72 



The Florists^ Review 



Sbftsmbbb 29, 1918. 



Th» fl ortf wlios* oanls avp««r on th* pac** camrlnB this head* mrm pr«p«r«d to nn ordom 

 ■" — — — from otber llortots for local doUvenr on tlio uaual baats* — — 



BUFFALO 



Colonial Flower Shop 



219 Delaware Ave. 



Member of the F. T. D. 



H. F. A. LANGE 



Worcester, Mass. 



Delivers to All Points in New England 



126,000 Square Feet of Glass 

 Member Florists' Telegraph Delivery Ass'n. 



Worcester, Mass. 



RandalFs Flower Shop 



Member Florists' Telegraph Delivery 



New Bedford, Mass. 



and all parts of CAPE COD. MASS. 



MURRAY, Florist 



232 Union Street 



GREENHOUSES: FAIRHAVEN, MASS. 



National FlorUt. Member F.T. D. 



Orders for Vermont and Northern N. T. filled to 

 your entire satisfaction at right prices. 



RTTRLTNOTON VT. 



Providence, Rhode Island 



Johnston Brothers 



LEADING FLORISTS 



88 DORRANCB STREET 



Members Florists' Telegraph Delivery Ass'n. 



PR0VIDENCE,1^. I. 



AND ALL NEW FNOLAND HOINTS 



107 Washington St^ 

 PROVIDENCE 



T. J. Johnston & Co., 



Vermont's "^^Tp"^"^'"" 



171r»T»lof WSChurchSt. Burlington.Vt 



r lOribl .... Member F T D. 



NEWPORT, R. L 



fk^ ^ r T m T ▼ i-i-.. - 1864 GreenbooMB 



SMITH JAMESTOWN, R. L 



For Berkshire County 



'l^g'^g^v^'"^ Pittsfield, Mai=»8. 

 WATERBURYand Western Connecticui 



WBSTOVER, ST. MARGARET'S tnd TAFT SCHOOLS 

 Your orden will be given cT oest attention 



RYAN & POWERS, ^"^SZ^ ^F^^ti 



Morse & Beals, LOWELL, MASS. 



Nearest Shippiog Point to 

 NEW HAMPSHIRE and VERMONT 



Members Florists' Telegraph Delivery Association 



PORTLAND, ME, 



THE FLOWER SHOP 

 M. E. McGunltfle 47 Oak Street 



his promise that within ^two months he 

 would swell the Canadian subscription 

 to the fund with $1,000 additional, 

 "Just think, the man who subscribes 

 $10 a year is only giving 20 cents a 

 week. What does that amount to week- 

 ly? We throw more than that away 

 in cigars every day — most of us at least. 

 Therefore, you who have not already 

 subscribed, just consider that if you 

 give $50 a year it only amounts to $1 

 weekly." 



Why not get in line at once and con- 

 tribute whatever you think you can 

 afford? Make one, two or three pay- 

 ments in a year if it suits you better. 

 John Young, Sec'y. 



HINTS AND SUGGESTIONS. 



How are present conditions being met 

 by the florists generally? Are you tak- 

 ing into consideration the existing con- 

 ditions relative to salaries, shorter 

 hours, higher prices, increased over- 

 head and the many other matters con- 

 stantly arising from developments in 

 other lines of industry which have been 

 and still are undergoing reforms which 

 we are bound to have? 



Of course there are times when we 

 feel that merchandise we buy is not 

 low enough; may that not be the cause 

 of what We sell being too high? Then 

 again, conditions vary according to cir- 

 cumstances which enable one section of 

 our country to produce and market at 

 a lower or higher cost than another 

 section. 



Have you considered the need ol 

 something to help boost your sales and 

 increase their volume so as to solve 

 some of these perplexities? Why not 

 try the publicity campaign idea so much 

 discussed by the florists during the last 

 year or two? Do you not believe that 

 the publicity campaign now going on 

 in connection with your own local ad- 

 vertising would give you results, pro- 

 vided you spend sufficient and use it 

 often enough to prove that results will 

 be helpful? 



The Chinese have an old proverb, 

 that a man without a smiling face must 



Sot open a shop. It sounds good. 

 Touches never held customers long. 



Member 

 F. T. D. 



FALL RIVER. 



MASS. 



33 N. Main Street 



Orders Bxecated for 



Soatheastem Maas., Newport 



and Rhode Island Point*. 



Hartford, Conn. 



J. Albert Brodrib, ^'w'Maia street 



OeBverlesto... 



New BritaJn, Meriden, MfddtetowB, MinfhwtflT. 

 Sockville, Farmington, Willimantie 

 Member Florists' Telegraph Delivery AModation 



Orders 

 ■oUcited tor 

 all parts of 

 ConnecUcnt. 



stores: • 

 741 Main St. 

 S64 Asylum St 



Oreenhonses : 

 Benton St. 

 MemberFlorlsts'TelefrTaph Hartford* 

 Delivery Association. Conn. 



HARTFORD, CONN. 



WELCH THE FLORIST 

 180 Asylum Street 



MEMBER F.T.D. 



WELLESLEY COLLEGE 



Dana Hall. Walnut Hill. Rockbridge Hall Schools 

 TAII.BY, Wellesley, Mass. 



iMng Distance Tel., Wellesley 44-1. 44-2. 44^ 



MALDEN, MASS. 



J. WALSH A SON 

 Members Florists' Telegraph Delivery Aas'n. 



Lynn, Mass. . ?.T'^ 



GIBBS BROS., 231-233 Union St. 



BROCKTON, MASS. 



Belmont Flower Shop. ^i%^E^ 



MANCHESTER, N. H. 



H. C. STACHE. 



L. D. PHONB 



1261 -R. 



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