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February 5, 1920 



The Florists^ Review 



FIRST in Retail Delivery 



DEPARTMENT store service 

 is the laboratory of retail 

 delivery. Not only is it the most 

 searching test to which a delivery 

 truck can be put, it is also the 

 most sensitive recorder of results. 

 Department stores must have 

 the best delivery equipment. For 

 years they have been testing out 

 all grades and makes in search of 

 the most efficient truck. The weed- 

 ing-out process is still on. But 

 steadily and surely White Trucks 

 are being standardized in the larg- 

 est and most important retail 

 fleets. In metropolitan centres they 

 are the very backbone of depart- 



ment store delivery service. There 

 are now 1639 White Trucks in the 

 service of 224 Dry Goods and 

 Department Stores. 



White Truck performance 

 in department store service is so 

 widely and favorably known that 

 it has become the standard for the 

 whole retail delivery field. Com- 

 parative records everywhere show 

 that White Trucks do the most 

 work for the least money. 



Smaller truck users can advan- 

 tageously follow department store 

 methods in purchasing and oper- 

 ating delivery equipment. There 

 is no more reliable example. 



THE WHITE COMPANY, Cleveland 



WHITE TRUCKS 



23 



