February 5, 1920 



The Florists^ Review 



69 



in« florists whose cards anpMtf on tbe pases earrylnc tills liaad, are prepared to fill orders 

 "'~-* tromotber florists for local dellvc IT on tHeusnal baste. 



8. Don't criticise another customer 

 or a competitor before a customer. 



9. Don't get angry if a customer 

 comes in and shouts at you because you 

 have made some mistake or his order 

 proved unsatisfactory for some other 

 reason. Keep cool. Keep your own 

 voice low and pleasant, ask fully about 

 the complaint and listen to it carefully. 

 If there is any question, give the cus- 

 tomer the benefit of the doubt. Above 

 all, send the customer away satisfied 

 and with the feeling that she has been 

 treated squarely. 



WREATH OF ORCHIDS. 



"Goodness knows," said Z. D. Black- 

 istone, referring to the wreath illustrat- 

 od on page 68, "what we would have 

 made it of if we hadn't got a big crop 

 of orchids!" It was well, of course, 

 that the customer was able to stand the 

 cost of the orchids. But Mr. Black- 

 istone 's patrons in Washington are 

 chiefly of that class. "During the last 

 week," he said, "we have used 1,000 

 orchids." 



SECY YOUNG'S 

 CORNER 



OFFICE: 1170 Broadway, New York 



NATIONAL PUBIJCITY CAMPAIGN. 



Planning Ahead. 



The publicity committee held a 2 day 

 iiiccting January 21 and 22 in Chicago 

 and formulated working plans for the 

 1920 campaign. There is to be no let-up 

 in the activities of the campaign and 

 the magazine advertising is to be as 

 jK'rsistent as ever. 



The committee was greatly pleased at 

 the reports it had received as to the re- 

 sults of the campaign. Many florists 

 making these reports had taken particu- 

 lar pains to record conversations with 

 uew and old customers, from which it 

 was quite evident that the campaign 

 was producing good business. Some of 

 these reports referred to a noticeably 

 great increase in the demand for flow- 

 ers for anniversary gifts. The request 

 that our slogan appear on the cards sent 

 with such gifts was general and showed 

 •I disposition on the part of the public 

 til adapt the slogan to its own use. 



We most surely have a wonderful 

 ><logan, one serving two purposes. We 

 •an easily understand why publicity ex- 

 |i<rts consider it to be an asset which 

 we should value at more than $1,000,000. 

 It is really worth many millions to us 

 and, if properly perpetuated, it should 

 produce business each year equal to its 

 valuation. It would not be wrong to 

 say that it is doing it already. 



A Scratch Won't Cultivate. 



And yet there are thousands of flo- 

 rists who, through their negligence in 

 the support of our campaign, do not ap- 

 I'o.-ir to value the slogan highly. Or is 

 it that they are careless, or quite content 

 to let their more generous brethren bear 

 'ho expense of making the slogan a 



yt.^ 



This cut made from an etching of a rare old print 

 of Lincoln, at the time of his first nomination. 



LINCOLN THE MAN 

 OF TENDER MESSAGES 



Iq one of tbe New York theaters there is a play giving 

 wonderful glimpses from the life of Lincoln. Glimpses 

 that give to you a further insightints thecombined tremen- 

 dous power and iafinite tenderness of Lincoln's master mind . 



You understand as never before why, although a born 

 Southerner, he early determined to fight slavery. Why 

 when as president with a purpose only of the greatest 

 benefit to the country he selected for his cabinet, men of 

 super-power, regardless of party or personal likes and 

 dislikes. 



You understand as never before how he could be so long- 

 suffering with the almost treason acts of men like 

 McClellan. at the head of the army of the Potomac. 



You marvel as never before that in that man of ungainly, 

 almost repellent appearance, was a heart as deep as a 

 well and as tender as a lover's. 



Then you think of the wonderful letter he wrote to Mrs. 

 Bixby, who gave and lost all her 5 sons for the Union, 

 After which as the clim<x of thought expression of his 

 life, you turn to his world-famed speech at Gettysburg, 

 with its memorable words of "With malice towards none, 

 and charity for all." 



With such thoughts. Lincoln's Birthday becomes not only 

 a date on the calender, but one deserving our profoundest 

 reverence. 



JVew York's 

 Favorite Flower Shop 



Fifth Avenue at S8th Street 



"household phrase"! We would ask 

 these careless ones just what it would 

 be worth to them to have "Say It with 

 Flowers" quoted or suggested in everv 

 good family in their respective com- 

 munities daily, or even a portion of 

 these families. Our advertisements in 

 the magazines should be doing just this 

 and, to insure that they are doing it the 

 slogan should appear in every magazine 



of consequence. It would so appear, if 

 the proper support were given to the 

 publicity committee. The committee ia 

 limited only by the amount of the funds 

 at its disposal. If it could have the 

 support which now it has every right 

 and reason to expect, it could accomplish 

 its full purjmse instead of having to con- 

 tent itself with what, at best, is only a 

 good scratch in the field of publicity. 



