7t 



The Florists^ Review 



Januaey 8, 1920. 



Th* florists whose cards tmemx on the paces oarrytnc CUs hmA» 

 ■^"''^ from other florists lor looal detlTery on the 



NEW YORK 



BOSTON 



A HOUSE WITH A REPUTATION 



FLOWERS OF MERIT 



SERVICE 



Established 18BII 



A. WIEaifB'S SONS CO. 



FLORISTS AND DECORATORS 

 t610 to 1620 N. Illinois St Indianipolis, Inl 



Indiana's oldest, largrest and most complete retail 



Atablishment. 



If ember Florists' Telegrrapb Dellrery Ass'd. 



Iidlaiapolls, lid. 



^ 241 Massachusetts Avenue 



Berter 



Br©s. Co. 



LEADINa FLORISTS 

 Hembers Florists* TeleRraph Dellrerr Aas*n. 



VAN AKEN BROS. 



LEADING FLORISTS 



COLDWATER, MICH. 



ELKHART. IND. 



OOYSR HIOHIGAN and INDIANA POINTS 

 Orders promptly and carefnlly taken care of 



RICHMOND, INDIANA 



FRED H. LEMON & CO. 

 fUirists and Decor»ton S«nd us your ordaa 



RICHMOND, INDIANA 



AND VICINITY 



Member F. T. D. G. R. GAUSE 



W'^ri^'SouthBendJnd. 



For Northern Indiana 

 and Soatb'n Michigan 



138 S. MICHIGAN ST. 

 Members V. T. D. 



FT. WAYNE, IND. 



FLICK FLORAL CO. 



The Largest Store in the State 

 207-209 WEST BERRT STREET 



Ft. Wayne, Ind. 



BLOSSOM FLORAL CO. 



110 WEST WATNB STREET 



QUALITY. SERVICE, ART 



Telegraph orders delivered to all snrroiiDdfaiff towns 



Member Florists' Teleatraph Delivery Assodatlon 



pearance and of a character which will be In 

 harmony with the architectural surroundings. 



"Color Value. — The light units employed should 

 give light which in color approaches as near as 

 IMssible that of natural daylight, so as not to 

 distort the colors of the goods displayed. Due to 

 its high efficiency, the possibility of a more effi- 

 cient utilization of its light by the use of prop- 

 erly designed reflectors, ease of maintenance and 

 the range of sizes available, the tungsten fila- 

 ment lamp has gradually displaced the arc lamp. 

 While tungsten lamps do not give the same color 

 values as are given by daylight, the approxima- 

 tion is close enough for most practical purposes. 

 For particular cases, special arc daylight values 

 have been developed and are continually being 

 improved. At the present time, however, they 

 are being used in specially prepared spaces and 

 not for general purposes. 



"Avoidance of High Intrinsic Brilliancy. — The 

 avoidance of glare from exposed brilliant sources 

 is essential. If enclosing opal or prismatic 

 glassware be used, this effect Is reduced prac- 

 tically to a minimum. If prismatic or opal re- 

 flectors are used they should be of a deep bowl 

 shape, so as to completely screen the lamp fila- 

 ment from the eye in all Its normal positions. 

 It Is advisable also that the lower portion of the 

 Ik)w1 of the lamp be etched or frosted. 



"Uniformity of Illumination. — The light units 

 should afford such distribution of light as will 

 produce a reasonable degree of uniformity of 



BEYER FLOWER SHOP 



SOUTH BEND, INDIANA 



DaQjr deliveries to Notre Dame Univetaity sad St. 



Mary's Academy. Also close eoaiieetians with 



NILES, BERRIEN SPRINGS. ST. JOSEPH. IDCH.: 



NEW CARLISLE. MICHIGAN CTFY. LA POSH. 



ELKHART. GOSHEN, WARSAW, IND. 



ERIC BUCHHOLZ 

 MUNCIE INDIANA 



Member Florists' Telegrrapb Delivery 



80,000 square feet of modem greenhouses 



18 acres of outdoor enltivation 



SATISFACTION ON ALL ORDERS ASSURED 



VINCENNES, IND. 



PAUL C. SCHULTZ 



Member Florists' Telegraph Delivery. 



FIX)RALCO. GARY, 

 lis W. 6th Ave. IND. 



GARY 



Always a complete stock and prompi serriod 

 lilNIMUH ORDER, $2.00 



A i-iinm JnA *^^ *D Sorroundlns Cities 



Aiuca, ina. attica floral co. 



9n» daily delivery to Modlavia Hotai. KHOMr. Ind. 

 Member F. T. D. 



TERRE HAUTE, IND. 



129 SOUTH 7th STREET 

 JOHN G. HEINL & SON 



FORT WAYNE, IND. T?™ 

 W. J. & M. S. VESEY 



Prompt Service 2(W2 Thompson Ave. 



