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106 



The Florists^ Review 



Fbbbuaby 12, 1920 



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I Pacific Coast Department 



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Burllngame, CaL — ^F. Peterson is start- 

 ing in the greenhouse and nursery busi- 

 ness. 



Pasadena, Oal. — Henry A. Siebreeht, 

 Jr., has been featuring in his House of 

 Flowers an unusually large specimen of 

 the epiphyllum, or Zygocactus truncatus, 

 sometimes called the crab cactus. 



LOS ANGEUIS, CAL. 



The Market. 



Last week started with a scarcity of 

 field and lath-house grown carnations 

 and this became more marked towards 

 the end, so that growers were asking 

 holiday prices. Light and rose pinks 

 that could be shipped out or used for 

 funeral work were especially short and 

 everything cleaned up daily. Growers 

 of indoor stock also put their prices up 

 and, judging by the appearance of the 

 plants in the field, high prices are likely 

 to continue. Freesias will be arriving 

 in larger quantities by next week and 

 will help the situation somewhat, though 

 nothing takes the place of carnations. 

 Boses are still scarce, but the length- 

 ening days are helping the plants, and 

 growers say they will soon be back to 

 normal production. Daffodils are arriv- 

 ing in good shape and are almost equal 

 to the demand, though doubtless more 

 could be sold if they could be had. 

 Small spring flowers for baskets are 

 selling well and the call is for greater 

 Variety. Orchids are fairly plentiful, 

 but keep up in price. Statice, helichry- 

 sum, rhodanthe and other everlastings 

 have never been in better demand than 

 they are this year; many orders both 

 for shipping and local use have been 

 turned down. Fortunately, greens are 

 fairly plentiful and good. Plumosus is 

 the only kind for which higher prices 

 are asked. 



Various Notes. 



The San Fernando Gardens are finding 

 great difficulty in getting sufficient help 

 to finish their new place and the work 

 has been delayed, but the Lamport 

 brothers are both hustlers and comple- 

 tion is in sight. They have a fine loca- 

 tion and good soil about one and a half 

 miles southwest of San Fernando. 



G. Van Bochove, Kalamazoo, Mich., 

 was a visitor last week. He has not 

 been in the best of health and is trying 

 southern California for a few weeks. 



At Kudolph Fischer's place, at Santa 

 Anita, Cal., the freesias are a little 

 later than usual, but are coming along 

 in fine shape. Some nice cuts of Purity 

 had been made and also a few of the 

 new colored hybrids and in a few days 

 cutting will be in full swing. Walter 

 Armacost & Co. are handling the entire 

 cut again this season. Mr. Fischer also 

 finds difficulty in finding help and the 

 unusual sight of sprinklers going full 

 blast in January shows how badly rain 

 is needed. 



Alphonse Soubirou, well known in Los 

 Angeles, has returned from Portland, 

 Ore. He intends to stay only a short 

 time and will return to Portland later. 



H. E. Eichards. 



SAN FRANOISOO. 



Tlie Market. 



An inadequate rose supply is one of 

 the most serious difficulties now faced 

 by local dealers. With retailers bear- 

 ing the brunt of the complaints in re- 

 gard to the high prices of roses, a com- 

 mittee composed of representatives from 

 the leading retailers of San Francisco 

 called last week at a number of the 

 growers' headquarters in an effort to 

 come to a better understanding in re- 

 gard to present prices. The matter was 

 discussed with due consideration given 

 to both sides of the question, but ap- 

 parently the matter stands pretty much 

 the same as before the conference. Just 

 now, the demand is so far in excess of 

 the supply that it is extremely difficult 

 to regulate prices to any great extent. 

 It is expected that with the arrival of 

 the second crop, which is due within the 

 next few weeks, the law of supply and 

 demand will manifest itself in a gradual 



decrease in rose prices and thereby 

 eliminate the present difficulties. 



Shippers in San Francisco report that 

 eastern orders have never been larger. 

 Telegrams from all over the country are 

 coming i^to the local shipping depots 

 with frantic requests for flowers and 

 more flowers, with the shipper in de- 

 spair at his inability to meet the de- 

 mand. Fortunately, the violet crop con- 

 tinues in good volume and spring 

 flowers are fast growing more plenti- 

 ful, thus relieving the cut flower short- 

 age to some extent. Seasonable greens, 

 too, are receiving their share of popu- 

 larity, and quantities of acacia blooms, 

 woodwardia, ferns, etc., are going out 

 of San Francisco for northwestern and 

 eastern distribution. 



Almond blossoms and flowering peach 

 blooms are seen in limited quantity, 

 while in addition to daffodils, freesias, 

 Chinese lilies, narcissi, etc., there is 

 a limited supply of snowdrops, cut 

 hyacinths and lilies of the valley to be 

 obtained. Lilies of the valley, by the 



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Plumosus 



Smilax 



Sprengeri 



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Freesias 





GEORGE J. HALL & COMPANY 



i 423 E. 5th St. 



B 



LOS ANGELES, CAL. 



PHONE 66673 



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A Weekly Reminder 



Many of our customers at long distances from Los Angeles are interested in 

 getting regular reports on stock and prices. We are always glad to mail price 

 lists, but the market often changes before we can get a reply and for this rea- 

 son we have instituted a system of sending out collect wires weekly or at other 

 stated intervals, so that our customers are always in touch with the market. 



We will be glad to do this for you if you will sign the slip below and re- 

 turn it to us, mentioning the day you prefer the wire sent. 



THE L. A. FLORAL CO.: 



On jfeceipt of this send us a collect night letter with latest prices and information on 

 stock, not to exceed 60 words, and repeat this weekly until countermanded or changed, 



NAME OF FIRM 



STREET ADDRESS 



CITY AND STATE 



L. A. FLORAL CO. 



THE HOUSE OF QUALITY AND SERVICE 



236 EAST FOURTH STREET. LOS ANGELES. CALIF. 



