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112 



The Florists^ Review 



Fbbbdabt 19, 1020 



E. Smith, for several years with the 

 Littleford Nurseries, Downers Grove, IlL, 

 is starting in business for himself in the 

 same town. 



The East Coast Finance Ck)rporation 

 is establishing a nursery to grow tropical 

 plants at a new location to be known as 

 Kelsey City, about six miles from Palm 

 Beach, Fla. The officers of this cor- 

 poration are as follows: President, 

 Harry S. Kelsey, of Boston, Mass., and 

 Palm Beach, Fla. ; treasurer. Prof. Frank 

 W. Rane, of Boston, and secretary, Arthur 

 F.Ray. 



The Huntsville Wholesale Nursery Co., 

 Huntsville, Ala., has been incorporated 

 with a capital of $120,000 for the purpose 

 of operating the properties which were re- 

 cently acquired from the old company of 

 the same name. The officers are as fol- 

 lows: President, William H. BeU; vice- 

 president, John H. Baird; secretary, John 

 Fraser, Jr., and treasurer, R. F. Neil. 

 The original Huntsville nursery was es- 

 tablished by Maj. W. F. Heikes and Mrs. 

 Jessie Moss more than forty years ago 

 and for many years was reputed to be the 

 largest fruit nursery in the world. 



PACIFIC COAST ASSOCIATION. 



Prestige Publicity. 



The Pacific Coast Association of 

 Nurserymen is about to launch a pub- 

 licity campaign which, it is hoped, will 

 not only educate the public regarding 

 the proper selection and care of nursery 

 stock, but will also increase the effi- 

 ciency and raise the standards of the 

 nurserymen themselves. We shall adopt 

 an emblem to represent the highest 

 ideals attainable in our profession, to 

 stand for healthy, vigorous stock of the 

 best quality, size and shape that it is 

 possible to grow. It will be used as a 

 trade-mark by our members and in ad- 

 vertising in various local papers and 

 northwestern horticultural and farm 

 journals. The aim will be to have as 

 members of our association only those 

 who are willing and prepared to live 

 up to the hallmark of quality which we 

 shall set as our standard. 



We want membership in our organiza- 

 tion to denote prestige in itself and to 

 have the public learn that dealing with 

 firms who are identified with the move- 

 ment is eminently satisfactory. 



Cooperation is the keynote of our 

 whole plan, cooperation with each other 

 first and then hearty cooperation with 

 the buying public by supplying their 



needs with stock which cannot be ex- 

 celled and by not losing our interest in 

 the stock and in the people who buy it, 

 after it is paid for. 



Orowing for the Florist. 



Many nurserymen are preparing to 

 take up the suggestion made by one of 

 our trade journals recently, to the effect 

 that it was plausible and practical for 

 florists and nurserymen to get together 

 on many different points which have 

 been neglected before. Since Quaran- 

 tine No. 37 has been put into force, it 

 has occurred to many growers that the 

 ornamental stock which has been large- 

 ly imported for decorative trade might 

 be grown here equally well and without 

 the risk of shipping. 



In the old countries there is not so 

 much distinction between the terms 

 "nurseryman" and "florist," a florist 

 really being considered a nurseryman 

 who grows flowering and decorative 

 plants as his specialty. 



Among evergreens there are many 

 sorts of junipers, retinisporas, box- 

 woods and other trees which lend them- 

 selves readily to pot culture and which 

 were shipped to American florists in 

 large quantities before the war and 

 Quarantine No. 37 put a stop to import- 



ing. There are also flowering plants, 

 shrubs and roses which can be prepared 

 for florists' use by the average nursery- 

 man, if he will make it a point to look 

 into the requirements and take pains 

 to meet them. To be valuable from a 

 florist's standpoint, the stock must be 

 symmetrical, well established and ca- 

 pable of forcing to its maximum perfec- 

 tion in a short time. This requires dif- 

 ferent methods of handling from those 

 needed to produce nursery stock of the 

 best quality, but, even so, it will pay to 

 work into this department. 



Ruth Day, Pres. 



lUJNOIS ASSOCIATION MEETS. 



Officers Elected. 



The third annual convention of the 

 Illinois State Nurserymen's Association, 

 which was held at the Hotel La Salle, 

 Chicago, February 11 and 12, was well 

 attended, but the value of both ad- 

 dresses and discussion would have justi- 

 fied a much larger attendance. The 

 program appeared in The Review of 

 February 12 and was, in the main, car- 

 ried out as planned. The following offi- 

 cers were elected: President, A. M. 



I B O L If U M 



The New UADnV DDIUCT (L. IbetaX 

 Hybrid nAnUT rnlfCl Ovalifolium) 



Now lent oat for the flnt time. Inquire for further informmtion. 

 One-year field-Krown plants, tS.OO each. Summer rooted frame- 

 gTown, $3.00 each. Plants in storas* for immediate abipment. 



latroaacer* ■< BOX BARBERRY. Well rooted frame cuttinss, 

 $65.00 per 1000. 



IBOLIUM PRIVET THE ELM CITT NURSERY CO. MriV UAVCM mMM 

 Natural Habit WOODMONT NURSERIES, be NtW tlAYLN, tUNN. 



IBOUUll P SI VET 

 When Trimmed 



HILL'S CHOICE STOCK 

 FOR SPRING PLANTING 



Evergreens for bedding out, transplants to line out, 

 and specimens for landscape planting. Our stock 

 includes the best varieties in many sizes. Deciduous 

 shrubs and trees for lining out is also one of our 

 specialties. Send for complete catalogue. Our over 

 64 years in business is your guarantee of satisfaction. 



THE D. HILL NURSERY CO., Inc. 



Evergreen box 403 Largest Growers 



SpedalisU DUNDEE, ILLINOIS in America 



NURSERY STOCK for Florists' Trade 



Frait Trees, Omaiiiental Trees, Shrubs, Smal Fruits, Roses, Oematis, Phlox, Peooies, Heitaceous Pereaoiab 



Write for our wholooalo trado list. 



T4Y»«. W. & T. SMITH COMPANY i...ae». 



GENEVA. N. Y. 



