February 19, 1920 



The Rorists^ Review 



Th* fl ortsf whose caids avDMU* on tbe paco* earrylns tblm hamA» two propar«d to fUl orders 

 ~~ -—• — — from otlMir florists for local dellvc IT on tH* usual basis. — " 



costs money, but comparatively little 

 when the returns are taken into account, 

 and you are only asked to contribute a 

 mere trifle toward the expense? 



Is it impossible for you to determine 

 that you will send in this "mite" the 

 committee needs so much to increase 

 and perpetuate the good already ob- 

 tained? A tenth of one per cent of 

 your profits would, perhaps, make a re- 

 spectable contribution. If every florist 

 making a living from our industry 

 would contribute even this small frac- 

 tion of his income, our committee would 

 not have to be continually appealing to 

 those who, in the circumstances, should 

 need no appeal and who should really 

 be most anxious to keep going and ex- 

 tend a movement which is productive 

 of so much good to them. 



Do not be afraid to contribute be- 

 cause yours may be but a small mite; 

 there is nothing to prevent your adding 

 to it at any time. A $5 contribution is 

 accepted in the spirit in which it is 

 given. Many who originally sent in 

 tliis amount increased it as their inter- 

 est grew. When you once make a sub- 

 scription you are apt to take a broader 

 view of our work and you no longer look 

 upon your support in the way of a dona- 

 tion. You believe it to be a mighty 

 good investment — and that's what it 

 really is. John Young, Sec V. 



INTERNATIONAL FLOWER SHOW. 



Only Three Weeks Away. 



At this time, three weeks before the 

 opening of the international flower 

 show, at the Grand Central Palace, New 

 York, all arrangements are practically 

 completed. 



The arrangement of the exhibition 

 will show a difference when compared 

 with the lay-out of previous shows, but 

 it will be to the advantage of the gen- 

 eral display. The rose garden feature 

 promises to be on a larger scale than 

 ever and the big cut rose display is this 

 year to be doubled. The American Rose 

 Society is taking much interest in the 

 store displays, which will include the so- 

 ciety's annual exhibition, and its 

 officers have secured several special 

 prizes for rose exhibits. Rock gardens 

 and border plantings will be featured 

 lavishly and the bulb garden display is 

 expected to excel any attempt hereto- 

 fore made in this direction. 



More Trade Exhibits. 



The trade exhibits bid fair to exceed, 

 in number, space occupied and general 

 interest, all previous showings at any 

 similar exhibition. An especial feature 

 in the assemblage of exhibits will be 

 some devoted to the display of garden 

 tractors. In these days of labor short- 

 age, tractors adapted to garden use will 

 undoubtedly be objects of interest to all 

 whose garden operations are conducted 

 on a liberal scale. Many will miss the 

 handsome display of garden pottery, 

 statuary and furniture which has char- 

 acterized other exhibitions, but the com- 

 mittee has been unable to secure the 

 feature at this show. Also probably 

 will be missed the usual extensive ex- 

 hibit of rustic furniture for gardens and 

 parks, an exhibit which has always ap- 



Putting on Steam 



for 

 Steamer Orders 



Years ago, 1 worked for a man who believed in thought 



power. By that, I mean he believed in the lifting 



power of thougi>ts. Believed, if you thought success 



hard enough, you were a longways on the road towards 



achieving success. 



To him, thoughts became things. 



Became them, because he made them into things. 



Thinking about things; and doing the things we think 



about; are two distinct things. 



For example, all of us Florists agree that the fruit 



shops, and the gift shops, -and a lot of other kinds of 



shops; have dug into our steamer business. 



It's set a lot of us thinking. 



But what good is thinking, if you don't think success 



thoughts, of ways to overcome that shift in business. 



and set the thoughts at work? 



We have a parrot down in Southampton, that talks a 

 lot, but luck comes to the enthusiastic thinker, who is 

 never satisfied. 



Putting a steering wheel in your window, with a 

 blackboard in the middle, giving the sailing dais of 

 steamers, isn't all there s to getting the steamer 

 business, The papers give lists of sailings, too; but it's 

 no more an advertisement of flowers, than for fruit aTd 

 books. 



A stamp costs 2 cents. Paper and envelopes, mayhap, 

 3 cents more. 10 cents at the outside will type or 

 write it. 15 cents in all, for a letter. 15 cents, to 

 land a 5, 10, 15 or 2 j dollar steamer basket. 



Send your letters to members of the family, or friends 

 of the people you know are going traveling. 



When they are going, may not alwajs be so easy to find 

 out, but there are ways to do it. 



It's put more steam into our steamer business.Sthan 

 anything we can do. 



It can be made into one of the bipgest sides of the 

 F. T. D, business. 



New York's 

 Favorite Flower Shop 



Fifth Avenue at 58th Street 



pealed to the public, whose idoiis gener- 

 ally connect suniiiier houses and b-^nches 

 with the gardens of their dreams. 

 Seventy-four trade exhibits have had 

 space reserved for them and this num- 

 ber will likely be increased, but only 

 to the extent of space available. It will 

 seem rather strange that the list of 

 exhibitors does not include any house 

 able to stage an exhibit of garden tools; 



that is, spades, forks, garden baskets, 

 shears, flower cutters, trowels, markers 

 and llic hundred and one things adapted 

 to the use of gardeners of both sexes. 



Among the exhibitors in the trade 

 section not already mentioned in the 

 trade papers are: Stuni])}) & Walter 

 Co., New York; L. J. Reuter Co., Bos- 

 ton, Mass.; Niagara Sprayer Co., Mid- 

 dleport, N. Y.; W, F. Kasting Co., Buf- 



