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JANUABY 15, 1920. 



The Florists^ Review 



23 



tors. For example, we received an or- 

 der amounting to $100 for Beauty roses 

 to be sent to Cincinnati. Could we fill 

 this? Positively," said Mr. Bard, re- 

 ferring to the Pink Part of The Eeview. 

 ' * Although no Beauties were quoted, the 

 order was wired and filled to the satis- 

 faction of all." A wealthy customer, 

 pointing to a fern, asked the price. ' * It 

 is $1." "Why," said he, "we paid 

 only 50 cents for a similar plant some 



time ago. 



'You are paying only 48 



cents for this one now," replied Mr. 

 Bard. The customer saw the point and 



was satisfied. 



• • • • 



Moses Cleveland was a man of large 

 vision. Adam Graham is another. When 

 president of the S. A. F., he predicted 

 a future for the society that would re- 

 quire strong leadership. His prophecy 

 was correct, "Now," observed H. P. 

 Merrick, president of the Cleveland 

 Florists' Club, "we see looming up a 

 likely candidate for that honorable of- 

 fice, one in whom we have entire con- 

 fidence as a leader, as everything he 

 undertakes he does up 'Brown.' His 

 name will not be in the nature of a 

 surprise." Plans are already being 

 made for entertaining what is expected 

 to be the biggest convention ever. 



• • • • 



James MaeLaughlin, manager of the 

 wholesale store of the J. M. Gasser Co., 

 Cleveland, C, whose versatility is well 

 known to the readers of The Eeview, 

 has, to use his own phraseology, literal- 

 ly "got it in the neck." His friends 

 say he endeavored to look both ways 

 at once; hence the strain. It is hoped it 

 will soon be healed. Commenting on 

 the fact that the J. M. Gasser Co. kept 

 open Christmas morning, which caused 

 some criticism, Manager MaeLaughlin 

 stated that the outlook was so dark on 

 Christmas eve, owing to causes beyond 

 control, that in justice to all parties it 

 was felt necessary to open Christmas 

 morning. The sequel proved the wisdom 

 of the move, enabling him to straighten 

 things out to the satisfaction of all. 

 Commenting on the wholesale business 

 as a whole, if the experience of the J. 

 M. Gassier Co. is any criterion, he said, 

 the trade never saw such a volume as 

 during the last year, with profits in 

 proportion. The matter of supply will 



Banquet of Employees of the McCallum Co., Pittsburgh. 



falo, N. Y., when informed that, owing 

 to the decision of the florists to close 

 their stores on Sundays, the local fed- 

 eration of churches had announced that 

 beginning February 1 "no minister 

 will be allowed to officiate at a burial 

 on Sunday." "We little realized," 

 added Mr. Scott, "what influence as an 

 organization we had upon the commu- 

 nity and, having raised our standard, 

 so to speak, we will not allow it to be 

 lowered. In fact, we are aiming for 

 even greater things, being spurred on 

 by recAit successes, notably the se- 

 cured pledges of $10,000 for community 

 advertising. The first payment of 

 twenty-five per cent has been made and 

 apparently the second apportionment 

 will come even more easily, judging 

 from the immense success attained, ex- 

 ceeding the prediction of the mosT san- 

 guine. " While the idea was conceived 

 by the Buffalo Florists' Club, the 

 Western New York Publicity Commit- 

 ,tee is composed of more than 100 

 growers and retailers, who have banded 

 together with the determination to 



One Day's Shipment of Roses from the Lombard Floral Co. 



cause more concern than that of de- 

 mand, is his opinion. 



• • • • 

 "Excelsior," exclaimed Robert A. 

 Scott, of the William Scott Co., Buf- 



boost the business to a climax. The 

 movement has brought many surprises 

 and has proved beyond question that an 

 abundance of latent talent only needed 

 to "see the light" in order to test its 



ability and utility. Never before, in 

 the memory of the oldest member, was 

 such high-grade stock grown nor were 

 such remunerative prices obtained as 

 during the present season. As one prom- 

 inent grower put it, "the atmosphere 

 itself in the greenhouses seemed charged 

 with prosperity." 



Again quoting Mr. Scott, "We are ad- 

 vertising the most when business is dull- 

 est, anticipating the demand, as it were, 

 so that when a special crop of daffodils, 

 for instance, is in the near perspective, 

 the taste of the public will be created 

 in advance and only satisfied when the 



actuality happens." 



• • • • 



It was but a short step from the 

 seller to the grower in the form of our 

 old-time friend, "Willie" Scott, who 

 pointed to a splendid lot of seedling 

 cyclamens, now once transplanted, em- 

 bryo of what it is hoped will equal or, 

 if possible, surpass, the grand lot re- 

 cently disposed of, judging from a few 

 plants left and regarded as "culls." 

 Rotary crops of 50,000 Narcissus Golden 

 Spur, 30,000 Tulip Yellow Prince, 

 15,000 Fred Moore and La Reine and 

 Rose Luisante in proportionate num- 

 bers, are all to be disposed of at retail. 

 No attempt to grow sweet peas is made, 

 owing to the low head room. David 

 Scott grows these at Corfu, N. Y., and 

 has a croj) which is the admiration of, 

 and is emulated by, his confreres. He is 

 also strong pn narcissi, expecting to 

 make a first heavy cutting of Golden 

 Spur around January 15. W. M. 



McCALIiUM MEN MEET. 



The illustration which appears on this 

 page shows the annual banquet of em- 

 ployees of the McCallum Co., Pitts- 

 burgh, held at the Seventh Avenue ho- 

 tel Monday evening, December 29. A 

 dance followed the dinner. At this 

 banquet the McCallum salesmen sent a 

 telegram of greetings and good will to 

 the salesmen of the A. L. Randall Co., 

 who held their reunion in Chicago on 

 the following night. 



Zumbrota, Minn, — C. E. Taube has 

 purchased from Mrs. Emma Scott the 

 Zumbrota Greenhouses, which he for- 

 merly rented, and has taken possession. 



