58 



The Florists^ Review 



January 15, 1920. 



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Pacific Coast Department 



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PRODUCT OF PROSPERITY. 



The profitable business tlone by retail 

 florists of late years shows more and 

 more in the stores into which they move 

 as their prosperity jiroiluees the neces- 

 sity of meeting their customers in more 

 pretentious quarters. Retail florists' es- 

 tablis'imeiits acquire to an increasinj^ 

 extent the style of specialty shops. An(l 

 so tlu'v ;ne — specialty shops in a high 

 degree, handling merchandise of the 



flowers in any part of the world in 

 twenty-four hours." 



SEATTLE, WASH. 



The Market. 



Allhougli the weather recntly has 

 l)een unfavorable, business has been 

 fairly good since the holiday rush. The 

 greatest difficulty was in obtaining suf- 



sias were in fine condition. A few 

 Paper Whites were on the market. 



Various Notes. 



Ilosaia Bros, found that corsages and 

 centerpieces were in chief demand for 

 New Yi'ar's. 



Mr. Sullivan, store manager of the 

 Woodlawn Flower Shop, is on his vaca- 

 tion. 



Mr. Clark, of the Woodland Park 

 Floral Co., left recently with his wife 

 for Walla Walla, Wash. 



Mr. Meyers, manager of the range of 

 the Hollywood Cardens, reports that 

 they shipped twenty-one truckloads of 

 potted i)lants for the holidays, besides 

 supplying the store, and that some of 

 their begonias measured two feet across. 



William Langhout, of the American 

 Bulb Co., Chicago, was a recent business 

 visitor. 



Lambert Peterson is still seriously ill 

 at the Seattle General hospital. 



P. T. C. 



LOS ANQELES, CAL. 



New RetaU Sfores Reflect the Advancement the Whole Trade Has Made. 



most <lelicate sort ami making sales that 

 go into constantly bettor figures. So 

 the efforts to give a flower store an air 

 of distinction are far from wasted — 

 they are more and more necessary to 

 keej) jiace with tlie trade as it rapidly 

 advances. 



Sucli eft"orts stand out consi)icuous]y 

 in the new store of the Hollywood (Jar- 

 dens, in Seattle. It occupies an entire 

 corner in the Washington Annex build- 

 ing, a block north of the former loca- 

 tion. The prevailing colors in the dec- 

 oration and finish are peacock blue and 

 light yellow, giving an attractive back 

 ground for flowers and plants. The 

 win<l()ws ufTer great opj)ort unity fur at- 

 tractive disydays; they are on the entire 

 front and side of the store, jiroviding 

 excellent light also. In the basement 

 is amjde room for all the store's com 

 mercial and design work. 



From tlie accompanying illustration 

 one can see the style of the «>ntrance; 

 calculated to inijircss and arrest the 

 flower buyer. The location is in the 

 heart of the shopjiing and theatrical 

 district. Across the street is Seattle's 

 leading hostelry, the Washington hotel. 



Tlie Ibdlywood (iardens have had a 

 successful business in Seattle for tlie 

 last ten years. William Holmes, for- 

 merly of Pittsburgh, I'a.. is in charge of 

 the decoration department. Tlie firm is 

 a stanch and old supporter of the 

 F, T. D. and carries ai the top of the 

 letterhead the sentence, "We deliver 



(icient stock. For funeral work, mag- 

 nolia and galax leaves were most in 

 dem;iiid. Few mums arrived in the mar- 

 ket. Carnations were scarce. Local roses 

 were hard to obtain and were liigh in 

 jirice, so that California roses were to 

 be s?en in all stores. Oidielia and Kus- 

 s(dl stood the journey better than Co- 

 lumbia. California freesias and daffo- 

 dils appeared on the market ; the f rce- 



The Market. 



Prices along all lines have kept up 

 well, though carnations are considerably 

 more plentiful, owing to the bright, dry 

 weather. Roses are still arriving in 

 fine shape. The shipping business fell 

 off considerably after New Year's, as 

 did the retailers' local trade outside of 

 funeral work. A few freesias are in, 

 but the price asked is almost prohibi- 

 tive when there is a good variety of 

 stock of other kinds. Th'^y will soon 

 be in the market in larger quantities. 

 There is still a scarcity of strawflowers, 

 statice and similar stock. Small flow- 

 ers are fairly jtlentiful. Tree branches, 

 such as Acacia Baileyana and forced 

 peach, are making their appearance, 

 but the demand is not great as yet. 

 Plumosus is about ecpial to the demand, 

 but other greens are scarce. Stevia is 

 about over. 



Various Notes. 



Tony Tassano is starting a new nurs- 



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I Service that Advertises { 

 I GEORGE J. HALL & CO. | 



I WHOLESALE I 



= FLORISTS I 



i 423 East 5th St. 



Los Angeles, Cal. | 



: WE NEVER FAIL = 



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