24 



The Rorists^ Review 



Sbptembku 11. 191*. 



Katabll8bed,1897, by Q. L. ORANT. 



Published every Tharaday by 

 The Pujrists' Publishing Co., 



620-S60 Caxtoa Bulldlntr, 



608 South Dearborn St., OblcaKO. 



Tele., Wabash 8195. 



Ilee'i*'tered cable address, 



Florvlew, Chicago. 



Entered as second class matter 

 Dec. 3. 1897, at the post-ofBce at Chi- 

 <»Kn, IlL, under the Act of March 

 S. 1879. 



Subscription price, 11.60 a year. 

 To Canada, $2.50; to Euro|)e. $3.00. 



Adveitlelnflr rates quoted upon 

 request. Only strictly trade ad- 

 Tertislnr accepted. 



n 



Results bring advertising. 

 The Eeview brings results. 



E. G. Hill was 72 years of age Sep- 

 tember 11. 



Carnations are going to hit some fancy 

 ligures next winter. 



Just a month away is the F. T. D. con- 

 vention at Buffalo, October 14 and 15. 



Good packing will be more important 

 than ever to growers of cut flowers this 

 .-jcason. 



Fall planting will extend the planting 

 season and add to sales. Now is the time 

 to urge it. 



Now that families are returning to their 

 city homes, sales of house ]ilaiit.s can be 

 jiushed with good returns. 



Elimination of waste and increased 

 production- are advocated as remedies for 

 liigh costs. They form a good recipe for 

 iiurmal business success also. 



Nevkr lose sight of the need for qual- 

 ity. No florist ever made a reputation 

 that was any use to him except by doing 

 things just a little better than his neieh- 

 bors. * 



Every day tliere are developments that 

 show how wholly different are the trade 

 conditions now and in the pre-war era. 

 Florists now view with equanimity things 

 which as little as eighteen months ago 

 would have caused great alarm. 



The Jourjial of the S. A. F. pays The 

 Keview a compliment by reiuiutiiig in the 

 Auiriist issue. Just to hand, tliis paper's 

 *•' » Vnnplete List of Exhibitors in the 

 Trade Exhibition," at the Detroit con- 

 vention, together with much of our de- 

 seriptions of the exhibits. 



The trial grounds of the American 

 Dalilia Society at Storrs, Conn., will be 

 visited officially September 20, when 

 judges will pass on the varieties i)lanted. 

 Secretary Jolm H. Pejiper, 1170 Broad- 

 w.ay. New York, will furnish information 

 to members who wish to attend. 



Abnormal demand and limited output 

 are the cause of high prices, according to 

 ^y. M. Lewis, director of the savings di- 

 vision of the Treasury 1 )epartment. ' ' Re- 

 tailers are securing goods from jobbers 

 without arguing about prices," lie says, 

 "if they can only be assured of immediate 

 delivery. They know their cu.stomers will 

 scramble for the goods, regardless of 

 cost. ' ' 



The trend of the trade is toward closer 

 organization, leading to fuller coopera- 

 tion. 



Care for equipment and tools saves the 

 necessity of replacing them. At present 

 prices it is distinctly worth while. 



In the August issue of the S. A. F. 

 Journal, just mailed to members of the 

 society, are listed 253 new annual mem- 

 bers and 218 new life members. 



There is small chance of overproduc- 

 tion this season. Probably production 

 wUl not be noticeably larger, except in a 

 few localities, than it was last season, 

 while the demand continues to be the larg- 

 est ever known. 



DAHLIA SOCIETY'S FALL SHOW. 



The annual exhibition of the Ameri- 

 can Dahlia Society will be held Sep- 

 tember 23 to 25 in the Engineering build- 

 ing, 33 "West Thirty-ninth street, New 

 York. In addition to the twenty-odd 

 classes of the society, there will be a 

 number of prizes offered by the Ameri- 

 can Institute at the same time. 



A new class that is attracting con- 

 siderable attention is that for the best 

 packed box of dahlias for shipment, the 

 box to be not larger than 8x12x30 inches. 



RESERVE BOARD REASSURES. 



When the unrest caused by various 

 industrial factors gives members of the 

 trade concern as to the outlook of the 

 season ahead, it is reassuring to read 

 that the general business situation, 

 while presenting some disquieting fea- 

 tures, is at bottom strong, according to 

 the Federal Reserve Board, in its montli- 

 ly review of industrial conditions. It 

 states that, barring labor ccmflicts, the 

 customary swell in the volume of busi- 

 ness in the fall months is jirobable. 



