py-. 



Sbptbhbeb 25, 1919. 



The Florists^ Review 



Wili Make Money For You 



4* 



Prepared by America's Foremost Floral Designer, Max Schling 



IF a salesman carried no samples and relied solely on his power 

 of description, how many orders would he sell? Could an 

 architect sell his ideas to a prospective builder by^elling him how 

 the building would look? Sounds absurd? Yet that is just what 

 the florist is doing today. That is why the two- and three-dollar 

 orders come rolling in to the small town dealer, but the wedding 

 and funeral pieces go to the big city man with a reputation. 



Your interests and our interests are identical — when you pros- 

 per, we prosper — when you are busy, we are busy — we are both 

 afi^ected during the dull season. Because our welfare is interlocked 

 we have obtained the selling rights of "Art in Floral Arrange- 

 ments," to help you. It is to the florist what the sample trunk is 

 to the salesman — and plans to the architect. It will increase the 

 florist's business. 



"Art in Floral Arrangements" contains practical floral designs 

 prepared by Max Schling — the famous New York floral artist. It 

 has been compiled with but one thought in mind — to make as at- 

 tractive a book as could be made. No skimping in expense — no 

 shaving on costs — and the book shows it. It contains actual photo- 

 graphs of the handsomest floral pieces, as well as many illustra- 

 tions in a multitude of colors. This book should be on your table — 

 it is the best possible way to secure large orders — it is your open 

 doojT to increased profits. 



Big florists have found it practically indispensable in thetr 

 business — it means even more to the smaller florist. We are push- 

 ing it to increase the flower sales and profits throughout the coun- 

 try — ^you should have it, too. The first two or three orders you 

 receive will pay for the book, the rest will be velvet. 'This is your 

 opportunity to put the brains of Max Schhng to work for you at 

 a practically insignificant cost. 



But get it now and be in time for the big Christmas rush 

 season. It should double your profits before December 25th. 



Price, each, $25.00 



A. L. RANDALL COMPANY 



1 80 N. Wabash Avenue 



CHICAGO, ILL. 



A 



