■l*UyiJJI!l,JIK»«»Wpwwp'V^IW^!WW^?'T»5»^W'WJ|»i* m' m •pi.pji.m,F»,P„»,i.ii^»^ip.wv""Ji"'. 



jANtJABT 1, 1920. 



The Florists^ Review 



47 



CATTLEYAS 



Our growers are cutting steadily and 

 in quantity on Cattleyas of a very 

 choice quality. Write us for special 

 prices. 



Lilac, Sweet Peas, Valley, Roses, 



and all other seasonable flowers are also in good 



supply with us. 



Everything in Cat| Flowers, Plants, Greens, Ribbons and Supplies 



Bualneaa Konrat 7 A. M. to 5 P. M. 



S. S. PENNOCK COMPANY 



Tk« WIioUmU Florists of PkiUdoIpkia 



1608-90 Lndlow Street, PHIL.ADEI.PHIA, PA. 

 New York Baltimore Wathtncton 



17 WMt S8th StrMt Franklin and St. Panl 8ta. ItU H Streat. N. W 



All Seasonable 

 Cut Flowers 



WM. J. BAKER 



Wlioloutlo VlorUt 

 12 Sottth MoU Str— t, PhilaJelphia, Pa. 



THE HOUSE OF MERIT 

 FLORISTS' SUPPLIES 



JOS. a. REIDIN8ER CO. 



1300-11 N. Second Street 

 PHILADELPHIA, PA. 



smmammma 



Offers for 

 New Year's 



PUSSYWILLOW 



From now till Decoration Day 



Entire cut from 30.000 cultivated plants 



50c per bunch, mixed lengths 

 In separate lengtha from $2.00 to $10.00 per 100. 



Sa*"* E. KENDIG, Oswego, N. Y. 



GRAVE MARKERS 



Steii's Fltral Sipply Nfrs. 



2223 N. FrMi St. 

 Philadelphia 



EDWARD REID 



Carnations, Roses, Violets 



Select Stock. Well packed. Reid Brand. 



« 



Remember, When They're Reid's, They're Right 



1619-21 Ranstead St., PHILADELPHIA, PA. 



Mention The Kerlew when you writ.. 



want of knowledge of the maiket and 

 of the way sales are made. Possibly 

 a few words of general explanation may 

 interest those who are not familiar with 

 the methods of trading current in our 

 wholesale cut flower houses. 



A good salesman's aim is to get value 

 for the flowers that are entrusted to 

 him, to sell and to fill his customers' 

 orders. He begins by getting the price 

 obtainable for the pick of his stock. 

 When he has something choice that 

 brings a little more than the market 

 price he glories in it. When he receives 

 an offer of so much for the lot he is 

 apt to take it, provided he thinks that 

 he cannot get more by parceling out 

 the stock. To clean out has special sig- 

 nificance in his eyes, as it helps the re- 

 turns and marks the finish of a job. 

 He will take no end of trouble to ac- 

 complish this. 



The thing that counts most in the 

 returns, after the quality of the flow- 



Ophelia Ward Sunburst 



Brilliant 



Violets Carnations All Novelties 



THE rHILADELPHIA WHOLESALE FLORISTS* EXCHANGE 



161S Ranstead Street, PHILADELPHIA 



We wait a giod Carnatiin Grtwer wki will skip ti ns TlmndaTS, Satardays and Nondars 



ers, is the condition in which they are 

 received. In this there has been a 

 marked improvement in the last few 

 years. There is still room for improve- 

 ment. Such improvement would mean 

 much better returns. To test your pack- 

 ing, see your boxes unpacked with 

 others; it will be well worth while. 



Introducing Mr. Scott. 



Not Aleck nor of the family of the 

 illustrious William, but James G. Scott. 



James G. Scott is the son of an old- 

 time gardener who once flourished in 

 this city and on one of his rambles by 

 the Wissahicken discovered a new fern. 

 It is sad to relate that Mr. Scott has 

 not followed in the footsteps of his 

 parent, earning his livelihood in other 

 fields, in proof whereof those favored 



with his personal missives find a dear 

 little fern as a crest on his letter paper, 

 enlightened to the uninitiated by the 

 words, "Asplenium ebenoides R. R. 

 Scott." Mr. Scott is best known horti- 

 culturally as chairman of the committee 

 on awards of the Germantown Horticul- 

 tural Society. In this capacity his hap- 

 py disposition does much to soothe the 

 ruffled feelings of the unsuccessful ex- 

 hibitor. Mr. Scott is a humorist. His de- 

 scription of an incident that occurred 

 at the December meeting of the German- 

 town Horticultural Society is delight- 

 ful. "Secretary Redles exhibited a 

 chrysanthemum plant of the variety 

 Mrs. H. S. Prentiss Nichols. It was sur- 

 mounted by three miserable blooms 

 that showed no evidence of culture 

 whatsoever. In his remarks Secretary 



