The Florists^ Review 



Januabx 8, 1920. 



The florists whose cards appoar on tbe paces carrylnB this head, are prepared to fill orders 

 . from other florists for local delivery on the usual basis. 



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Here's a Good Position 



nPHIS space will be sold to four retailers for use one issue 

 in each month. Its value as an advertising locajtion on 

 account of its prominent place is evident. Applications 

 (from retail florists only) will be given consideration in order 

 of their receipt. Which week of the month do you prefer? 



WHY NOT GET YOUR SHARE IN THE 

 . BIGGEST SEASON IN TELEGRAPH ORDERS? 



FLORISTS' PUBLISHING CO. 



CHICAGO, ILLINOIS 



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SAN ANTONIO, TEXAS 



EDWARD GREEN, Florist 



AVENUE C AT 8TH STREET 



Member of Florista' Televntph Delivery Ass'n. 



WACO h'Jt-ol Texas 



Member F. T. D. WOLFE THE FLORIST 



CORPUS CHRISTI. TEXAS 



CONVALESCENT Q^^^^g ^^^ pj^j.Jg^ j 



Orders for TEXAS 



KERR The Florist, Houston, Tex. 



Member FlorUta' Tele^raDh Delivery 



en T POTTER 



raso, 1 exas floral co. 



Members Florists' Telegraph Delivery 



Lang Floral & Nursery Co., Dallas, Tex. 



Write or wire headquarters for flowers for 

 Texas Oklahoma, Louisiana New Mexico. No 

 orders too laree. none too small. 



FORT WORTH, TEXAS 

 Baker Bros. 



Members Florists' 

 Telegrraph Delivery 



PINE BLUFF, ARK. 



DAVIS FLORAL CO. 



AMARILLO, TEXAS 



CUNNINGHAM 

 FLOWER SHOP 



West Tezaa, 

 Weatem Oklahoma, 

 Eaatem NewMexieo, 



MEMBER 

 F. T. D. 



1. Large stores, especially those with 

 low ceilings, usually can be better il- 

 luminated by a number of small lighting 

 units than by a few large ones. 



2. An object is seen by the light it 

 reflects; therefore, the light must be on 

 the display, rather than in the eyes of 

 customers. 



3. Customers and salespeople should 

 see goods in the same light. 



4. As far as may be possible, it should 

 be the aim to have lighting sources so 

 arranged that customers may inspect 

 goods freely without their bodies get- 

 ting between the light sources and the 

 goods and thus occasioning annoying 

 shadows. 



5. The purpose being to sell merchan- 

 dise and not fixtures, the latter should 

 not be so designed or located that they 

 will divert customers' attention away 

 from the goods. 



6. If the store is so furnished that 

 polished surfaces are the rule or are 

 general, unless the light is highly dif- 

 fused a considerable amount of glare 

 results. Frequently the endeavor to 

 minimize such glare leads to an unwar- 

 ranted reduction in candle power. That 

 is poor practice. Other means should be 

 found for minimizing the glare; the 

 visibility of the goods should not be 

 impaired. 



7. In stores where dark furnishings 

 absorb an unusually high iierccntage of 



CUDE BROS.CO. 



TLORISTS 

 121* r ST.NW 

 WfSH I NOTON.O C 



Washington, D.C. 



GUDE'S 



Members 

 Florists' Teletrraph Delivery. 



WASHINGTON, D. C. 



Louise Flower Shop 



Connecticut Ave. at N. St., N. W. 



Miss Louise W. Daugherty, • • Proprietress. 



Phones— Franklin 3579, 3841, 3842. 



Member Florlats' Telegraph Delivery. 



FOR WEST AND CENTRAL TEXAS 

 AND THE OIL FIELDS 



""•^'^ri" Brown wood Floral Co. 



BROWNWOOD, TEXAS 



We are prepared to fill your orders 

 Members F. T. D. 



TEXARKANA, 4^1- 



MAJE.STIC FLORAL COMPANY 



GEORGE RYE, Som^FlonTt 

 THE PLAZA 

 F.T ^. 



Ft. Smith, Ark. 



Helena, Ark. 



BALL FLORAL COMPANY 



NEAREST FLORIST 

 IN STATE 

 150 MILES 



