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January 1, 1920. 



The Florists^ Review 



53 



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To You, I 



whose business | 



helps to make | 



ours successful, | 



we send Cordial | 



New Year's | 



Greetings. I 



I May Happiness and Prosperity be | 



I your portion through the coming year. I 



I DR. H. DUX CO., Inc., Jacksonville, Florida | 



I Manufacturers of the famous Superiora Magnolia Leaves i 



5 Honored with 58 endorsements by leading jobbers S 



= , 'S 



= Ask your wholesaler for prices on our 50-lb. and, lOO-lb. cases of Magnolia Leaves S 



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GALAX FERNS LEUCOTHOE 



Direct from the woods to the dealer— wholesale and retail 



I 



NEW CHOP BEADY EPR IMMEDIATE SHIPMENT. 



Green or Bronze Galax, 3 to 3^-inch $1.25 per 1000; $7.50 per case of 10,000 



Green or Bronze Galax, 3H to 5-inch 1.50 per 1000; 8.50 per case of 10,000 



Fancy or Dagger Ferns, 12-inch and up 2.00 per 1000; 7.50 per case of 5,000 



Leucothoe, Green or Bronze, long, medium and short $4.00, $15.00 and $1.50 per 1000 



Above prices on Galax apply to lots of 10 cases and up. 



Let us insist that the trade place their orders early, so there will be no one disappointed and all "^^ I 

 will have their goods in plenty of time. Don't wait. Order today. 



ELK GALAX & FERN CO., T.-^-.rsL^'wri;^..'^;'' Banners Elk, N.C, 



Member of the BLUE RIDGE DECORATIVE EVERGREEN ASSOCIATION 



the sup{>ly was exhausted. The Pine- 

 hurst had some American Beauties, 

 whieli were eagerly seized by the trade. 

 They cleaned up on plants as well as 

 on cut flowers, although they had large 

 quantities of cyclamens and begonias 

 as well as poinsettias. 



Tucker Smith, president of the Pine- 

 hurst Floral Co., vras in the city Mon- 

 day and Tuesday, December 22 and 2.'}. 

 P. A. Manson, manager of the green- 

 houses, was in the city Wednesday. 



W. L. Rock discourages the sale of 

 high-priced cut flowers for holidays and 

 does not believe that it is good policy for 

 florists to handle such stock. Mr. Rock 

 says he did not show the highest-priced 

 goods until customers insisted upon hav- 

 ing them. He sold a large number of 

 fancy baskets at $2.5 to $75. This is 

 the first year that there has been any 



great demand for such orders. Christmas 

 morning found only four poinsettia bas- 

 kets in the store, aside from the window 

 display. Formerly a basket at $35 was 

 considered a big sale, but this class of 

 business is increasing and Mr. Rock 

 favors this instead of costly cut flowers. 



J. E. K. 



LOWELL, MASS. 



The Market. 



The weather for the few days just be- 

 fore Christmas was much milder than it 

 had been for a while previous, so that 

 the deliveries were less endangered by 

 frost. Choice stock in potted plants 

 sold remarkably well at fancy prices. 

 Cyclamens continued to be the favorite; 

 good plants in 6-inch and 7-inch pots 



brought $5 and $6 each. There was 

 little demand for the cheaper grade of 

 goods. The demand for carnations was 

 good; pink and white sold for $3 per 

 dozen and red varieties brought $4 and 

 up. Paper Whites retailed for $1.50 per 

 dozen. Money was plentiful and the de- 

 mand was for the best in all flowers. 



Various Notes. 



A recent visitor to this city was Mr. 

 Swan, of Swan & Berndtson, 348 Jack- 

 son street, Lawrence, to buy cyclamens 

 and carnations. This firm has been in 

 business for twenty years and operates 

 8,000 feet of glass in five small houses, 

 growing a general line of potted stock 

 and cut flowers. They have a large re- 

 tail connection and consequently have 

 to buy considerable stock in order to 

 meet the demand. E. E. R. 



.1 



