Fbbboabt 12, 1920 



The Florists' Review 



65 



Tele gra ph Delivery 



Department" 



THE florists whose cards appear in 

 the Pink Part of The Florists' 

 Review are prepared to fill orders from other 

 florists, for local delivery, on the usual basis. 

 See index by towns on the following: page. 

 If your city is not represented, there is a 

 specially good opportunity for you. 



SMYTH 



FOR CHICAGO 



The florists who have acquired this habit in send- 

 ing orders into this city get for their customers the 

 utmost the money will buy— in flowers and service. 



W. J. SMYTH 



3101 to 3109 Michigan Avenue, Chicago. 



"Tht Ito Wli> Ifanwt" 



Member F. T. D. 



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SECY YOUNG'S CORNER 



OFFICE: 1170 BROADWAY. NEW YORK 



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NATIONAL PUBUOITY CAMPAIGN. 



Order Billboards for Spring. 



By ordering now, florists in all sec- 

 tions where winter has prevented open- 

 ing of the ground can have billboard 

 signs at hand ready for installation 

 when conditions permit. The billboard 

 is a wonderful help in the publicity 

 movement and is an ornament of no 

 mean order to a florist's establishment, 

 no matter how it is used, and it flashes 

 the message, "Say It wdth Flowers," 

 as nothing else can. The sign is fur- 

 nished to anyone who has an opportunity 



to make an installation, at the exact 

 cost, $50, to our publicity committee, a 

 cost which is about half that of a simi- 

 lar sign ordered by an individual. Ship- 

 ment is made direct from the factory, 

 in Indiana, and freight charges are 

 prepaid. Orders should be sent to the 

 secretary, accompanied by a check for 

 the cost and instructions as to best 

 route to destination, with name of rail- 

 road station. Clubs and other organiza- 

 tions would do well to take up the mat- 

 ter of obtaining pledges for installa- 

 tions of billboards, as a liberal display 

 of them in their communities would be 

 of great service to our industry and 



help to perpetuate the message of the 

 slogan. We have already noted what 

 has been done by a few prominent or- 

 ganizations in this direction. 



More Subscribers Wanted. 



Our publicity committee is just now 

 in urgent need of further support in 

 the way of funds for a better continu- 

 ance of the campaign. At present, they 

 are dependent upon the funds pledged 

 by those liberal-minded florists who 

 have lent a hearty support to our pro- 

 ject since its beginning and expansion, 

 but with the funds thus forthcoming 

 we are only able to mark time and pre- 

 vent the benefit already promoted from 

 fading away. Without the slightest 

 doubt we can double this benefit by ex- 

 tending our effort, and this, of course, 

 means the expenditure of more money, 

 which must be collected from those 

 whose interests it is to serve. Wherever 

 there is a community big enough to 

 [Concluded on pace 60.1 



