The Florists^ Review 



BUFTDMBEB 25, 1919. 



_Th» florist* whose eards appMur on tho paces oanryins this hoad, are preparea to On ord« 

 '— — from other florists for local deliverr on the usual basis. 



Send your^orders for 



WASHINGTON, D. C. 



and the surrounding country 

 to us. 



WE have the best stock, 

 quickest and most satis- 

 factory service; prices right. 

 We carry the largest stock 

 by far of any retail flower 

 stores in the east. 



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EEMEMBER, every customer must be satis- 

 fled. If not. either the order will be 

 duplicated or no pay accepted. 



GUDE BROTHERS CO., Washington, D. C. 



1214 F. St., N. W. 

 Main 4277-8-9 . Franklin 6554 



Members of the Florists* Telegraph Delivery Association 



We own and operate 400,000 feet of glass for the cultivation of high class cut flowers and decorative plants 



for use in our retail stores. 



WASHINGTON, D. C. 



Louise Flower Shop 



ConnecHcut Ave. »t N. St., N. W. 



Mlas Louise W. Daufcherty, • • Proprietress. 



Phonee— Franklin S679, 3«41. 3142. 



Member Florlcts' Telegraph Delivery. 



Stroudsburg, Pa. Boonton, N. J. 

 Dover, N. J. Hackettstown, N. J. 



store in each town. Flowers fresh from our 

 own creenhouses. Immediate delivery all 

 Eaatem Penoa. and Nwlhern New Jersey. 



UrDDirV d,n,.^'<,l- Member Florist*' 

 tlLKlXlLN, rlOnSt Telegraph Delivery 



HOBOKEN, N. J. 



J. GRULICH & SONS 

 Members F. T. D. 616 Washington Street 



FOREIGN SECTION 



Send Orders for 



WASHINGTON, 

 D.C. 



and yicinity to 



EVERYTHING 

 FIRST-CLASS 



Member F. T. D. 



14th and H. Streets 



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SECY YOUNG'S CORNER 



OFFICE: U70 BROADWAY. NEW YORK 



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NATIONAL PUBLICITY CAMPAIGN. 



Liverpool, England 



DINGLEYS, Ltd., Florists 

 SHEFFIELD, ENGLAND 



WM. ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



Manchester, England 



DINGLEYS, Ltd., Florists 



Orders for Billboards. 



A few inquiries are coining in regard 

 to the billboard which our committees 

 hope to supply shortly, but there should 

 be many more. Anyone, of his own 

 recollection, can point to a score or more 

 sites owned by florists which would fur- 

 nish grand opportunities for the display 

 of billboard signs, and surely there are 

 many owners of such sites who would 

 not for a moment hesitate to pay the 

 $50 asked for a sign, especially as such 

 a sign ordered alone would cost about 

 twice as much. The question has been 

 asked whether anything besides the 

 slogan may be painted on the sign. Yes. 

 If a purchaser insists upon it, his name 

 and address m%y appear on the sign as 

 long as the slogan is left intact and en- 



tirely separate. A proper ruling as to 

 this will be made at the meeting of our 

 committees next month. Philip Breit- 

 meyer, at the Detroit convention, said, 

 "Billboards furnish the least expensive 

 way of getting publicity that I know of, 

 and I have worked at the problem for 

 five years or more." On the same occa- 

 sion Chairman George Asmus said, 

 "Imagine 5,000 of these billboards on 

 the principal roads and highways, on 

 the railroads and in other places, and 

 what it will mean for our slogan and for 

 our business! An expert on this line 

 told me that we were the most fortu- 

 nate people in the world, that we had 

 an asset in these sites that would cost 

 outsiders hundreds of thousands of dol- 

 lars to get, as we already had the sites. 

 I want to say that I have 200 orders 

 for these signs right now from the men 

 I have talked to about them." The 



