February 19, 1920 



The Florists^ Review 



65 



Teleg ii ph Delivery 



Department' 



THE florists whose cards appear in 

 the Pink Part of The Florists' 

 Review are prepared to fill orders from other 

 florists, for local delivery, on the usual basis. 

 See index by towns on the following page. 

 If your city is not represented, there is a 

 specially good opportunity for you. 



Though I "SAY IT WITH FLOWERS," 

 I ask all the powers 

 That send sunshine and showers: 

 To bless thee always with happy hours. 



Penn Standards Never Vary 



Our Policy Permits None But the Best 



1 24 Tremont St. 



BOSTON 



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"H^en You Think of Botton, Think of Penn" 



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SECY YOUNG'S CORNER 



Rfl OFFICE: 1170 BROADWAY. NEW YORK 



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NATIONAIi PUBLIOITT CAMPAIGN. 



Pleasure to Oive. 



In sending a check for a yearly sub- 

 scription to the publicity campaign 

 fund, O. F. Eskil, of Iron Mountain, 

 ^lich., writes: "Sending this money 

 gives me more pleasure than anything 

 else I can think of — unless it were a 

 larger check." 



This is the proper feeling. Mr. Eskil 

 knows that the campaign is a wonderful 

 asset to the florists ' trade and he writes 

 just as he feels. It is regretted that 

 "lore do not appreciate the increased 

 •lemand for flowers everywhere, which 



has come as a result of our publicity 

 movement. Every florist in the land is 

 interested in the successful issue of our 

 campaign and is benefited by it. Yet 

 how few are willing to help themselves 

 by helping along the campaign 1 To 

 date our results are due to the support 

 that comes from less than ten per cent 

 of the trade, men who have subscribed 

 for the benefit of our industry generally, 

 but who are more than satisfied with re- 

 sults as they see them and particularly 

 as they have noticed them in their own 

 surroundings. It is these men who are 

 in greater part bearing the expense of 

 our work this year as far as our pub- 



licity committee has been able to 

 carry it. 



Some Questions. 



Here are a few questions for non- 

 subscribers to consider. They should 

 consider them deeply, for surely they are 

 sufficiently interesting from a business 

 point of view. 



Are you not prepared to admit that 

 publicity for flowers has been instru- 

 mental in increasing the general de- 

 mand for them? 



Are you not conscious of the fact 

 that our slogan, ' ' Say It with Flowers, ' ' 

 is exerting a tremendous influence 

 among people who hitherto have 

 not looked upon our products as a me- 

 dium for the conveyance of sentiment f 



Are you not aware that through in- 

 dividual display, magazine announce- 

 ments and in various other ways, our 

 slogan meets the eyes of millions of peo- 

 ple each and every dayt 



CConUDued on page 68.] 



