56 



The Florists^ Review 



FlBBUABX 19, 1020 



Freesias 



VIOLETS 



Daffodils 



We are the largest grrowers of Freesias, Daffodils, Violets, Plumosus, Adiantum and Mexican Ivy 



in California. 



$1.00 S do«^ Whes. We want you to order direct from us. Off crop f of Sft^three weeks. 



E. W. McLELLAN CO., 451 Bush St, San Francisco, Calif. 



Nurserie. at | WHOLESALE SHIPPING ONLY \ Nur.«rie. at 



SAN LORENZO, CAUF. 



BURUNGAME, CAUF. 



FREESIAS 

 DAFFODILS 



VIOLETS 



ROSES 

 CARNATIONS 



$1,00 per dozen hunches 



Seasonable Spring Flowers and Greens 



United Flower & Supply Co^ inc. 



448 Bath Street, Wholesale Growers and Shippers SAN FKANCISCO 



A large amount of acacia is being 

 shipped out of San Francisco, the few 

 rains followed by warm sunny weather 

 having brought the blooms into splendid 

 condition. 



Almond blossoms are in full flower 

 now and form the bulk of fruit blossom 

 stock at the present time, although 

 some flowering peach and Japanese 

 quince have been seen. 



Cooperation on Prices. 



An interesting phase of oo<iperation 

 is now being tried by the San Fran- 

 cisco retail florists. Primarily, the 

 movement among the various retail es- 

 tablishments was started in an effort 

 to bring about an arrangement of prices 

 on cut flowers, particularly roses, but 

 now the idea is assuming larger pro- 

 portions, covering a wider scope of ac- 

 tivities among the trade. A number of 

 meetings held during the last two weeks 

 have resulted in a better understanding 

 among different members of the trade 

 and a desire to cooperate to ah extent 

 which will be of mutual benefit to all 

 concerned. One of the leading persons 

 in this new cooperative movement is A. 

 Rossi, of Pelicano, Rossi & Co. Mr. 

 Rossi has had extensive experience in 

 organization matters and was recently 

 elected to the presidency of the Down- 

 town Association. He expressed the 

 stand that the retail florists are taking 

 in regard to the present high prices 

 somewhat in this manner: "It is not 

 that we, the retailers, wish to cut the 

 growers' prices on their products. We 

 understand that costs, particularly 

 those of labor, have made it absolutely 

 necessary for the grower to increase 

 his prices, just the same as our over- 

 head has increased during the last few 

 years, but, of course, the retailers are 

 the ones who have to stand the brunt of 

 the customers' complaints and it is 

 only right that we come to an under- 

 standing with the wholesalers and suc- 

 ceed in establishing as firm a market 

 price as is possible under the circum- 

 stances. It is only by cooperation that 



Roses- Own Root-Roses 



From Outdoor Beds to Nursery Row 



Christine Wright, Dorothy Perkins, Excelsa, Flower of Fairfield, 

 Hiawatha, Lndy Gay, Silver Moon, Source d'Or, So. 0. Perfection. 

 Tausendscboen and White Dorothy Perkins. Soft wood taken from 

 field stock last fall and rooted in snnd. We plaot these direct to the 

 field. 20 for 75c; lOO for $2.75; 3O0O for $75.00. On 3000 ex- 

 press deducted if cash comes with order, or to those with established 

 credit. 



Good Assortment Hybrid Teas-FIELD-GRDWN "AIAIL ORDER" ROSES 



All Kood plants (no culls). 8 to 12 inches, at f 10.00 per lOO. List ready. 

 'Of tne same assortment we will have some transplanted stock at less cost. 



HOWARD ROSE CO., Hemet, California. 



MentloB Th» BeTlew when yon write. 



ROSES, VIOLETS 



We have Cecile Brunnera of excellent quality 

 Other Seasonable Flowers and Greens 



READY FOR SHIPMENT 



DOMOTO BROS. 



440 Bush Street, SAN FRANCISCO, CAL. 



Mention The BeTlew when yon write. 



LOS ANGELES GERANIUM CO. 



CULVER BROS., Propa.. WholMala Orowen of 



California Sunsliino Goraniums 



For the Trade. Leadlnc Standard Variatiaa. 

 Strongly Rooted Cnttinars $2Q.OO per 1000 



1 752 GwfieM Place. LOS ANGELES. aUF. 



California Grown Bnlbs 



C. Koojnmaii & G).y inc. 



431 Bosh St, San Frandsce, CaliL 



Mention The Review when yon write. 



MMitlon The ReTlew when yon write. 



