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50 



The Florists^ Review 



January 29, 1920 



Every day in the year we 

 can supply you with good 

 ferns. There is quite a sav- 

 ing when you buy good ferns, 

 and our price is less than 

 what you have to pay else- 

 where. 



FANCY FERNS 



Per 1000, $3.50 



DAGGER FERNS 



Per 1000. $3.00 



GREEN LEUCOTHOES 



Extra long, per 1000, $7.50 



GALAX, Green and Bronze 



Per case, $12.50 



MEXICAN IVY 



Per 1000, $7.50 



Wild SmUax - Boxwood 



Hemlock - Laurel 



Plumosus - Adiantum 



String Smilaz 



THE LEO NIESSEN CO. 



WHOLISALI FLORISTS 



12th and Race Sts., PHILADELrilU, PA. 



BALTIMORE. MD. WASHINGTON. D. C. 



LILAC »2-56 Per Bunch LILAC 



The supply is increasing. This is a good item, 

 particularly at a time like this, when stock in gen- 

 eral is scarce. 



ORCHIDS 



This is the first time ia months that the market 

 offers a sufficient supply of Orchids. The price is lower 

 than it has been for bome time. One of our growers has 

 a splendid crop of good flowers, and the supply will con- 

 tinue for several weeks. 



Encourage the sale of Orchids at a time like this. 

 You can sell them at a price that will seem reasonable 

 to the public compared with the prices ia other lines. 



Rooted 



Carnation 



Cuttings 



C. W. Ward 



Theo 



Alice 



Beacon 



Matchless 



White Perfection 



Belle Washburn 



$ 6.00 per 100 

 50.00 per 1000 



PINK BENORA 



A very fine light pink. A 

 free bloomer, good flowers. 

 A variety that we can safely 

 recommend. 



$100.00 per 1000 



waukee on business last week. They 

 have sold their interests in Manitowoc 

 to the M. G. Madson Seed Co. Mrs. 

 Levenhagen will take a position with 

 the M. G. Madson Seed Co. when she 

 returns. 



Carl G. Wilson made a business call 

 in Milwaukee recently in the interests 

 of the Floral Syndicate, Cleveland, O. 



A. H. M. 



PHILADELPHIA. 



The Market. 



Flowers liave been even scarcer this 

 week than last week, strange as it may 

 seem. None of the active traders in the 

 cut flower market have ever seen such a 

 situation before. Flowers are so scarce 

 that the wholesalers simply divide them 

 up in the way that seems to them most 

 fair, while the buyers take pretty much 

 what they can get and, like Oliver Twist, 

 ask for more. Prices are much the same 

 as at Christmas, with a few shadings 

 here and there. Beauties are $1.50 each 

 when you can get them. Long fancy 

 roses are $30 to $50, shorts $15 to $20. 

 Carnations are $15 to $18 per hundred, 

 lilac $2 to $2.50 a bunch and so on. 

 Freesia is more plentiful. Some of it is 

 extremely fine. It varies a good deal. 

 Cattleyas are advancing as the height 

 of the crop passes. Daffodils are late 

 this season. 



Market Conditions. 



Edward Eeid gathered two newspaper 

 men for a little talk in the office last 

 Saturday. "I want you to make it 

 clear,"* Mr. Reid said, "that people 

 cannot buy flowers now as they do at 

 ordinary times. Stock is too difficult to 

 obtain. Orders are flashed in at all hours 

 of the day in full confidence that they 

 will be filled. Often the stock for them 

 cannot be secured. At a time like this, 

 orders ought to come in at 8 o'clock in 

 the morning. Then it is usually possi- 

 ble to fill them in full or in part. After 

 that the stock is divided up and it gives 



BERGER BROS. 



VERY EARLY SPRING FLOWERS 



Sweet Peas Violets Valley 



Daffodils Paper Whites Pussy Willow 



CARNATIONS - ROSES - EASTER LILIES 



1225 Race St. PHILADELPHIA 



Mention The RcTlew when yon wrlta. 



Roses 

 Carnations 



Callas 

 Sweet Peas 



CHARLES E. MEEHAN 



5 South Mole Street, 

 PHILADELPHIA. PA. 



Mention The Rerlcw when you write. 



PLUHOSUS 



Striaft ud B«Bckc« 



ADIANTUN 



and Green 

 of all kinds 



out. To protect our customers, we must 

 know their wants when the flowers ar- 

 rive. Customers really ought to buy for 

 stock and then sell what they have at 

 this season rather than take orders for 

 what they have not and then find it 

 difficult, nay, even impossible, to se- 

 cure. Better, far better, buy for stock 

 than risk disappointment by sending in 

 orders late in the day. The wholesaler's 

 aim is to satisfy his orders as far as it 

 lies in his power to do so. When the 

 morning stock comes in, it is divided 

 among the orders as fairly as possible. 

 In such extraordinary times as the pres- 

 ent there is rarely anything left. It is 

 keen disappointment to be unable to do 

 something for a customer who has en- 

 trusted me with his or her order." 



The Next Club Meeting. 



The February meeting of the Florists' 

 Club, to be held at the Hotel Adelphia 



L I LA C 



Peas, Freesias, Roses, 



Carnations 



Snapdragons 



Philadelphia Cut Flower Co. 



Wholesale Florists 



1S17 Sannm St Phfladelpkia, Pa. 



GEORGE AEUGLE, Proprietor. 



Mention The Review when yon write. 



Tuesday evening, February 3, at 8 

 o 'clock, will be carnation night. It will 

 also be visitors' night, for we are look- 

 ing forward with pleasure to the ex- 



