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January 1, 1920. 



The Florists^ Review 



87 



Let's all get behind St. Valentine's Day 

 this year and make it the biggest 

 Day in the history of our business 



EXTENSIVE advertising will 

 be run in the leading mag- 

 azines exploiting Flowers for 

 Valentine's Day. This is going 

 to create an interest in Flowers 

 and a demand for Flower s— 

 BUT in order to secure the max- 

 imum benefit from all this 

 publicity, every Florist in the 

 country should hook up with it 

 by advertising locally to his 

 own trade. 



The S. A. F. & 0. H. has taken 

 steps to aid the Florist locally 

 by supplying Stickers and Posters, These 

 are inexpensive and something everybody 

 can afford. It is urged that every Florist 

 in the country get behind this movement. 

 The effort and cost per individual requires 

 so little. We can- double the business for 

 Valentine's Day if we make this ONE BIG 

 UNITED MOVEMENT. 



Stamp i( Printed in Beantihil Colon 



THINK' T""^^^ tP'^'^f ■■ 



J- AXJ-LiXY. for publicity 

 these two little mediums can be 

 made if every Florist in the 

 country would use stickers on 

 all his mail and packages 

 sent out in January and Feb- 

 ruary, and if the Posters were 

 displayed in every Florist win- 

 dow, in the store and on every 

 Florist auto. Millions of stick- 

 ers would be circulated and 

 thousands of posters displayed. 

 Now all that is required to ac- 

 complish this is that every Florist do his 

 part — the effort per individual is hardly 

 noticeable. Buy these Stamps and Posters 

 at once. Combine your order with your 



neighbor Florists' and obtain the quantity rate and secure 

 a more intensified campaign. 



Nl"^ The profit made in sales of this material, 

 p> above expense of handling, will revert to the 

 • -■-'• National Publicity Fund. 



PUT STICKERS 



On EVERY Utter 



you send out in January and Februiry. Stop 

 and think for one moment what au enormous 

 circulation can be secured from the use of the 

 stickers on letters — 3000 Florists each 

 sending out 500 in one month would make 

 1,600,000 letters. 



PUT STICKERS 



On EVERY Package 



you send out in January and February. How 

 many packages do you send out on an aver- 

 age each day? Now total the number for 

 one month. 



And Remember, each package goes to a 

 Flower buyer or user. 



So your circulation would be 100 per cent 

 eflBcient. 



STAMPS 



800. $2.00 10.000 $2.50 per M 



1.000 3.00 25.000 2.40 per M 



2.000 2.76 per M 50.000 2.30 per M 



5,000 2.60perM 100.000.... ..2.25perM 



On all orders up to 5000. parcel post charges will be 

 prepaid. Over 5000 shipped by express collect. 



REGARDING 

 the POSTER 



'I HE Poster carries out 

 same drsign as in 

 stamp. It is beautifully 

 lithographed in four col- 

 ors—size 14x21 inches, 

 printed in »heet style 

 iustead of on card board 

 —very similar to Liberty 

 L'jan Posters. 



By all means use these 

 posters ill your store and 

 on your auto. 



PRICES 



SEND CHECK OR 



MONEY ORDER 



WITH yOUR ORDER 



Mad* Payable to 



DISPLAY POSTERS 



in your windows and store 



Hundreds, even thousands of people, go by 

 the average Florist Shop every day— imagine 

 the striking effect on the public if every 

 Florist Shop displayed the same poster! 



DISPLAY POSTERS 



on your delivery auto — 



How many delivery autos have you? Now 

 total all the Florist autos in your city. Put 

 one Poster on each side of every Florist auto 

 in town and every single person in your city, 

 able to be about, will receive the suggestion, 

 "Say it with Flowers— Valentine's Day." 



POSTERS 



25c each any quantity 



Includes mailmg charges on quantities up to 10 



posters— over 10 posters will be shipped 



escpress collect. 



Cash with order is requested 

 because plan is self-supportiiut. 

 Details in handling have been 

 reduced to a minimum in order 

 to show greatest possible profit 



JOHN YOUNG, Sec'y S. A. F. & O. H., 1 170 Broadway, N. Y. 



Florists' Publicity Drive for St. Valentine's Day 



In Conjunction with S. A. F. Publicity Campaign for Flowers. 



