Januabx 22, 1920. 



The Florists^ Review 



65 



Igligia ph Delivery ii; 



Department" 



"T^HE florists' whose cards appear in the Pink 

 ^ Part of the The Florists' Review are prepared 

 to fill orders from other florists, for local deliv- 

 ery, on the usual basis. See index by towns on 

 the following page. If your city is not represented 

 there is a specially good opportunity for you. 



Detroit 



J. Breitmeyer's Sons 



26 and 28 

 Broadway 



nniiiDiiiniiiniin 

 Member 

 F.T.D. 



It always is a pleasure for me to 

 keep an eye personally on orders for 

 Brother Florists. 



PiiiLir Breitmeyer. 



SECY YOUNG'S CORNER 



OFFICE: 1170 BROADWAY. NEW YORK 



NATIONAL PUBLICITY CAMPAIGN. 



St. Valentine's Day. 



The drive for St. Valentine's day 

 business is just now especially active. 

 Our promotion bureau has received over 

 400 orders for stamps and posters, some 

 of the orders quite large and a few call- 

 ing for aa many as 50,000 stamps and 

 100 posters each. These stamps and 

 posters are inexpensive and are val- 

 uable aids in local publicity for a day 



that can be made one of our leading 

 flower days. Every florist can use at 

 least a few stamps and certainly one 

 poster for window display. Both link 

 up with onr magazine advertising, an<l 

 he is a wise florist who sends in his 

 order right away. Thousands of peo- 

 ple are, by these stamps and posters, 

 reminded of a day when sentiment 

 should prevail and flowers should, above 

 all things, be the medium for its con- 

 veyance. The greater the publicity 

 given to the day the better results for 



the florists and, surely, the small cost 

 of the stamps and posters should hardly 

 be considered in the matter. Wake up 

 and send in your order, if you have not 

 already done so. 



The Billboard Signs. 



With the holiday business out of the 

 way, the matter of the billboard signs 

 should now receive attention. Many 

 hundreds of florists have good locations 

 for these signs on their own properties, 

 and an installation would help every- 

 one, whether grower or retailer. 



We are glad to have had the support 

 of some of the members of our society 

 in arranging for installations. W. H. 

 Eiss, of Buffalo, N. Y., secretary of the 

 western New York florists' publicity 

 committee, has arranged for the loca- 

 [Contioued on page 72. 1 



