10 



The Florists' Review 



SEI'TEMBSa 11, 1919. 



1919 



Will be the greatest in the history of the 



before you buy your Cut Flowers 



GROWTH 



The Boston I'loral Supply Co. is glad to greet you once 

 more. We are glad to be able to sincerely thank our hun- 

 dreds and hundreds of customers for their co-operation dur- 

 ing the past season. It is only through the co-operation of 

 our patrons that the Boston Floral Supply Co. has been able 

 to Increase its business more than 300 per cent. Our in- 

 creased business has made it necessary to increase our 

 facilities in manufacturing. Our new methods have taken 

 the place of some of our older ones in the production of 

 crepe .flowers, wax flowers, baskets, and in the preserving 

 of cycas. 



Why is it tliat .so many florists are talking about the 

 Boston Floral Supply Co.? Because in a little over four 

 years we have grown to be the largest producers of wax 

 flowers for florists' use in the world. Why is it that the 

 demand for wax flowers, wax wreaths, sprays, etc., is 

 greater today than ever? Because the Boston Floral Sup- 

 ply Co. ,has created thl.s demand by manufacturing an 

 article which is both practical and within the reach of the 

 mass of people. 



Hundreds and liundreds of florists throughout the coun- 



try liave taken advantage of the popular demand for our 

 artificial flowers, wreaths, sprays, etc. It would surprise 

 you if you knew how many florists have established them- 

 selves permanently in the artificial flower business together 

 with their regular florist trade, and it Is nothing but 

 natural that this should be the outcome, as a combination 

 of our artificial flowers and natural flowers really produces 

 a pleasant and lasting effect. 



Why can the Boston Floral Supply Co. save you from 2^> 

 to 33%? The Boston Floral Supply Co. has answered this 

 ((uestion: 



1st. We manufacture our own wax flowers, wax designs, 

 baskets, boxes, wire frames and preserve our own cycas 

 right in our own factory. We are large manufacturers and 

 buy our raw stock in large quantities. 



2nd. Our main object is to manufacture on a large scale. 

 This helps us to reduce the cost of production. We depend 

 upon a large volume of business, adding only a small profit 

 to the manufactured article. You buy direct ; this elimi- 

 nates the middleman's profit. 



DISPLAY 



We believe there is nothing that goes so far to encourage 

 buying and to stimulate trade as a display of merchandise. 

 .\'o matter whether you have a large business or a small 

 l)usiness, you should always have a display in your window, 

 on your walls or on your shelves. If we had no display we 

 could not sell much of our goods. 



We believe there Is nothing more beautiful than a dis- 

 play of a few of our magnolia wreaths, wax designs, sprays, 

 etc., in your window. Don't you think you should look into 

 tlie matter of giving us a trial order amounting to $25 

 more or less, and secure some of our wax flowers, foliage, 



ruscus, wire frames, moss, cycas, etc., and make up a dis- 

 play yourself in your own store? If you feel that you are 

 not expert enough to make up a beautiful spray or wax de- 

 sign, such as a cross, anchor, star or wreath, we will gladly 

 send you the designs already made up. Think it over, and 

 see for yourself if this small investment is not a most 

 appropriate one for you. We have suggested this to many 

 florists and they have thanked us for doing so. 



We also think you should have an assortment of our 

 baskets amounting to about $2."). 



WAX FLOWERS 



WAX ROSES Per 100 



Pink, White. Yellow, Golden 



Gate, very large size $/{.50 



Large size ... I'.SO 



CREPE ROSES Per 100 



Pink. White, Golden Gate and 

 Russell color . $2.50 



CARNATIONS Per 100 



Pink, White, Golden Gate $2.60 



SWEET PEAS Per 1000 



Pink, White, Lavender . . . $5.50 



Per 100 



EASTER LILIES $4 .00 



CALLA LILIES 4.00 



ORCHIDS, 3 colors 4.00 



CYCAS 



Size ' Per 100 



S-l_' $ :*).25 



12-lH 4.00 



1H.2() 4.75 



20-24 5.75 



24-2K 7.00 



32-3(i 9.50 



3»>-4n 11.50 



40-44 13.25 



44-48 15.00 



We preserve our own Cycas. They 

 are handsome, pliable, and do not 

 mould. 



Magnolia Leaves 



Best Quality 

 Per Carton $1.75 



WAX DESIGNS 



8-inch frame, each $0.75 



10-inch frame, each 1.10 



12-inch frame, each 1 .35 



MAGNOLIA WREATHS 



10-inch frame, per doz $10.00 



12-inch frame, per doz 13.00 



14-inch frame, per doz 17.00 



Our Wax Designs and Magnolia Wreaths 

 are beautifully decorated with Roses, 

 Carnations, Sweet Peas, Lilies, etc. EJach 

 wreath securely packed in a telescope box . 



SPRAYS 



Tinfoil wrapped, made of Roses, Car- 

 nations, Sweet Peas, Lilies, etc. 



Prices, each, 75c, $1.00, $1.50 



V 



BOSTON rioral 



WHOLESALE FLORISTS, Dealers in CUT 



Manufacturers of Artificial Flowers, Wax Designs, Baskets, 



OFFICE-SALESROOIVIS: 15 OTIS ST., and 



UNKNOWN CUSTOMERS KINDLY GIVE 



