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56 



The Florists^ Review 



January 1, 1920. 



i 

 i 



Pacific Coast Department 



Anaheim, Oal — In the Anaheim Daily 

 Herald December 2, Harold E. Gates 

 devotes the column of the department, 

 "In the Garden," which he conducts, 

 to a description of the S. A. F. national 

 publicity campaign. 



LOS ANGELES, CAL. 



The Market. 



The Christmas business was far be- 

 yond all expectations and the retailers 

 all said that they were surprised at the 

 amount of money spent. Eoses were un- 

 usually fine and plentiful. There was 

 a good supply of carnations. Poinsettias 

 and other Christmas flowers were well 

 above the average. Azaleas and cycla- 

 mens, as well as poinsettias, were shown. 

 Violets, sweet peas and Cecile Brunner 

 roses were scarce and high-priced. 

 Holly and other Christmas greens moved 

 in large quantities and at good prices. 



Christmas Notes. 



Wright's Flower Shop had its large 

 basement full of fine pot plants and 

 baskets. Tom Wriglit says that he never 

 did such a business before. 



Oscar Schneider, of Purdie & Co., 

 said that he had never expected To see 

 such business. 



O. C. Saake said that he had had a 

 large stock and had cleared everything; 

 no complaints to make. 



The Broadway Florist said tliat lie 

 sold over 4,000 pot plants and had three 

 delivery cars going almost night and 

 day. 



Reeve Darling, of Darling's Shop, 

 and John Gordon, the manager of the 

 store, agreed that business had been 

 excellent; they had no complaints to 

 make. 



Frank Lichtenbcrg said that it had 

 been an extraordinarily good Christmas, 

 especially in liigh-])rieod roses. 



J. W. Wolters reported an unusually 

 good clean-up on everything. 



The Athletic Club 'Florist said that 

 he had not been able to get enough high- 

 priced plants. 



Albert Goldman reported a gre;it 

 business in credit sales, while the cash 

 sales were beyond anything that he had 

 ever known. 



Albert Kno}>f, of the Eedondo Floral 

 Co., said that their store was conij)let('ly 

 cleaned out and that none of the cus- 

 tomers had kicked on ])rices. 



Arthur Gleave, of Santa Barbara, 

 said over the long distance ])hone that 

 he was tired of taking in money and 

 that it was the most remarkable busi- 

 ness that he had ever experienced. 



The Orchid, at Pasadena, reported 

 that people wanted the best and did 

 not care what they paid for it. This 

 Christmas business was the best that 

 it had ever done. 



The wholesalers had a similar story 

 to tell. W. Armacost & Co. were entirely 

 sold out on their big cut of roses, which 

 was the largest ever sent to Los 

 Angeles. 



The L. A. Floral Co. cleaned up en- 

 tirely on its stock. Its leaders were 

 poinsettias, of which many thousands 

 were sent out, violets and carnations. 



Murata & Co. report business for this 

 Christmas just about double that for 

 last Christmas. 



George I. Hall & Co., being a new 

 firm, had no basis of comparison, but 

 Mr. Hall was well satisfied with his 

 first Christmas business. He said that 

 their largest demand was for first-class 

 carnations. 



The P. C. Miller Co. was also both 

 new and well satisfied; Mr^ Miller said 

 that with his firm poinsettias were in 

 largest demand. 



Various Notes. 



P. J. Hendershot, of Hendershot & 

 Son, Ogden, Utah, is visiting his two 

 sons in Los Angeles. 



Fred Burki, president of the Pitts- 

 burgh Cut Flower Co., Pittsburgh, Pa., 

 has returned from the east, where he 

 and Mrs. Burki went to arrange for the 

 shipment of their household goods. Mr. 

 Burki has bought a residence in this 

 city on the west side. 



The Germain Improvement Associa- 



tion held its annual jinks and banquet 

 at the Johnston Club December 20; all 

 who attended enjoyed it greatly. 

 Events like this go a long way toward 

 establishing good feeling between em- 

 ployer and employee and doubtless con- 

 tribute much to the progress made by 

 the Germain interests. 



Charles Gutting, of the Superior 

 Nursery Co., had the sold-out sign on 

 his plants several days before Christ- 

 mas. It was the largest business that 

 he has ever done. H. R. Richards. 



SAN FRANCISCO. 



The Market. 



From retail stores in San Francisco 

 comes the report of a general volume 

 of Christmas business never before 

 equaled. Purchasing of cut flowers, 

 potted plants, etc., began a day earlier 

 than usual. Prices were away up in 

 comparison with other seasons, but the 



Desert Holly, 30c lb. 



In case lots of 35 to 100 lbs. 



Violets, Poinsettias 



And All Other Flowers in Season 



WRITE FOR PRICES ON RAFFIA, ALSO CARLOAD 

 PRICES ON HUMUS, THE WONDERFUL SOIL BUILDER 



L. A. FLORAL COMPANY 



The House of Quality and Service 



236 E. Fourth St., LOS ANGELES, CAL. 



i!llllllillllllllllllillllllllllllllllllllllllillllllllllllllllllllllllllllllllllllllllllllllllllllllllllll2 



Announcement | 



i To our many customers to whom we telegraphed s 

 = regrets at having to cancel their orders: 1 



I We did our best to fill all the orders possible | 

 I with the amount of stock available. 



= We hope that you will give us another trial. 



I GEORGE J. HALL & Ca | 



I 423 East 5th St. Los Angeles, Cal. | 



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