12 



The Florists^ Review 



Septbmbeb 25, 1919. 



usual strips are placed across the stems 

 to hold them in position. 



In 'Wholesale House. 



We next find them in the wholesale 

 house, most likely during the rush hour, 

 when everythinjif is bustle and confu- 

 sion. The box is opened, and a cua- 



Twenty-fivc Ophelia Ready for Box. 



tomer wants, say, twenty-five extra 

 Radiance. Instead of the salesman's 

 having to go over a mass of loose roses, 

 he picks up a bunch of twenty-five, or 

 as many as are wanted, and the rest 

 of the stock is not bruised by the opera- 

 tion. This is where the value of proper 

 grading comes in, for the retailers will 

 soon learn whose cut is graded as 

 marked. 



But again, the morning rush is over 

 and the stock is being put away. The 

 clerk has simply to gather up enough 

 bundles to fill a jar. In the illustration 

 showing this container, which is the 

 regular 10-inch one, you see that it 

 holds 300 roses. These were placed 

 there in just twelve movements, saving 

 much handling in the original opera- 

 tion, to say nothing of the subsequent 

 rehandliug. The box shown is 6x14x36 

 inches and was photographed after an 

 express trip of thirty miles, with truck 

 deliveries at each cnd> Such boxes will 

 come into the wholesale houses in per- 

 fect condition, with not a rose broken 

 from its stem and all the stock as per- 

 fect as when cut. This, of course, all 

 takes work and care, but everyone tells 

 me that they would not think of going 

 back to old, slipshod methods, because 

 it pays to live up to the system, and 

 the closer the system is adhered to the 

 better it pays. 



Pleasure for Retailer. 



We will now go into the retail store 

 and sec in what condition the roses 

 reach this destination. It is a pleasure 

 to see the clerks cut the strings on a 

 good bunch of special Radiance roses 

 and loosen them in a vase, much finer 

 roses than when they were first cut from 

 the plant. Let any grower think for 

 a minute of the work and care he has 

 in producing a good rose. Doesn't he 

 owe it to himself to get all out 

 of it that is possible? Put yourself in 



the retailer's place. Would you, no 

 matter how well a rose had been grown, 

 want to pay the top price for it unless 

 it was perfect? Since I have gone into 

 this question I find that it is possible 

 for the grower of roses to place them 

 in the hands of the retailer in perfect 

 condition. It is done by some — those 

 who do it say it pays — why not by all? 

 In the next article I will deal with 

 carnations, chrysanthemums and dah- 

 lias. Tate, 



well stocked and everyone is ready for 

 his share. ''Say It with Flowers" will 

 mean more than ever this year. 



W. T, U. 



CABDS FOB CHARGE ACCOUNTS. 



At the approach of autumn Samuel 

 Murray is sending out to flower buyers 

 in Kansas City, Mo,, a letter with which 

 is enclosed a card to be filled out by 

 persons applying for a charge account. 

 After calling attention to the high 

 standard of service maintained by the 

 store and to the facilities for the tele- 

 graph delivery of flowers, the letter 

 says: 



Enclosed find blank card, which -we would ap- 

 preciate your filling out and returning to us for 

 our files, when you would have the advantage of 

 a charge account. 



Conditions under which we open charge ac- 

 counts for the convenience of our patrons are 

 printed on the back of card enclosed. 



The face of the card is ruled to pro- 

 vide for the name in full, residence and 

 business addresses and telephones, place 

 to which bills are to be mailed and ref- 

 erences. The back of the card reads: 



In extending credit to our patrons it Is done 

 for their convenience. 



All purchases made during the month are 

 due the first of the month following, and settle- 

 ment is requested not later than the 10th of the 

 month. 



With this understanding we welcome you as a 

 patron and offer you all the facilities of a flrst- 

 (inss flower shop. Samuel Murray. 



USDTGBR'S UTTERANCES, 



The florists' business in Akron, O., 

 is experiencing somewhat of a boom, 

 .lulius Lesnyansky has opened a store 

 on South Main street and there are 

 rumors of a new firm opening a store 

 in the downtown section. The Ward 

 Florists are doubling their store space 

 this season. Thig firm has been in busi- 

 ness less than a year. The Imperial 

 Greenhouses, on Bowery avenue, are be 

 ing rebuilt and enlarged, and a new 

 Store is in the course of constrtiction. 

 D. L. Hollinger, on South avenue, is 

 planning a salesroom facing the street 

 and doubling his working space. And 

 so it seems that the people of Akron 

 will have plenty of opportunities to 

 "Say It with Flowers." 



McFarlands have produced some su 

 perior specimen cyclamens, the admira- 

 tion of all visiting florists. Louis Mc- 

 Farland is quite proud of this house 

 of plants and he has a right to be, 

 for never were there more perfect 

 plants. 



The Heepe Co., as usual, has a beau- 

 tiful window. For a few days this 

 week large baskets and bowls filled 

 with gladioli were displayed. The in- 

 terior of the store, in display and deco- 

 ration, is a veritable garden of flowers, 

 the furnishings suggesting a place where 

 art dominates. 



The North Hill Greenhouses are plan 

 ning a "better than ever" year. The 

 greenhouses are stocked to capacity and 

 everything ip ready for a banner year. 



The city of Akron is experiencing a 

 commercial boom this year never be- 

 fore enjoyed, and I am glad to say the 

 florists in general are prepared to en- 

 joy this success. Business never has 

 been better, greenhouses and stores are 



ALBANY HAS HONOR DAY. 



Saturday, September 13, Albany, 

 N. Y., celebrated Honor day, in which 

 the Albany florists played a large part 

 and played it well, as can be seen by 

 the accompanying illustration. The Al- 

 bany Florists ' Club was among the first 

 to place a wreath at the memorial in 

 front of the Capitol, on State street, 

 and for three days there were constant 

 ly being brought to the memorial 

 wreaths and flowers as a tribute to those 

 who made the supreme sacrifice. 



Among the larger pieces were two 

 magnolia wreaths with handsome clus- 

 ters of Gladiolus America. One of these 

 wreaths was the work of ]^rth & 

 Burke, the Broadway Florists; %e other 

 wreath was made by Mrs. M. Pfordt, of 

 897 Broadway. These two wreaths were 

 sent by the people from the north end 

 and were much admired. 



The city of Albany, through Mayor 

 James R, Watt and the Honor day com- 

 mittee, placed at the memorial a hand- 

 some wreath of magnolia leaves ar- 

 ranged with a large bow of purple rib- 

 bon. 



Among the large number of orders 

 the Rosery Flower Shop had for the 

 occasion was an American flag made 

 of immortelles, which showed up to 

 good advantage, 



F. A. Danker had several orders from 

 the city for wreaths to be placed on 

 columns along State street, which was 

 decorated for several blocks, 



W. C, Gloeckner had the order for 

 the wreath placed at the memorial by 

 till' city. 



In the parade which took place Sat- 



Container Holding 300 Roses. 



urday afternoon was a handsome float 

 arranged with evergreens and flowers 

 donated by the florists and growers of 

 Albany. This float certainly was a big 

 card for the trade, as everyone who saw 

 it expressed praise of it. This float was 



