28 



The Florists^ Review 



Febbcakv .'). 1!«20 



urge one to send a valentine of flowers 

 - — that the advertisements prepared for 

 St. Valentine's day are generally of a 

 high order. The directness and sim- 

 plicity are strong in appeal to those 

 who read the daily papers, catching 

 their eye briefly but forcibly. 



FIRST OHIOAOO EFTOBT. 



It is an appropriate time, now that 

 Chicago is planning a cooperative adver- 

 tising campaign that is expected to sur- 

 pass all previous records for such work, 

 to reproduce Chicago florists' first ad- 

 vertisement of a cooperative nature. 

 This appeared in the local newspapers 

 for St. Valentine 's day just a year ago. 



It was inserted by the Chicago Eetail 

 Florists' Association, the organization 

 which led the way to the present co- 

 operative movement, of which so much 

 is expected and which is making so 

 rapid and enthusiastic progress. 



Aside from its historic value, the ad- 

 vertisement is something to consider in 

 its clear and direct message, the sort of 

 publicity that is most effective in pro- 

 moting holiday sales. 



LAMBERT'S LOCALS. 



Grandy the Florist, of Norfolk, Va.. 

 who is one of the live wire members of 

 the F. T. D., now has C. E. Tudor as 

 mnnager of the store. Mr. Tudor was 



^ite^rfl 



Say it with 



Flowers 



On 



St. Valentine^ s Day 



Friday, February 14th 



pOR FLOWERS speak the 

 wonderful language of love. 

 Flowers with their fragrance, 

 beauty and joy are a fitting sym- 

 bol of this day of love — the day 

 of "sweethearts" the country over. 



Send f lowers — order today. Your 

 florist will deliver them for you 

 in any part of the United States 

 via his telegraphic connections. 



CHICAGO 



RETAIL FLORIJTJ 



AJJOCIATION. 



<.N 



formerly with F. E. Campbell, of New 

 York. ' The F. T. D. business of this 

 store has been especially heavy this 

 season. 



W. W. Lee, of George 's Flower Shop, 

 Norfolk, is confined to his home by 

 illness. 



The A. R. Newton store, Norfolk, is 

 now owned and operated by A, M. New- 

 ton. Mr. Newton's long experience in 

 the trade assures him of much success. 



Mrs. Lovey Blick has opened an at- 

 tractive store in Portsmouth, Va. F. E. 

 Armstead is associated with her. 



The firm of Julia C. McCarron, florist, 

 of Lynchburg, Va., is building two mod- 

 orn liouses for carnations and roses, 

 34x200 feet. This firm has been quite 

 successful with its growing and finds 

 it necessary to build despite the high 

 cost of material. 



J. J. Fallon, Lynchburg, Va., is build- 

 ing a rose house 50x200 feet. Mr. Fal- 

 lon has been confined to his bed for 

 several days, but is somewhat improved. 



J. A. L. 



SOUTHERN ILLENOIS FLORISTS. 



Will Organize at Centralia. 



While at the American Carnation So- 

 ciety's convention in Chicago, several of 

 the florists of southern Illinois had a 

 formal meeting, at which it was decided 

 to call all the members of the trade in 

 southern Illinois ^to meet in Centralia 

 February 25 for the purpose of organiz- 

 ing. One of the objects will be to try 

 to standardize retail prices. The high 

 cost of coal, labor and supplies of all 

 kinds used by the florists makes it im- 

 perative that something be done along 

 this line. 



This will be the most important meet- 

 ing ever held for the florists of this sec- 

 tion and all interested are asked to make 

 an extra effort to attend. 



Why should one florist sell 4-inch 

 geraniums at 15 cents and his neighbor 

 get 35 cents for no better plants? Or 

 get $1.50 per dozen for carnations while 

 his neighbor is selling them for $3, as 

 has been the case this winter? 



By getting together, it may be possi- 

 ble to standardize prices. Every grower 

 and every retail florist in southern 

 Illinois is invited. Those who will be 

 able to meet Wednesday, February 25, 

 1920, at the city hall, Centralia, 111., at 

 1:30 p. m., should notify J. W. Ross, 

 Centralia, who is acting as secretary. 

 J. W. Ross, Sec 'y. 



First Co-operative Advertisement of the Florists of Chicago. 



INSECTICIDE SPBAYER. 



Many inventions have been placed on 

 the market for spraying insecticides, 

 but one that "takes the cake" is in 

 operation at the range of the Altimo 

 Culture Co., at Canfield, O. 



A small electric motor runs an air 

 pump to keep a good pressure in a 

 tank. From this tank a line of small 

 pipe runs through the houses, with 

 valves at handy points. A long piece 

 of hose, such as is used for automobile 

 pumps, gives the operator the means to 

 reach all parts of the house to be 

 sprayed. 



Insecticides are placed in a home- 

 made atomizer, which holds about three 

 pints. Insecticides are diluted but lit- 

 tle and a man can spray a large house 

 remarkably fast, as he can work with- 

 out a stop. D. W. D. 





