38 



The Florists' Review 



January 29, 1920 



ROSES 



CARNATIONS 



Fine quality in all leading varieties. RusseU, Columbia, Premier, Milady, 



Hearst, Ophelia, Sunburst, Weiland, Killarney, Richmond, Double White Killarney, 



besides Nesbit and Brunner, the Miniature Roses. 



CARNATIONS: Red, White, Deep Pink and Light Pink 



Jonquils, Tulips, Freesia, Valley, Violets, Sweet Peas, Yellow Narcissi, Stevia, Calendula, 



Cyclamen Blooms, Callas, Pansies, Misfnonette, and all other seasonable 



Cut Flowers, including Greens of all kinds. 



Lily of the Valley 



It is again plentiful and down in price. 



Order all you can use. 



If you want {o«d stock and good tnatment, buy of Chicago's most up-to-date and best-located Wholesale Cut Flower House 



J.H.BUDLONG CO. 



QUALITY 



SPEAKS 



LOUDER 



THAN 



PRICES 



WHOLESALE CUT FLOWERS AND GREENS 



Roses, Valley and Carnations our Specialties 



184-186 North Wabash Ave. 

 CHICAGO 



WE ARE CLOSED ALL DAY SUNDAY 



SHIPPING ORDERS GIVEN CAREFUL ATTENTION -%dll 



PRICES 



AS 



LOW 



AS 



OTHERS 



We arc ia csMlial toadi with Mrkct ooaditMMS asd whei i dedise takes fluct yoa caa rdy apoa orders seat as recdviaf sack beaefits. 



Mention The Review when you write. 



stopped ordering, but not nearly so many 

 as one would expect if guided only by 

 the experience of other years. 



This is turning out to be another 

 record season in the flower business. If 

 the Chicago market, usually a good in- 

 dex, is any criterion, the business has 

 advanced to an entirely new level. A 

 surprising number of buyers not only 

 can use flowers at high prices, but could 

 sell more than they can get. Last sum- 

 mer almost any of the Chicago whole- 

 salers would have been glad to obtain 

 assurance that the then approaching 

 season's sales would be seventy-five per 

 cent as great as those of the season of 

 1918-19. Instead of showing a decrease 

 as compared with the unprecedented rec- 

 ord of last season, sales totals have made 

 gains which have become better and bet- 

 ter as the months rolled by, until Jan- 

 uary in many houses is close to double 

 the record of a year ago. In the autumn 

 months the gains were made by means 

 of increased supplies of stock, but in 

 December and January they have re- 

 sulted from higher prices, production in 

 most lines having been far short of the 

 flomand. 



In the last week the market has sold 

 clean on all useful stock. The demand 

 has run largely to funeral work and 

 the shortage has been greater in 

 the items ordinarily used for making 

 designs. Short roses have been in greater 

 request than long ones; white carna- 

 tions have been less easy to find than 

 dark pink or red. There has been no 

 increase in production, because the 

 weather has been dark and cold. 



Bulbous stock is in slightly larger 

 supply than a week ago, but the increase 

 in tulips, freesias and jonquils does not 

 sufficiently overbalance some decrease 

 in the receipts of Paper Whites so that 

 the net effect on the general shortage 

 is apparent. There are no giganteum 

 lilies and callas sell at record prices. 

 Sweet peas are in slightly better supply. 

 It is only a case of weather with them; 

 there will be plenty of peas as soon as 

 the growers get a few consecutive clear 

 days. Violets are not in special request; 

 they can not be worn on the street at 

 the season the days begin to lengthen. 

 Cattleyas are equal to all requirements. 

 The sources of supply are limited, but 

 the wholesalers who handle them now 



have a few on hand all the time. There 

 is enough valley. 



Of the less important items, such as 

 calendulas, mignonette, snapdragons, 

 daisies, euphorbia, etc., there are no 

 large supplies and these clear quickly 

 at good prices because of the general 

 shortage. 



Because cut flowers are so costly, re- 

 tailers are using increased quantities of 

 galax, boxwood and other green material 

 in their designs. The market has large 

 supplies of bronze galax and prepared 

 magnolia leaves. 



Various Notes. 



The second trade mass meeting to 

 push along the plans for the coopera- 

 tive advertising campaign has been 

 called for the Bandolph hotel February 

 2. The committees will be able to re- 

 port considerable progress, but it is 

 realized much work must be done quick- 

 ly if action is to be obtained before the 

 spring comes. 



The A. L. Bandall Co., which recently 

 enlarged its phonograph department, re- 

 ports that florists are taking hold of 

 this new side line with an enthusiasm 



