The Florists^ Review 



jAMUAav 8, 1920. 



I NO BRANCH STORES 



FRED 



4326 Olive Street 



MEMBER F. T. D. 



WEBER 



O ST. LOUIS, MO. 



ST LOUTS MO Send Your Orders to F.H.WEBER 



•^ -*■ • -■-'V^ VJ -LW^y ±TAV>f . Taylor Avenue and Olive Street 



EVERYTHING SEASONABLE. PLANTS OR CUT FLOWERS. 



ALL ORDERS CAREFULLY EXECUTED UNDER MY PERSONAL SUPERVISION. 



Member Florists' Telegraph Delivery Association. Flowers Delivered in City or State on Short Notice. 



ST. LOUIS, MO. 



GRIMM & GORLY 

 Leading Downtown Florists 



Members Florists' Telegraph Delivery 



ORDERS FOR 



ST. LOUIS, MO. 



YOUNG'S::' 1406 Olive St. 



ST. LOUIS, MO. 



Wire or Phone Your Orders to the 

 HOUSE OF FLOWERS 



OSTERTAG BROS. 



The Largest Retail Supply House in the West 

 JEFFERSON AND WASHINGTON AVES. 



ST. LOUIS, MO. 



Wire your orders to 



MULLANPHY FLORISTS, Inc. 

 8th and Locust Streets 



Both Loner Distance Phones 



Member Florists' Telegraph Delivery Asa'n. 



FLORAE 



*WE STRIVE TOnPlEASE" 

 20S EWalnut St. Sprin^eM. Ma 

 Members F. T. D. 



CHILLICOTHE, MO. 



ISHERWOOD GREENHOUSES 



We Strive to Please 



COLUMBIA, MO. 



COLUMBIA FLORAL CO. 

 Halfway between St. Louis and Kansas City 



SUMMERFIELD RORAL CO. 



SPRINGFIELD. MO. 

 Growers and Shippers for Southwest. 



Springfield Seed Co. 



SPRINGFIELD. MO. 



rtrORAIi DEPARTMENT OPEN DAT 'AMD NIGHT 



M «mbcn FlorisU' T«i««TU)h Delivery AModation 



ST. LOUIS, MO. 



Telegraph V^ ^^^^^^ 



Association 4744-4748 McPherson Ave. 



ST. LOUIS, MO. 



BENTZEN 



FLORAL COMPANY 



3118 North Grand Avenue 



FACILITIES SECOND TO NONE 



KANSAS CITY 



». T. D. 



1122 Grand Avenue 



Samuel Murray 



KANSAS CITY, MO. 



1017 GRAND AVE. 



Member of the 

 Florists* Telegraph Delivery Association 



luminosity of the bowl. But in an even 

 greater degree like effects may be ob- 

 tained by use of semi-direct units. 

 If properly selected they have the ex- 

 tra advantage of added efficiency. 



11. To obtain correct results with 

 either the indirect or semi-direct sys- 

 tems, it is highly desirable that the in- 

 ner surface of the bowl possess a high 

 reflecting quality. 



12. Bear in mind that the first con- 

 sideration is to determine upon the 

 points and location of maximum illumi- 

 nation. That must be done before in- 

 telligent steps can be taken towards the 

 selection of the proper illuminating sys- 

 tem and units. Also, the lighting re- 

 quirements may, and doubtless will, 

 differ in the various parts of a store, 

 and uniformity of the lighting system 

 throughout the store is not nearly so 

 desirable as it is to have uniformly 

 good illumination. That condition is 

 particularly easy to accept if recogni- 

 tion first be given to the cardinal prin- 

 ciple that the ideal lighting system is 

 that one which perfectly illuminates 



Kansas City, Mo. 



MEMBER F. T. D. 



1106 GRAND AVENUE 



Kansas City, Mo. 



MUEHLEBACH 

 FLOWER SHOP 



HUGO R. NEFF. Manager 



KANSAS CITY 



»^Me ffnSVl, TO PLEASE 



Member 

 of the 



STUFFY FLORAL CO. 



Orders Executed 

 Missouri, Iowa, Kansas and Nebraska 



St. Joseph, Mo, 



Membera Florists' Telegraph Delivery 



ST. JOSEPH, MO. 



QUENTIN FLORAL CO. 



Orders for 



Iowa, Nebraska, Kansas and Missouri 



Kansas City, Mo. 



J.E. MURRAY & CO. 212 E. 10th Streftf 



ST. JOSEPH, MO. 



HAEFELI FLORAL CO. 



Members FlorlPta' TpVgranh Dellvwnr 



KANSAS CITY. MO. 

 88th St. and Euclid Ave. 

 Bstablished 1890 

 No order too larsa or amaU. Mfmhar F. T. D. 



ARCHIAS FLORAL CO., Sedalia, Mo. 



Choice Cut Flowers and Designs on short notice. 



Prompt attention to telegrraph and telephone ordera 



Members Florists' Telegraph DeUvery Aos'n. 



