AMD8T 28, 1919. 



The Florists' Review 



Th« florists wbos* oaxds avp««r on fhe pasos cairiTlns this head, are praparad to flU orders 

 .. — irom other florlsto for local delivery oa tbe usual basis. 



San Francisco 



MacRORE- McLaren company 



141 Powell Street and Palace Hotel 



Narseries. San Mateo. Oallfornla. 

 We are the only wholesa'e and retail florists fn San Pran- 

 dsco, and can give be-t attention to all orders on aocoant 

 of the ■alimited supplies from our nurseries. 



We specialize on 

 fruit and flower "Bun Voyage" packages. 



Members Florists' Telegraph Delivery Ass'n. 



San Francisco, Cal. 



PELICANO, ROSSI & CO. 



123-125 KE^ENY STREET 

 FLOWERS BY TELEGRAPH 



SAN FRANCISCO 



Podesta & Baldocchi 



224-226 Grant Avenue 



Prompt and careful attention to orders from 

 out-of-town fljrists. 



SAN FRANCISCO 



JOSEPH'S 



Member F. T. D. 



233-35 Grant Ave. 

 Steamer and train packa^s our specialty. 



SAN FRANCISCO, CAL. 



ART FLORAL CO. 



255 Powell Street 



Best attention given your orders 

 Members Fiorisis' Telegraph Delivery 



DARBEE'S 



FLOWERS THAT KEEP 

 1036 Hyde St.,SAN FRANCISCO,CAL 



«?l7*^P'^"^ for Violets Iri«. Gladioli. CamaHons. 

 A'Z*"*'*' l>e«»KninK, Bisket Arrantrfments. etc.. 

 »J ^Mwna-Paclflc ExioslUon. Eastern florists sup- 

 plied with Vlol.^. Munis, Asters. Oit'ena. etc., etc. 

 MembTS Ftorls ta' Telegraph DeUvery, 



SAN FRANCISCO 



RECARDIE LEE MURRAY. 894 Geary St. 

 Telegraph ord ers receive prompt attention 



Rprlrpl^TT OAKLAND 

 AJCl HCltJy SAN FRANCISCO 



Bwk.W^.-.''?* PLOWERSHOP 



Wfcelays moat up-to-date flower estabUshment 



FORSHAW, Florist 



PENDLETON, ORE. 



-^.^ THE 

 ROtJND.up CITY 



YAKIMA, WASHINGTON 



iii.nl .. **TArE FLOKALCO. 

 <uiiuppea to give first-class service on Telegraph 

 Delivery Orders 



YAKIMA. WASHINGTON 

 ^^^JJAVEE Flower Shop '^^^ 



QOAUTY FLOWERS Arti.t*e Amuwemenl 



Members Florists' Telegraph Delivery. 



SEATTLE 



1001-1003 Third Avenue 



Finest Floral Studio 

 in tlie Northwest 



**S|\r'r^ Members 



•\l V^ F. T. D. 



C?T? A T'T^T 17 In the heart of the city 



Woodlawn rlower ohop 



MEMBER F. T. D. 



1410-1412 2nd Avenue 



TtAft? 



328&348 

 MORRISON ST. 



Spokane, Wash. 



A. J. BURT, Florist 



Established 20 Years Always on the Job 

 CLEMMER THEATER BUILDING 



Spokane, Washington 



Reimer's Floral Art Shop 



RETAILERS AND GROWERS 



these two media may be for purposes of 

 general publicity, few florists that I 

 know of have become advertisers large 

 enough to indulge in the luxury of their 

 use. 



Direct by mail advertising is certainly 

 the most expensive medium you can em- 

 ploy. Though it may be efficient as a 

 means of contact with individual per- 

 sons, you cannot afford to reach the 

 public with it in numbers large enough 

 to produce .satisfying results. Direct ad- 

 vertising should be used only by neigh- 

 borhood florists for whom other media 

 are not practical — and by larger estali^ 

 lishments for special purposes only. 



Advertising Policy. 



Newspaj)er8 are read daily by the 

 most progressive, intelligent and well- 

 to-do people. They have become a seri- 

 ously taken, everyday essential. Your 

 advertising in a good newspaper finds 

 readers in moods that are alert, open- 

 minded and receptive. The cost of 

 newspaper space analyzed shows that a 

 good-sized advertisement may bo pur- 

 chased at a cost of only a few cents per 

 thousand readers. In such papers as the 

 New York Times or the Chicago Tribune 

 full page advertisements cost such amaz- 

 ingly low rates as approximately $2 per 

 page per thousand copies. There are 

 reasons why newspaper advertising is 

 the least costly and most efficient. 



The force of advertising is so great 



SEATTLE, WASE 



Hoflywood Gardens 



Seattle's Leading Flower Shop 

 1534 SECOND AVE. 



Members Florists' Telegraph Delivery. 



SEATTLE 



For Washinston, Alaska and Japan Boats. 



L\Kr 'MnC^CiW^ ^^ ^''^ Aveane. 

 . W . iVHyV.>'Vy I fistablished iQOO. 



PORTLAND, ORE. 



TONSETH FLORAL CO. 



285 WASHINGTON ST. 



GROWERS and RETAILERS 



Members Florists' Telegraph Delivery. 



California Florist 



TACOMA, WASH. 



Ord'rs forCut Flowers and nesigns delivered 

 anywhere in tbe United States and Canada. 



TACOMA, WASH. 



and American Lake Cantonment 



(Camps Lewis and Murray) 



HAYDENWATSON aORAL CO. 



TACOMA 



Smith Floral Co., 1112 Broadway 