During the month of August factors 

 which had not hitherto .arrested much 

 attention exercised great influence on 

 the business situation, the Federal Re- 

 serve Board points out. Reference is 

 made to the problem of commodity 

 jiriees, in particular those going to make 

 up the cost of living, and to tlie conse- 

 <|uent condition of labor unrest. Previ- 

 ously emphasis had been placed upon 

 the great activity disydayed by busi- 

 ness, and the two problems mentioned 

 apjteared merely as disturbing elements 

 in the general situation, which was con- 

 sidered satisfaetorv in the main. 



INSUFFICIENT CAPITAL. 



The man who is weighing the chances 

 of liis succeeding in a business of his 

 own has a good many considerations to 

 jput in tlic balance. One of the most 

 important is caj)ital. Some florists suc- 

 ceed with less than others. That is be- 

 cause there are counteracting advan- 

 tages. But the man who sails too close 

 to the wind is running risks always. A 

 man who feels severely the strain of the 

 Saturday night's i)ay roll or is wonder- 

 ing how he'll get a little umre <-,redit to 

 meet his bills is not in good business 

 health. 



There is food for reflection in the 

 statement of a credit reporting agency 

 that eighty-eight jier cent of the con- 

 cerns failing in business within a cer- 

 tain ])eriod had $r),0O(i cajiital or less 

 and seven and four-tent lis jxt cent had 

 from $.j,O0(t to $20,(i(Hi. Only fotir and 

 six-tenths per cent, or less tlian one- 

 twentieth of them, were concerns f»f 



comparatively large capitalization. The 

 conclusion one draws is that many at- 

 tempt independent business without 

 adequate supply of capital to meet the 

 emergencies that always come in a new 

 undertaking. That inference need not 

 discourage anyone from attempting to 

 establish his own enterprise; it merely 

 should admonish him to have sufficient 

 resources to protect his investment. 



BRITISH FIGHT QUARANTINE. 



According to a British horticultural 

 journal, the Worshipful Company of 

 Gardeners, a London body of horticul- 

 turists, has decided to approach the 

 United States ambassador in the en- 

 deavor to induce the Federal Horticul- 

 tural Board of the United States De- 

 partment of Agriculture to issue such 

 an amendment to regulation 14 of the 

 rules and regulations supplemental to 

 notice of Quarantine No. 37 as will pro- 

 vide for special permits for importation 

 of azaleas, rhododendrons, palms, bays, 

 araucarias, aspidistras and orchids from 

 Belgium to the United States. 



SAD NEWS? 



The sad news in the reports of quick 



movement of stock by Classified ads in 



The Review is for the seller who failed 



to clear his stock because he did not 



use this means. And, if he is sad, he is 



wiser when he reads letters like this: 



Please discontinue our advertisement ilatil fur- 

 ther notice and mail us a statement in full to 

 (late. The sad news is that -we find all stock sold 

 out for the present and In some cases eonsider- 

 iibiy in advance of harrest.— Seabright'Bulb Co., 

 Santa Cruz. Cul., August L'O, 1919. 



When you hear a florist complain of 



the cost of advertising you may be 



pretty certain he spends a good bit of 



monoA' elsewhere than in The Review. 



CHICAGO. 



The Market. 



Market conditions during the week 

 now under review have not been so good 

 as during the summer. It is curious that 

 the first week in September should have 

 seen a falling off instead of an increase 

 in business. That there has been a fall- 

 ing off is the almost unanimous report. 



The same story comes from nearly all 

 retailers as well as from the wholesal- 

 ers. The reason is not apparent, unless 

 it can be found in the circumstance that 

 an unseasonable hot wave occurred be- 

 tween September 4 and September St, in- 

 cluding some of the warmest days of 

 the year. Naturally the heat had more 

 or less to do with the decrease in the 

 demand for flowers, but it is probable 

 thai an equal factor was the circum- 

 stance that this was the week many 

 flower buying families came home from 

 summer resiiU'uces, the w<!ck in which 

 schools open and the week devoted to 

 shifting from summer to autumn ar- 

 rangements, so that attention was di- 

 verte<l, for the moment, from flowers and 

 tiie things calling for the use of flowers. 

 No doubt there will be a quick rebound. 



At the same time the demand went 

 down the supply of stock increased 

 greatly. It has been a long time since 

 the Chicago market has been so heavily 

 supplied as during the first week ia Sep- 

 tember. The rose cuts have been enor- 

 mous. There still is a considerable per- 

 cimtage of short, soft and open flowers 

 wliic;i are extremely difiicult to sell, but 

 there alhc is a large su])ply of high 

 grade rotes that leave little to be de- 

 sired, little, that is, other tlian a better 



