42 



The Florists^ Review 



Fdbbuaht 5, 1920 



ROSES 



CARNATIONS 



Fine quality in all leading varieties. Russell, Columbia, Premier, Milady, 



Hearst, Ophelia, Sunburst, Weiland, KiDamey, Richmond, Double White Killamey, 



besides Nesbit and Brunner, the Miniature Roses. 



CARNATIONS: Red, White, Deep Pink and Light Pink 



Jonquils, Tulips, Hyacinths, Purity Freesia, Rainbow Freesia, Valley, Violets, Sweet Peas, 



Daisies, Yellow Narcissi, Paper Whites, Stevia, Calendula, Cyclamen Blooms, 



Callas, Pansies, Mignonette, and all other seasonable Cut Flowers, 



including Greens of all kinds. 



Lily of the Valley 



It is again plentiful and down in price. 



Order all you can use. 



I! you want good stock and good treatment, buy of Ciiicago's most up-to-date and best-located Wholesale Cut Flower House 



J.H.BUDLONG C©. 



QUALITY 



SPEAKS 



LOUDER 



THAN 



PRICES 



WHOLESALE CUT FLOWERS AND GREENS 



Roses, Valley and Carnations our Specialties 



184-186 North Wabash Ave. 

 CHICAGO 



WE ARE CLOSED ALL DAY SUNDAY 



SHIPPING ORDERS GIVEN CAREFUL ATTENTION -fdll 



PRICES 



AS 



LOW 



AS 



OTHERS 



Wc tn is coMtut tOMk with miiet cosditiMN iRd wIms i dedise Ukes place yon cm rdy apon orders seat as recdviaf sadi beacTits. 





been higher had the wholesnlers chosen 

 to accept the offers of those who are 

 not their regular customers. 



The final week of January seems to 

 have set a new record for the Chicago 

 market. Many wholesalers say their 

 takings for the week exceeded the value 

 of the sales of Christmas week, incredi- 

 blb as that may seem. There was an 

 increase in supply last week, amounting 

 possibly to as much as fifty per cent 

 compared to the quantity of flowers 

 available the week before. But this 

 material increase in stock did not suffice 

 for the demand and prices were not ad- 

 versely affected. The price of roses and 

 carnations already had been carried as 

 ip.r as most of the wholesalers think it 

 lis wise to go at this time. Consequently 

 there was little change on these staple 

 items. But a most unusual thing hap- 

 pened with the flowers of spring. Usual- 

 ly the last week in January sees sharp 

 reductions in the price of such items as 

 sweet peas, jonquils and tulips. This 

 year the price advanced as the supply 



increased. Practically the only items 

 on which there was any decrease were 

 freesias and valley. These two flowers 

 are competitors and the first heavy cuts 

 of freesia came at a time when the new 

 valley was coming to market from sev- 

 eral sources which have not been oper- 

 ating during the war. Freesia and val- 

 ley are almost the only items on which 

 the market is adequately supplied. 



With better weather there has been 

 a sharp increase in the supply of sweet 

 peas, but the demand has been so strong 

 that prices have advanced. The best 

 sweet peas have sold for as much as $6 

 per hundred, a price without precedent 

 here. Good jonquils have been readily 

 sold at 12 cents and there are reports 

 of sales at 15 cents, also a price without 

 precedent. Cattleyas, which were fall- 

 ing, have firmed up, although the supply 

 is larger than heretofore. 



The market is looking forward to an 

 extremely good St. Valentine's day. It 

 is figured that the demand for funeral 

 work will subside, but that the call for 



flowers for other purposes will increase 

 as the supply increases and that ex- 

 tremely active business may be looked 

 for all through the spring. It is not 

 expected that prices will hold at the 

 present unusual level, but it is believed 

 that good prices can readily be had for 

 the balance of the season. Already large 

 numbers of orders, especially for spring 

 flowers, are coming in for shipment 

 February 12 and 13, for St. Valentine's 

 day. 



Cooperative Campaign Takes Form. 



At a meeting at the Randolph hotel 

 Monday evening, February 2, retailers, 

 growers and wholesalers passed on the 

 by-laws framed by the committee ap- 

 pointed three weeks before to form an 

 organization to carry on a local coopera- 

 tive advertising campaign. The title 

 chosen is Allied Florists' Association, 

 a revision suggested by A. Lange of the 

 name, Associated Allied Florist Indus- 

 tries of Illinois, which appeared on the 

 blanks issued for signatures of prospect- 





