68 



The Florists^ Review 



Jancabz 16, 1020. 



RETAIL STORE MANAGEMENT 



WHAT THE LEADERS IN THE TRADE ARE DOING 



BOSE DAY FOR NXJKSES. 



Iowa Qovemor Proclaims January 25. 



A movement to which florists will be 

 glad to give their aid is that started 

 by Governor Harding, of Iowa, who last 

 week issued a proclamation setting 

 aside Sunday, January 25, as a day on 

 which to honor the American women 

 who served as nurses during the war. 

 He asked that the people of his state 

 wear a rose on that day in honor of the 

 girls and women who did so much for 

 the wounded soldiers. 



No sooner had the governor's appeal 

 been made public than it was taken up 

 by various returned soldiers' organiza- 

 tions, which lent their hearty support to 

 the plan and took steps to secure pub- 

 licity in order to spread observance of 

 the day throughout the country. The 

 tribute is expected, of course, to appeal 

 most strongly to the boys who were in 

 service during the war. Including all 

 branches of the service and those who 

 were abroad and in this eoimtry, the 

 total is in the neighborhood of 6,000,- 

 000. Should these alone be impelled to 

 observe the day by wearing a rose or 

 two — not counting the many patriotic 



states than Iowa, to the headquarters 

 of all state organizations of the Ameri- 

 can Legion and to all the local posts 

 in the state of Illinois by Lieut. K. M. 

 Patterson, of the Fort Sheridan Becall, 

 the paper published by the wounded 

 patients: 



A proclamation Issued by Goremor Harding, 

 of Iowa, has set aside Sunday, January 25, as 

 a day of tribute In that state to the American 

 women who served, or are Bervlng, in the Army 

 Nurses' Corps. He has asked that the citizens 

 of his state wear a rose In their honor on that 

 day. 



The Fort Sheridan Recall, published by the 

 wounded men at Fort Sheridan, 111., realldng 

 the sentiments of the thousands of wounded 

 who hare been under the devoted care of ttaeae 

 women, endorses the movement to make tbls 

 tribute nation-wide and earnestly requests your 

 eoSperation to that end. 



Thousands of these nurses are still serviuK the 

 wounded in our army hospitals and full well do 

 the wounded men know the hardships and tac- 

 riflces the American army nurses endured. A 

 larg^ number gave their lives and as yet little 

 credit has been given this unselfish, patriotic 

 group of American women. They have been 

 Justly called the "Boses of No Man's Land." 



We have no doubt that you will be glad to 

 give this movement your full support. We wlU 

 appreciate it If you would inform us as to what 

 you can do to assist in making this day a day of 

 national tribute. It is hoped that the governor 

 of each state will issue a similar proclamation. 



Newspapers throughout the country are pledg- 

 ing their editorial support in the way of car- 

 toons and other forms of publicity. 



The response was warm and general. 



Looking Through the Store of Geo. W. Marshall^ at Okmulgee^ Okla. 



people who would follow their example 

 — the demand for roses is likely to be 

 strong. 



Soldiers Spread Proclamation. 



The men who saw service are working 

 strongly in behalf of the day of roses 

 for nurses. At Fort Sheridan, 111., 

 where 3,000 wounded soldiers remain 

 in hospital, the following letter was 

 sent out to the governors of all the other 



It is expected that the newspapers 

 throughout the country will give the 

 movement much publicity before Jan- 

 uary 25. 



Trade Can Help. 



Florists will help in such a movement, 

 because it is an acknowledgment of 

 services the whole country esteems 

 highly, but has publicly recognized but 

 little. They will help also because prop- 



er publicity will make January 25 a 

 great day for roses. By that time, it 

 is hoped, a new crop of roses will be 

 about ready, provided the weather is 

 sufficiently warm and clear before that 

 date. 



Immediately florists can see to it that 

 their local newspapers print something 

 about the rose day for nurses, if they 

 have not already done so. Preparatory 

 work of this kind is of least expense, 

 requiring only a little personal effort 

 and no outlay of money, yet it is prob- 

 ably the most productive of results. 



Of course, such general publicity may 

 be followed up by reference to the day 

 in the retailer's advertising appearing 

 before January 25. And window poster 

 cards displayed a few days before the 

 day will bring the rose buyers into the 

 store. 



The trade has here a flower occasion 

 that has a strong appeal to several mil- 

 lion boys and men, of whom many a 

 short time ago came within the radius 

 of these women's influence and perhaps 

 under their care. These will aid the 

 day immensely. And the patriotic pub- 

 lie in general will respond warmly to 

 the movement they advance. The day 

 will help florists. Let florists help it I 



BIO SPSmO IN WIBE OBDEBS. 



One of the important items in the 

 unprecedented holiday trade was the 

 large number of telegraph delivery 

 orders. Betailers in aU parts of the 

 country have commented on the unusual 

 volume of the business done over the 

 wires for Christmas. 



Yet, the general opinion is, the size of 

 the telegraph business for Christmas 

 was not abnormal when one considers 

 its steady growth and the efforts that 

 have been put forth by the trade in the 

 course of the last season to develop it. 

 Not only has the national advertising 

 of the S. A. F. always carried a ref- 

 erence to F. T. D. service, but retailers 

 in their local advertising have spent 

 a large amount of money in promoting 

 wire orders. 



^ Bealizing the great value in the ex- 

 change of this kind of business, retail- 

 ers have sought a share in it by joining 

 the Florists' Telegraph Delivery Asso- 

 ciation in such numbers as to swell its 

 membership at a rate never before ex- 

 perienced. They have used the Pink 

 Part of The Review so generally that 

 this section, which a year ago occupied 

 only sixteen pages, is now running reg- 

 ularly thirty-two pages in size, or just 

 double the size of last season. The 

 great value of the Pink Part as a means 

 of making one's self well known to the 

 trade, through the fact that it is seen 

 weekly and is always at hand to be con- 

 sulted quickly and easily, has become 

 recognized by retailers who go after 

 wire orders. 



Those who went after Christmas busi- 

 ness are now continuing their efforts 

 for spring holidays. In the succession 

 — St. Valentine's, Easter, Mothers' day 



