56 



The Florists^ Review 



January 8, 1920. 



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Pacific Coast Department 



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POINSETTIAS ON THE COAST. 



In the vicinity of Los Angoles the 

 poinsettia is an outdoor croj), but in the 

 San Francisco district cultural methods 

 much like those in vogue in the east 

 are employed. This year the poin- 

 settias were of excellent quality and 

 sold unusually well. The accompanying 

 illustration shows one of two houses, 



be started immediately and pushed just 

 as fast as the requisite material and 

 labor can be obtained. Needless to say, 

 the trade here is groatly interested in 

 this development, for Mr. Amling's 

 business methods are well known, even 

 out here, and he is assured of a hearty 

 welcome from all. It may be noted that 

 Mr. Amling has long had this in mind, 



Poinsettias at the EstabHshment of H. Haya*<bi & Co , Oaklard, Cat. 



each containing 2,000 pots, of poin- 

 settias grown by H. Hayaslii & Co., at 

 Oakland. 



LOS ANGELES, CAL. 



The Market. 



As usual after the holiday season, the 

 retailers have been quiet, but there has 

 been a big shipping business and the 

 wholesalers all report their hands full. 

 Flowers are more plentiful than usual 

 for the Pasadena rose tournajnent and 

 this has led to a big demand for the 

 cheaper grades of stock. Roses, carna- 

 tions and violets are all plentiful and 

 of good quality. In fact, there is a much 

 better supply of everything than is 

 usual at this time of the year. 



The Amling Enterprise. 



As foreshadowed in these notes some 

 time ago, E. C. Amling, the well known 

 wholesaler of Cliicago, is establishing 

 a large range near this city. Mr. Am- 

 ling has bought thirty-three acres of 

 choice land on the Santa Monica boule- 

 vard in the western part of Sawtelle, 

 not far from the range of W. Armacost 

 & Co. His j)rcsont plans are to land- 

 scajie the front for 200 feet and plant 

 a hedge and windbreak to hide the range 

 from tho residences which will be built 

 for members of the firm. A range of 

 rose houses covering a little over -five 

 acres of land and ten acres of lath for 

 growing greens are planned. Work will 



but he is not in the habit of starting 

 before he is ready. The land that he 

 has acquired is a magnificent property 

 that is bound to incr?ase rapidly in 

 value. 



Mr. Amling has also incorporated the 

 E. C. Amling Co. of Los Angeles with 

 a capital of $50,000, to buy, sell and 

 handle at wholesale or retail, as dealer in 

 cut flowers, plants, soeds, bulbs, greens, 

 supplies and all kinds of merchandise 



and articles in any manner collateral 

 or incidental to the florists' or nursery 

 busin,ess; to buy, sell or handle the same 

 on commission, royalty or other basis, 

 as the owner, agont, factor or carrying 

 agent. In other words, Mr. Amling is 

 laying the foundations of a big business 

 and everyone in the trade in this city 

 is proud and happy to welcome him and 

 wish him the best of success. 



Varicus Notes. 



Steve Vonic, manager at the store of 

 the Broadway Florist, had the misfor- 

 tune to cut offliis finger while finishing 

 a bouquet December 27. 



H. E. Richards. 



SAN FRANCISCO. 



The Market. 



In closing the year of 1919, the trade 

 of San Francisco, both wholesale and 

 retail, reports <)no of the biggest seasons 

 in the history of the business. With 

 few exceptions, prices kept well up to 

 the mark and flowers were just scarce 

 enough to keep the market cleared of 

 an overabundance of cut stock which 

 might have tended to lower prices. 



Shipping was particularly successful, 

 according to the statements of those 

 engaged in that line. The only really 

 unfortunate occurrence was the damage 

 done to the violet crop a few weeks be- 

 fore the holidays, resulting in a shortage 

 which handicapped the shippers con- 

 siderably. 



Last week the rose cut was of 

 splendid quality. A large crop cut 

 around the holidays brought the price 

 down a little and it is expected that for 

 the rest of the winter roses will be 

 abundant in San Francisco and of ex- 

 cellent quality for shipping. Carnations 

 were plentiful and a drop in price moved 

 them fast. A limited supply of chrysan- 

 themums was still obtainabl?, unusual 

 for this time of year, but still in brisk 

 demand locally. 



Spring flowers, freesias particularly, 

 improved in supply. Daffodils were 

 quite high, but sold readily whenever 



Carnations, Roses and Violets 



ARE ALL GETTING CHEAPER 



Since the holidays the weather has improved and prospects are for 

 lower prces. We ar« not prophets or sons of prophets, but we are in 

 'ouch with the market daily and can always g ve our customers Ihe bene- 

 fit of the best price on day of shipmenl. We invile your iuquirles and 

 fe-^l it is lip to us to turn them into business. We keep many of our custo- 

 mers informed i)y collect wiri when stock is cheap and pleuiiful and will 

 be glad to do the ^ame for you ou request. 



EVERYTHING IN THE TRADE 



L. A. FLORAL CO. 



THE HOUSE OF QUALITY AND SERVICE 

 236 E. Fourth St., LOS ANGELES, CAL. 



