68 



The Florists' Review 



Adocst 28, 1919. 



florists wlios* eavOs avpMV on tho . 

 »>-.— trom otlior florists for 



oanrytncthls hsad. 

 dou^onr oa tlio nswu 



Fred C.Weber 



4326-28 Olive Street. 



ST. LOUIS, MO. 



WE HAVE NO BRANCH STORE 

 SELLING FLOWERS 46 YEARS 

 Member Florists' Telejrraph Delivery Ass'n. ^ 



ST. LOUIS, MO. 



GRIMM & GORLY 

 Leading Downtown Florists 



Members Florists' Telegraph Delivery 



ST. LOUIS, MO. 



ElOWERS DELIVERED IN CITY OR STATE 

 ON SHORT NOTICE 



F. R WEBER 



Taylor Avenue and Olive Street 



Both LoRK Distance Phones 

 Member FlorUts' Telegraph Delivery Aasoclation 



ORDERS FOR 



ST. LOUIS, MO. 



YOUNG'S :: 1406 Olive St. 



ST. LOUIS, MO. 



Wire or Phone Your Orders to the 

 HOUSE OP FLOWERS 



OSTERTAG BROS. 



The Largest Retail Supply House in the West 

 JEFFERSON AND WASHINGTON AYES. 



WIRE YOUR ORDERS TO 



Scruggs - Vandervoort - Barney 



Floral Department 



ST. LOUIS. MO. 



SCHAEFFER & STEITZ, Manasers 

 Member Florists' Telegraph Delivery Association 



CHILLICOTHE, MO. 



ISHERWOOD GREENHOUSES 



We Strive to Please 



COLUMBIA, MO. 



COLUMBIA FLORAL CO. 



Halfwav be'wepn S». Txiiii« «"<1 Kitrao C'ty 



SUMMERFIELD FLORAL CO. 



SPRINGFIELD. MO. 

 Growers and Shippers for Southwest. 



KANSAS CITY. MO 

 >•» ^^-.c/t— y»v^ 38th St. and Euclid Ave 

 aEHSXar^ EsUbilshed 1890 



N> > ord»«r t/m lartse or smalL Member F. T. D 



State Nursery & Seed Co. 



Helena, Mont. Part.f the N..rtli west. 

 Only ttip Beat. Members F. T. D. Ass'a. 



JACKSON, MISS. 



MISSES CABANISS, Florists 



THIRTY YEARS OF FLORAL PROGRESS 



Greenhoase and Retail Store 



PROMPT ATTENTION. OUR MOTTO 



218 BAST CAPITOL ST.. P. 0. BOX 818 



For all Mississippi 



R. E. LANGLEY 



Member F. T. D. 



Jackson's Leading Florist 

 JACKSON, MISS. 



Kansas City, 

 Missouri 



WILLIAM L. ROCK 

 FLOWER COMPANY 



Members Floriste' Telegraph Delivery Am'b. 



MISSISSIPPI 



STBMMB & SONS :: HATTIESBURG 



GREENVILLE, MISS. 



IDLE HOUR FLORAL CO. 

 Mra.W A Craft Dtssigner. 701 Percy Street 



TUPELO, MISS. 



'^Vo'Sr'^rvic TUPELO aORAL CO. 



MRS. J. E. WATTS 



f^^ZIZSiu^ MERIDIAN. MISS. 



BO that all your advertising may be 

 readily recognized and associated with 

 your business. This will help it to gain 

 momentum and accumulate strength. 



No matter how good it may be, it is 

 rarely wise to repeat an advertisement. 

 No one pays serious attention to a par- 

 rot. Once a person discovers that you 

 are running the same advertisement, 

 he passes it by. It fails to create that 

 desire for your flowers. Therefore, see 

 that your advertisements are ever fresh 

 in interest. 



A good advertisement is usually sim- 

 ple. It is easy to read and worth read- 

 ing. Its layout and headline attract at- 

 tention. Perhaps it is illustrated. It 

 looks as though it had an interesting 

 message. Then it proceeds to tell that 

 message clearly, forcibly and with hu- 

 man interest. It assumes that you are 

 interested in the goods or service of- 

 fered, so it tells you how and where to 

 get them — this being almost an essen- 

 tial. Of course, it makes clear who the 

 advertiser is. 



Such an advertisement is one of a 

 series. In your business a series may 

 be planned for each season, or on a par- 

 ticular subject. For instance, for the 

 wedding season, on funeral flowers, or 

 for spring planting. Each advertise- 

 ment takes into consideration your pol- 

 icy and tends to generate sales. The 

 readers of your advertising are led, step 

 by step, to the conviction that your es- 

 tablishment is the one to patronize. 

 Good will and results gradually accumu- 

 late and in time your advertising by 

 word of mouth spreads far beyond the 

 media for whose circulation you pay. 

 There can be no failure to proper ad- 

 vertising — fundamental principles are 

 behind it* nitecia. 



Samuel Murray 



KAJSrSAS CITY. MO. 



1017 GRAND AVE. 



Member of the 

 Florists' Telesraoh Delivery Association 



KANSAS CITY 



MEMBER 

 W. T. D. 



1122 Grand Avenue 



STUPPY FWML CO. 



Orders Executed 

 Missouri, Iowa, Kansas and Nebraska 



St. Joseph, Mo, 



Members Florists' Telegraph Delivery 

 Thon0 1397 ^ "^ 



FLORAE 



*WE STRIVE mriEASE" 

 205 EWalnut St. Sprin^^. Ma 



Members F. T. D. 



vcmwiTOPLCAsr 



KANSAS 

 CITY,! 



1^ MISSOURI 



ST. JOSEPH,SMO. 



MITCHELL & QUENTIN 



Orders for 



Iowa, Nebraska, Kansas and Missouri 



Springfield Seed Co. 



S^'RINGFIFLn. MO. 



FLORAL DEPARTMENT OPEN DAY AND NIGHT 



Members Florists' Telearaoh Delivery A*M>ciation 



Kansas City, Mo. 



J. E. MURRAY & CO. 212 E. 10th Street 



ST. JOSEPH, MO. 



HAEFELI FLORAL CO. 

 Members Florists' Telegraph Delivery 



ARCHIAS FLORAL CO., Sedalia, Mo. 



Choice Cut Flowers and Designs on sbort noUoe. 



Prompt attention to telegraph and teiephoue orda W 



Memberi Florists' Telegraph DeUTerr Aab'b. 



