January 8, 1920. 



The Florists^ Review 



73 



Th » florists whose cards an^MU* on the paces eanrlnc this head* are prepared to fUl orders 

 .. — trom other florists for local dellvcrr on the usual basis. 



WASHINGTON, D. C 



In the Nation's Capital the name 



stands synonymous with quality and 

 satisfactory service in flowers. 



BLACKISTONE, Inc. 



14th and H Streets, Northwest 



WASHINGTON, D. C. 



NEW ORLEANS 



^M^m' 



MEMBER 



OF THE 



F. T. D. 



^^ 



We Cater 

 to the 



Tcmn/iK 



2600 ST. CHARLES AVENUE 



JACKSON, MISS. 



THE CAPITOL FLORAL CO. 



THIRTY YEARS OF FLORAL PROGRESS 



Greenhouse and Retail Store 



PROMPT ATTENTION, OUR MOTTO 



218 E. Capitol St.. P. 0. Box 313 



TUPELO, MISS. 



M..ber F. T. D. juPELO FLORAL CO. 



At Your Service 



MRS. J. E. WATTS 



S.",'.V,":Kr.io„- MERIDIAN. MISS. 



MISSISSIPPI 



STEM ME & SONS 



HATTIESBURG 



U. J. VIRGIN 



838 Canal St., NEW ORLEANS, LA. 



LAKE CHARLES 



AND3S0UTHWEST LOUISIANA 



Member F. T. D. CHAS. D. OTIS 



GREENVILLE, MISS. 



IDLE HOUR FLORAL CO. 

 Mrs. W= A. Craft. Designer. 701 Percy Street 



BATON ROUGE, LA. 



THE ROSELAND FLORIST 



MEMBER F. T. D. 



the light, the amount of light which 

 displays reflect is proportionately dimin- 

 ished, thereby reducing the visibility of 

 the goods accordingly. 



8. Because of the good illumination 

 afforded on shelves and walls, and 

 also beiause of a wide variation of de- 

 sign and cost, enclosing systems of 

 lighting are finding considerable favor. 

 But it should be recognized that this 

 system is really satisfactory for counter 

 illumination only when a prismatic 

 glass reflector is used. From stand- 

 ])()ints both of eye-comfort and beauty 

 the indirect and semi-direct systems are 

 preferable. With the indirect system 

 of illumination the ceilings should of 

 course be light colored. 



9. When the totally indirect system 

 is employed the direction of light is 

 more nearly vertical and the diffusion 

 more nearly complete than with other 

 systems. But there is apt to be this 

 drawback: The great diffusion of light 

 tends to soften and minimize shadows; 

 and sometimes shadows are helpful in 

 judging the size and shape of an article 

 of merchandise. 



10. On vertical surfaces a better light 

 is supplied when the luminous-bowl 

 type of indirect unit is used. This type 

 of unit frequently adds somewhat to the 

 appearance of the store, due to the 



NEW ORLEANS, LA. 



CHAS. EBLE 



OLDEST FLORIST SOUTH 

 121 BARONNE STREET 



Msmber Florists' Telegraph Delivery. 



LOUISIANA - TEXAS - AEEANSA8 

 SHREVEPORT. LA. 





A Card This Size 



CoBta only $1.00 per Week 

 on Yearly Order 



It wonld keep your name and your spe- 

 cialty before the whole trade. 



A half-Inch card costs ooly 50c per wt-ek 

 en yearly order. 



ALEXANDRIA, LA, 



E. BLUM & SON 



For all Points in Central Louisiaoi^ 



