AOOU8T 28, 1919. 



The Florists^ Review 



73 



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WHERE SHALL I TRADE NEXT YEAR? 



With ARMACOST & CO., of course! 



Easy to answer that if you have visited our plant and have become 

 acquainted with us. If you haven't we will try to tell you in this space 

 some of the reasons that have caused Armacost & Co., Los Angeles, 

 to come to be recognized as the best and most dependable wholesale 

 house on the Pacific Coast. 



5 "13 ^-w^ c^/-vi^ ^T/^ r? We are repotting Cyclamen this week at the greenhouses. We won't 

 5 XvG3.»bOll iN 0» • get through for a month. It is a big job. There are 14,500 of them 

 "" and they run from 4-inch pots to 9-inch pans. 



Mighty fine stock they are and mostly pink and salmon shades — some Christmas reds of course. See 

 the stock if you possibly can. We are sure of your order then. Next best, start sample shipments about 

 October. We make all of our shipping crates at our own mill, and our crates are strong but light; you 

 don't have to mortgage the greenhouses to pay your express bills when we ship you. 



Here is what a new customer said last Fall: "Have sold out all the plants sent. Am more than 

 _ pleased. Your packing is the best ever, not a leaf on any plant broken." Pretty good place to buy your 

 IS Cyclamen. Don't you think so? 



1 



L 



(For Reason No. 1, see issue of July 10.) 

 (For Reason No. 2. see issue of July 17.) 

 (For Reason No. 8, see issue of July 24.) 



(For Reason No. 4, see issue of July 31.) 

 (For Reason No. 5, see issue of Au8u-t 14.) 

 (For Reason No. 6, see issue of August 21.) 



J WALTER ARMACOST & CO. f 



I 221 East 4th Street w. cio.. s.na.,. Los Angeles, Cal. | 



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POINSETTIAS 



I have now nearly 70,000 POIN8ETTIA bushes. Including 

 86.000 new Stock plants, with about A QUARTER OF A MILr- 

 UON branches for cut Poinsettias, on about 14 ACRES. Many 

 thousands of branches are already now (middle of August), 

 nve to six feet in height and one Inch thick, and these bring 

 the large flowers. None of my visitors, nor I, have ever seen 

 sucj^ Poinsettias at this time of the year. This is the result of 

 threxperience and study I have given fpr years to this subject, 

 and I will have this Thanksgiving, all M^vember and Decwnber 

 and Christmas, and maybe later, many thousands of blooms 

 eighteen to twenty or more Inches across. 



The experience that I had last winter and spring made me 

 think I will ship more softwood not-rooted cuttings next sea- 

 son. I think nobody can raise cuttings in hothouses as cheap 

 as I can raise them in the field, and the successful shipping 

 is proved and easy. I can ship 1,500 cuttings easier and more 

 quickly in one box than 100 stock plants. 



» T P^*^*** business Is raising and shipping cut Poinsettias, 

 but I have what you want when you order early, and let me 

 f\f 6 the real cash two weeks before you expect me to send 

 the goods. Then nobody will be disappointed. The shippers 

 and leading florists in Los Angeles, San Francisco, Oakland, 

 San Jose, Sacramento, Seattle, florists in Indianapolis and other 

 eastern and southern cities will tell you about my Poinsettla 

 blooms. 



.My stock plants were sent last winter and spring all over 

 tne United States, Canada, and even to Porto Rico, but the 

 ♦2^ 1. and most pleasant business was, in the late spring, 

 tne shipping of softwood cuttings. The main thing, as I told 

 oeiore, is to order what you want as early as poeaUile, and when 

 you want it, so that I will be prepared amdk have secured 

 ««iough help. 



Ph 1^.'" "^^^^ ^°^ Thanksgiving, all November, December and 

 WADi^*'" *'' *^® cut Poinsettias you want, when you order 

 iT; i^ . ' CASH. I expect to ship them this year by the car- 

 „*", to Chicago if a good wholesaler will handle them. I 

 wouia like a representative to call on me and see my stock 



and let us make arrangements here. I will give the right 

 discount, and would ship samples to Chicago to prove my 

 flowers there. 



Years ago I had no expert packers, and I disappointed some 

 customers. All this is past. As I have too many blooms to 

 ship them all myself, please give your orders to the Lob 

 Angeles shippers, who mostly handle my stock — EARLY, TOO, 

 (po that I.hAve tine'to have them cut by daylight. It protects 

 me and^jity' helpiigainst night work and you from disappoint- 

 ment. Lasf December, and especially for Christmas, I had so 

 many unexpected orders that it was impossible for me to do 

 the right thing. Disappointed florists, I beg you to excuse 

 me now for not answering in right time. 



Regarding the color, I wish to say that I have found that 

 rich soil makes bright flowers; poor soil, dark flowers. The 

 late variety is usually more bright, but the early one holds 

 the leaves better. 



A little story to show you how to get what you want, quality 

 and service. When I flrst started my shipping business, right 

 after the first ad, about two months before the beginning of 

 the season, I got the flrst order from a Lady florist, Mrs. 

 Woodward, of Santa Clara, Cal. Enclosed was the check. 

 She is since that time my steady customer and sends every 

 fall the flrst Poinsettla check. Who is in doubt of this fact 

 may ask her. Should anything happen that I could not do 

 what you expect, I will send the check back, as I did it last 

 season. 



If you go from Los Angeles via HoUywoo'd- to Santa Monica, 

 look to the mountains; you will see my large Poinsettla plan- 

 tations. In November, December and later you will see the 

 bright red fields. Visitors are always welcome. 



Prices of Cut Poinsettias, 9c, 12c, 16c and 18c. 



Prices of Stock Plants, 18c, 25c and 30c. 



Prices of Softwood (not rooted) Cuttings, 13.60 per hun- 

 dred, $35.00 per thousand. 



No charge for boxes and packing. 



Some cuttings now on hand, fine for pans. 



Phone S70222 



A. ECKE, 1226 Hay, Los Angeles, Calif. 



The only scientific Poinsettia Specialist, Wholesale Qrower aiWi Shipper. 



S 



ac^ 



oVu' ^ joined the staff of the Athletic 

 J-'lub^ Florist. Garl Brose, of Lichten- 

 oerg 8, 18 away on his vacation. Busi- 

 ■688 18 reported good and a magnificent 

 "•w ftf flowers is being kept up. 



A. fiubbard, of^ the' Howard & Smith 

 force, left last week on his vacation. 



At the Cedar Nursery probably the 

 finest lot of cyclamens ever grown 

 around Los Angeles may be seen. Mr. 



4 



S^ffiftira sov^rg his own seed and special- 

 izes on cyclamens and poinsettias. The 

 cyclamens are wonderfully good stock in 

 large and small sizes. Every plant 

 shows the result of careful and well con- 



