January 8, 1920. 



The Florists^ Review 



PAGE 



of TELEGRAPH DELIVERY CARDS 



Don't you want to get a share of this rapidly increasing business, which is bigger this season than ever 



before? Then send in your order today to The Review. 

 Get a good start for Big Spring Business ! 



1 



! -. 



'r SMYTH ^^^:^'^:- 



a FOR CHICAGO 



The florists who have acquired this habit in send- 

 ing orders into this city get for their customers the 

 utmost the money will buy— in flowers and service. 



W. J. SMYTH 



3101 to 3109 Michigan Avenue, Chicago, 



"He Nu Wk* Kmwi" 



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Member F. T. D. 



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SECY YOUNG'S CORNER 



OFFICE: U70BR9ADWAT. NSW TORK 



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OMISSION IN S. A. F. BOSTEB. 



By oversight the name of William F. 

 Ekas, president of the Florists' Club 

 of Baltimore, was omitted from the list 

 of directors under affiliation published 

 in last week's issue of The Review. 

 John Young, Sec'y. 



SOCIETY OF AMBBIOAN FLORISTS. 



Meetings Called. 



By order of President A. L. Miller, a 

 meeting of the board of directors is 

 called for Friday, January 23, and Sat- 

 urday, January 24, at the Hollenden 

 .hotel, Cleveland. 



And by order of Henry Penn, chair- 

 man, a meeting of the national publicity 

 committee is called for Wednesday, 

 January 21, and Thursday, January 22, 

 at the Hotel La Salle, Chicago. 



Members of the board and of the pub- 

 licity committee should make their hotel 

 reservations at once. 



John Young, Sec'y. 



NATIONAI. PUBIJCIT7 CAMPAIGN. 



Auspicious Opening of 1920. 



The campaign for 1920 opens under 

 auspicious conditions. The florists' in- 

 dustry is in most satisfactory shape, and 

 complaints as to poor business are rare 

 indeed. The general demand for flow- 



ers is running a close race with supply. 

 Our wholesale markets are discharging 

 their heavy loads without signs of gluts 

 in any direction. The horizon of busi- 

 ness is clear, and prices were never so 

 remunerative. These conditions have, 

 in the main, prevailed since the opening 

 of the fall season. 



Can anyone question that our pub- 

 licity campaign has had a great deal to 

 do with this? The public thinks of flow- 

 ers now as it never did before. Senti- 

 ment, which should be a large factor in 

 creating a demand for our products, has 

 been aroused to a remarkable extent, 

 and gifts of flowers are becoming of 

 common occurrence, where not long ago 

 they were altogether too rare. 



The meaning of our slogan is well un- 

 derstood, and "Say It with Flowers" 

 comes readily to mind at the right time. 



Becord-Breaklng Christmas. 



The reports covering the Christmas 

 business throughout the country with- 

 out exception describe the volume as 

 [OontlDaed on page 76.] 



