AUGUST 28, 1919. 



The Florists' Review 



67 



Ieffle^>tt= Uclivcr y=eep£BPfaffi^ 



Til* flortsto whose card* appear on tbe paces oarryinc this head, are prepared to fill orders 

 from other florists for local dellvenr on the usual basis 



V 



MINNEAPOLIS Mazey 



MINN. 



€€ 



The 

 Society 

 Florist*' 



SECOND AVE. SO. AT EIGHTH ST. 



ST. PAUL, MINN. 



THE LARGEST STORE IN AMERICA 



MEMBER F. T. D. ASS'N 



The finest and largest stock west of Chicago 



Awake night and day looking for orders 



HOLM & OLSON, Inc., ??.g|* 



Incorporated 



912 Nicollet Avenue, offers the trade its 

 unexcelled facilities for filling orders in 



MINNEAPOLIS 



Rochester, Minn. 



Flowers to all points on short notice. 



Bochester'a only store having iu own greenhonse*. 



Broadway Flower Shop, 



Member F. T. D. 112 South Broadway 



Mankato, Minn. 



THE WINDMILLER CO. 



Flowers to all points on short notice 



Member Florists' Telegraph Delivery 



DENVER GENERAL HOSPITAL 



U. S. RECUPERATION CAMP 



Quick service by 



CARTWRIGHT FLORAL CO. 



Ten Minutes 

 from Camp. 



DENVER. COLO. 



Crt^rato SpriMS, C 



OIIDEKS CARKf-ULLY EXKCUTED 



Pikes Peak Floral Co, 



AVIioleHnle ami Kftuil 



Member Florlsls' Telesrraph Delivery 



Park Floral COo 



B. E. (iELLM, Pres E. P. Nkimam. Sec'f 



Member FlorUU' Telegraph Delivery 



DENVER, - COLORADO 



ROCHESTER, MINN. 



QUEEN CITY GREENHOUSE CO. 

 Members FlorisU' Telegraph Pelf /ery Asa'n. 



SUif^.U'TH FLORAL CO. 



We SiHhe'J.^.'^erof'^SlS Duluth, Minn. 

 Northwest. Daily deliverferto S- F RIOR. W IS. 



Eastern Iowa 

 For ^ Western Wis. 

 N. W. lUinois 



I 



o 



FWRALNUR^ERX Dubuque, Iowa 



Marshalltown, Boone, Center- 

 ville, Oskaloosa, Oelwein, 

 Mason City, Waterloo, 

 Chariton and Grinnell. 



SEND YOUR ORDER TO HOUSE NEAREST PLACE OF DELIVERY 



QUALITf 



PLUS 



.SERVICE. 



DAVENPORT, IOWA 



AND WESTERN ILLINOIS 



G. F. FORBER, 313 Brady Street 



Member Florists' Telegraph Delivery Association 



SEND ORDERS FOR 



Minneapolis 1 Minnesota 



To J. J. WEST'S, Inc. 



3009 4th Ave., South 



TWO STORES— LARGE STOCK 



A certain florist located away from 

 I the shopping center of a big city as- 

 pired to the finest trade throughout 

 every district. Advertising was prop- 

 erly directed to solve this peculiar prob- 

 lem. It succeeded. 



Your advertising policy should be de- 

 termined in accordance witli tlie more 

 important needs of your business. Do 

 you need to secure higher prices? Should 

 you receive a greater proportion of 

 funeral business? Must you overcome 

 cut-throat competition? Lacking such 

 problems as these, what particular kind 

 of reputation will it do your business 

 the most good to achieve? To take an 

 example outside of your business, the 

 Metropolitan Magazine is making value 

 the policy of its present successful ad- 

 vertising. Expressing this policy is the 

 campaign slogan, "Two Magazines in 

 One." 



Planning Advertisements. 



When the amount of the advertising 

 appropriation has been decided upon, 

 and the best advertising policy for a 

 period has been chosen, it remains to 

 schedule and prepare the advertise- 

 ments. 



The scope of this talk is scarcely large 

 enough to permit an exhaustive treat- 

 ment of the subject. First of all, com- 

 mon sense should rule. It is well to de- 

 vise a uniform style of adTortisement, 



DAVENPORT, IOWA 



••Say It with Flowers" 



BILLS FLORAL CO. 



M. A. TIERNEY, Owner Member F. T. D. 



CEDAR RAPIDS, lA, 



I. N. KRAMER & SON 

 Member Florists' Telegraph Delivery 



SIOUX CITY, lA. 



A large assortment on hand daily 

 Members Florists' Telegraph Delivery 



Rocklin & 

 Lehman 



OT/^T TV CYV\f Supplies western low*. 



Till IMA 1^1 11. Bouthern Minnesota, all of 

 t^i.\j\JX^ V/AX A, g^yj^ Dakota and north- 

 eastern Nebraska. 



IOWA 



J, C. RENNISON CO. 



Council Bluffs, Iowa 



GARDINER FLORAL CO. 

 Leading Retail Florist 645 W. BROADWAY 



$^ FT. DODGE, lA. 



'florist) NORDWALL 



E. E. NORDWALL 



DES MOINES, lA. 



GUTHRIE-LORENZ CO. 



CM. J. SPORMAN ^->- 



EDAR RAPIDS 



IOWA ^ 



fpflarFall^; la^ Bancrofts 



V_/CUal 1 alio, la. l?eaui'ful Flowers 



Joseph Bancroft & Son 



r^.OOO Feet CI lass 

 MenibeiB F.T.I). 



