14 



The Florists^ Review 



Ski'tkmbeu 11, 1919. 



iug. Thus the shop was closed all day 

 Sunday, though orders were sent out 

 in the moining. Of course emergency 

 orders for funerals and weddings are 

 taken care of as formerly. 



Closing on Sunday has been easier 

 for the flow'er .shops located in the busi- 

 ness districts of large cities than for 

 those in the suburbs. The latter, how- 

 ever, are joining in the movement and 

 from time to time one more climbs into 

 the bandwagon. The florist whose 

 greenhouses adjoin his store finds it 

 difficult to avoid taking orders on Sun- 

 day when he is about the necessary 

 work in the houses on that day. But 

 if the front door of his shop is locked 

 and he takes steps to educate his trade 

 to conform with a dosed Sunday, he 

 will in a short time have his day free, 

 so far as sales are concerned. 



Two Advertisements. 



How two florists in different localities 

 and conditions advertised their adop- 

 tion of Sunday closing is shown by the 

 illustrations on this page and the page 

 preceding. Max Schling caters to Fifth 

 avenue trade in New York city. Stan- 

 ley G. Barnes recently opened his shop 

 in Bingharaton, N. Y. The advertise- 

 ment of Mr. Schling appeared in the 

 New York Sun September 5 and the 

 New York Times Saturday, September 

 (5. The announcement of Mr. Barnes 

 was published in the Binghamton Press 

 September 5. These are but two of a 

 number of florists who heard the echoes 

 of the applause at President Animann's 

 appeal for Sunday dosing three weeks 

 ajio at Detroit. 



LABKSPUIl FOB CHBISTMAS. 



If annual delphinium, or larkspur, 

 were sown early enough, would it bloom 

 for Christmas? If so, at what time 

 should the seed be sown! We have been 

 using it for two months out of our green- 

 house. We planted it in the carnation 

 skips or blanks. It certainly has been 

 useful. If it could be planted and grown 

 for early flowering it would be a useful 

 flower in the greenhouse. 



D. H.— S. C. 



I have been growing annual larkspur 

 for about twenty years and have found 

 it extremely useful for cutting. On one 

 occasion I tried it for the holidays, but 

 the results were not encouraging. Pos- 

 sibly if it were in the warmer climate 

 of South Carolina it might do better 

 than in the north. On the occasion re- 

 ferred to, seed was sown late in August 

 and the plants bloomed fairly well at 

 Christmas. I have excellent success 

 with larkspur if it is started early in 

 October, potting the seedlings singly 

 and planting , them in raised benches, 

 for blooming in February and March. 

 I also sowed a month later for a suc- 

 cession crop. For Memorial day it is 

 splendid and should be started about 

 February 20. A night temperature of 

 48 to 50 degrees suits this plant and 

 careful watering in cold, dark weather 

 is necessary to prevent damping off and 

 mildew. 



Few florists appreciate the value of 

 this larkspur as a forcing plant. As I 

 grow it, it attains a height of three to 



Regarding 



Flower Shop 



Service 



The Flower Shop will not be open Sun- 

 days; we believe our help will be able to 

 serve you in a much better way all 

 through the week after spending Sunday properly. 



We will guarantee satisfaction if you allow us to deliver 



your Sunday flowers on Saturdfiy evening and will appreci- 

 ate your co-operation. 



Emergency, funeral and wedding work will naturally 



receive our best attention 



then as always. 



The Telegraph Florists 



PHONE 4045. 

 RESIDENCE, S430. 



Stanley Q. Barnes, Prop. 



68 CHCNANOOST. 



BINOHAmTON. N.Y. i 



five feet and blooms with wonderful 

 profusion. The two most popular colors 

 are rosy scarlet and lavender. Other 

 colors are soft pink and pure white. 

 C. W. 



THRIFT IN MAILING. 



The Post Office Department is under- 

 taking a compaign on thrift in mailing, 

 and sending out folders containing hints 

 on preparing parcels for the mails. In 

 a leaflet from the Chicago post office 

 appear the following pointers: 



"When a post office receives a million 

 or more parcels a day it makes a tre- 

 mendous difference in its efficiency if 

 any considerable number is badly 

 packed or addressed. 



"Your post office parcels must be pre- 

 pared with particular attention to: 

 (a) the contents; (b) the packing, wrap- 

 ping, tying; (c) the addressing. 



"Give these things some thought be- 

 fore beginning your parcel; it will pay. 



"Things that can be crushed should 

 be packed according to their nature. 

 Wrap in strong paper and enclose in 

 outer cover of double corrugated paper 

 board or wooden box. Tie parcels 

 lengthwise and crosswise with heavy 

 twine. 



"Addressing should be full and legi- 

 ble for best results. Write name and 

 address of addressee in lower right-hand 

 corner of parcel cover and the sender's 

 in the upper left-hand. As a precaution 

 put sender's card inside the parcel. 

 Don't use a tag for addressing, but if 

 you must, use a linen one and sew it 

 flat to the parcel if cover is of canvas 

 or cloth but tack it on if the cover is of 

 wood. Affix postage stamps to upper 

 right-hand corner of parcel cover. Mark 

 'fragile' or 'perishable' conspicuously 

 near the address." 



LAMBERT'S LOCALS. 



L. C. Powell, Mishawaka, Ind., is the 

 l)roud father of twins, a boy and a girl, 

 each weighing seven pounds. He is also 

 swelled with pride over his fine crop of 

 carnations, which are all benched. 



G. A. Cornish & Sons, at Elgin, 111., 

 are making extensive improvements and 

 are constructing a reinforced concrete 

 greenhouse, 20x125, with a basement the 

 full length of the house. The basement 

 will be waterproof and is to be used for 

 storing gladioli, for which the firm is 

 well known. G. A. Cornish, Jr., is in 

 charge of the establishment. A well 

 equipped office, a shipping room and a 

 larger boiler will complete the improve- 

 ments. A better water supply will be 

 furnished by the installation of a gaso- 

 line engine, which will pump the water 

 from a stream on the premises to a largo 

 tank. It has been found that soft water 

 suits the growth of gladioli better than 

 the hard water from the city mains. 



The members of the firm of Eckstam 

 Bros., Moline, 111., were bereaved recent- 

 ly by the death of their mother and of 

 the wite of Elmer Eckstam within the 

 last sixty days. Mrs. Eckstam, the 

 widow of the late B. F. Eckstam, died 

 ,Tuly after a brief illness, having been 

 in comparatively good health previously. 

 Mrs. Elmer Eckst;.m died in August after 

 several weeks' illness. She left only her 

 husband, Elmer Eckstam. J. A. L. 



Stanley G. Barnes' Announcement in the Binghamton Press, September 5. 



Menominee, Mich. — Frank Senff, 1931 

 Stephenson avenue, has leased the green- 

 houses of the late Albert Senff 



/■ 



