JANUABX 15, 1920. 



The Florists^ Review 



65 



likgia ph Delivery js 



—Department- 



nPHE florists' whose cards appear in the Pink 

 ''' Part of the The Florists' Review are prepared 

 to fill orders from other florists, for local deliv- 

 ery, on the usual basis. See index by towns on 

 the following page. If your city is not represented 

 there is a specially good opportunity for you. 



Though I "SAY IT WITH FLOWERS," 

 I ask all the powers 

 That send sunshine and showers: 

 To bless thee always with happy hours. 



Penn Standards Never Vary 



Our Policy Permits None But the Best 



124 Tremont St. 



BOSTON 



"When You TTtink of Boston, Think of Penn" 



K 



'■*i:,\*/:.^*i::K9j:x9j,i\,9^:i\9j:iy9j:iKf^^^^^^ 



SECY YOUNG'S CORNER 



OFFICE: U70 BROADWAY. NEW YORK 



SOCIETY OF AMERICAN FLORISTS. 



Plant Registration. 



Public notice is hereby given that 

 J. A. Peterson & Sons, 3132 McHenry 

 avenue, Westwood, Cincinnati, O., sub- 

 mits for registration the new plant here 

 mentioned: 



Begonia seedUng, No. 442; parentage. Bego- 

 nia Mrs. J. A. Peterson x soootrana. Strong, 

 sturdy grower; large flowers, about the size and 

 shape of those of Begonia Melior; color, Ameri- 

 can Hranty rose; follnge, dark bronze turning to 

 green. The variety was originated by the firm 

 about three years ago and, as a commercial va- 

 riety, is considered by them the best they have 

 ever offered for dissemination. Tlie flowers last 

 well on the plant, not falling readily. 



Any person objecting to this regis- 

 tration, or to the use of the proposed 

 name, is requested to communicate with 

 the secretary at once. If no objection 

 to the registration is received, this 

 plant will be registered February 20. 

 John Young, Sec'y. 



NATIONAL PUBLICITY CAMPAIGN. 



The Campaign and Christmas. 



In the preparation of the list of sub- 

 scribers to the campaign for 1920, it is 

 found that only about one-eighth of the 

 florists of the country have, so far, real- 



ized that it is to their advantage to sup- 

 port this movement to the extent of 

 pledging subscriptions. There is no 

 longer any doubt as to the efficacy of 

 the campaign — in the face of the excep- 

 tionally large volume of business ac- 

 complished during the recent holidays, 

 there could not be. 



If the campaign was not the most 

 prominent factor in bringing about this 

 condition, what wast Various features 

 figuring in the volume of the Christmas 

 trade were not mere happenings — the 

 unusual demand for flowers and plants 

 for gifts, for instance. This can be 

 traced directly to our magazine adver- 

 tising, which emphasized most strongly 

 the suitability of our products for gifts. 

 Always Immediate Returns. 



Our publicity committee, of course, 



takes a broad view of the matter of 



publicity for the year just opened. The 



prestige we have gained for our slogan 



[Continued on page fi9.] 



