Promptly Executed 

 with Good Klowers and Good Taste by 



MI rJUU^« 3924 Market St., 

 . J. Lalianan, philadklphia 



Williamsport, Pa. 



W. J. EVENDEN'S SONS 



THE LEADING FLORISTS 

 Members Telegraph Delivery Association 



UNIONTOWN, PA. 



ng 



STENSON & McGRAIL,'^l.o^H^d' 



11 Morgan town Street 



FRESH HOME-GROWN CUT FLOWERS 



AND PLANTS at all times 



GILES, The Eorist 



READING, PENNA. 



Member F. T. D. 



Portsmouth, Va. 



Cotton The Florist, 333 High St. 



Tor ROANOKE, VA. 



/ - are given prompt and careful attention by 



WERTZ, FLORIST. Inc. ^^V^^ 



ROANOKE, VA. 

 Fallon, Florist 



^ STAUNTON, VA. 



Ijg^.^stV""' JOHN FALLON 



NORFOLK, VIRGINIA 



M«mK. GEORGE, Inc. 



aiemper Florlstg' Telegraph Delivery As.soclation 



LYNCHBURG, Va. 



MISS McCARRON r't^^Ji^^^ 



Jo Wo Biffley $m$ Co. 



PARKERSBURG. W. VA. 



CLARKSBURG. W. VA. 



HUNTINGTON, W. VA. 



MARIETTA, OHIO. 

 Orders Carefully Executed. 



CLARKSBURG, W. VA. 



Order your flowers on any occasion 

 for delivery in this section from the 

 leading Florists in the State. 



HAYMAN GREENHOUSE CO. 



CLARKSBURG. W. VA. 



WEST VIRGINIA 

 WESTKRN MARYLAND 



The H. Weber I & Sons Co. 



Fairmont, W.Va. Clarksburg, W.Va. Oakland. Md. 



Commissions Promptly Executed. 



QUALITY EXCELLENCE ABILITY 



Members Florists' Telegraph Delivery Association 



Rodgers Floral Co., Inc. 



219 King Street 



CHARLESTON, S. C. 



Members F. T. D. and National Florists 



CHARLESTON, W. VA. 



Look at your map. We cover many towns. 



WINTER FLORAL CO. 

 ORDERS CHARLESTON, W. VA. 



are given prompt and careful attention by the 



Charleston Cut P"']ower and Plant Co. 



.same, and while the car's cu.stomers 

 benefited by reduction in price, the man- 

 ufacturer '.s cost of doing business con- 

 siderably decreased and the net profits 

 were ))otter than doubled. 



The Percentage of Sales. 



I have for a long time instinctively 

 felt that the going retail floral business 

 could afford to invest in advertising a 

 Slim ('(ju;il t(» five per cent of anmi;il 

 sales. I judge this through my experi- 

 ence with successful retail florist adver- 

 tisers and by comparison with the stand 

 anl .-ivfragc ai)pro]triations in other re- 

 tail lines, such as furniture, clothing, 

 dry goods, etc. 



Vour own ingenuity, combined with 

 the most intimate knowledge of its af- 

 fairs, should enable yon, as manager of 

 its destinies, to hit upon the best way 

 of determining the proper advertising 

 appropriation for your business. You 

 sec I am taking it for granted that you 

 are all bound to become successful ad- 



Richmond, Va. 



The Hammond Company, Inc. 



LEADING FLORISTS 



109 EAST BROAD STREET 



RICHMOND, VIRGINIA 



115 E. Main St. 



Member Florists' Tele^rraph Delivery Aasociation 



PETERSBU RG, VA. 



MATHENY, Florist, 129 Sycamore St. 



"Everythins in Flowers" 

 Special Service to CAMP LEE 



LYNCHBURG DURHAM 



VA. N. C. 



J. J. FALLON 



PROMPT SERVICE 

 Member Florists' Telegrapn Delivery Aas'n. 



CHARLOTTE, N. C. 



The Flower Shop ^:;?T.S" 

 203 NORTH TRYON STREET 



ACCESSIBLE TO ALL NORTH CAROLINA 

 AND SOUTH CAROLINA POINTS 



Creech, tarboro. n. c. 



WANTS YOUR ORDEBS FOR ALL 

 EASTERN NORTH CAROUNA 



GREENSBORO, N. C. 



VAN LINDLEY CO. 



J 



DURHAM, N. C. 



Durham Floral Co. ^^^^r^^. 



WILMINGTON, N. C. 



Fifth Avenue Florist 



Member 

 F. T. I). 



/^l I , C /^ GreenhouiOB: 



V^naricSlOnj O. V^. Meeting and Ro(nncySt<<. 



Carolina Floral Store, 339 King St, 



We grow our flowers; place orders here for fresh flowers 



PETERSBURG. VA. 



MRS. ROBT. B. STILES, Florist 

 Phone 910 1202 W. Washin«toii St. 



